Global Oral Hygiene Market (2022-2027) by Product, Distribution Channel, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Global Oral Hygiene Market (2022-2027) by Product, Distribution Channel, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis


The Global Oral Hygiene Market is estimated to be USD 45.8 Bn in 2022 and is expected to reach USD 56.21 Bn by 2027, growing at a CAGR of 4.18%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Oral Hygiene Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The Global Oral Hygiene Market is segmented based on Product, Distribution Channel, and Geography.

  • By Product, the market is classified into Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Denture Products, and Dental Prosthesis Cleaning Solutions.
  • By Distribution Channel, the market is classified into Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.
Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are 3M Company, Church & Dwight, Closys, Colgate-Palmolive, Dabur, Dentaid, Dent-O-Care, Dr. Fresh, etc.

Countries Studied
  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Oral Hygiene Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

Infogence Global Research analyses the using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, Infogence Global Research has devised suitable strategies for market growth.

Why buy this report?
  • The report offers a comprehensive evaluation of the Global Oral Hygiene Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence' Proprietary competitive positioning tool.
Report Highlights:
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Increasing Awareness about Oral Hygiene
4.1.2 Growing Incidences of Dental Diseases
4.1.3 Increasing Small and Private Dental Clinics with Dental Dispensaries
4.2 Restraints
4.2.1 Product Recalls
4.3 Opportunities
4.3.1 Increase in Trend of Online Purchasing and E-Commerce
4.3.2 Growing Awareness about Oral Hygiene
4.4 Challenges
4.4.1 Adverse Effects of Teeth Whitening Products
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Oral Hygiene Market, By Product
6.1 Introduction
6.2 Toothpastes
6.2.1 Pastes
6.2.2 Gels
6.2.3 Powders
6.2.4 Polishes
6.3 Toothbrushes & Accessories
6.3.1 Toothbrushes Manual Toothbrushes Electric Toothbrushes Battery-Powered Toothbrushes
6.3.2 Replacement Toothbrush Heads
6.4 Mouthwashes/Rinses
6.4.1 Non-Medicated Mouthwashes
6.4.2 Medi
7 Global Oral Hygiene Market, By Distribution Channel
7.1 Introduction
7.2 Consumer Stores
7.3 Retail Pharmacies
7.4 Online Distribution
7.5 Dental Dispensaries
8 Americas’ Oral Hygiene Market
8.1 Introduction
8.2 Argentina
8.3 Brazil
8.4 Canada
8.5 Chile
8.6 Colombia
8.7 Mexico
8.8 Peru
8.9 United States
8.10 Rest of Americas
9 Europe’s Oral Hygiene Market
9.1 Introduction
9.2 Austria
9.3 Belgium
9.4 Denmark
9.5 Finland
9.6 France
9.7 Germany
9.8 Italy
9.9 Netherlands
9.10 Norway
9.11 Poland
9.12 Russia
9.13 Spain
9.14 Sweden
9.15 Switzerland
9.16 United Kingdom
9.17 Rest of Europe
10 Middle East and Africa’s Oral Hygiene Market
10.1 Introduction
10.2 Egypt
10.3 Israel
10.4 Qatar
10.5 Saudi Arabia
10.6 South Africa
10.7 United Arab Emirates
10.8 Rest of MEA
11 APAC’s Oral Hygiene Market
11.1 Introduction
11.2 Australia
11.3 Bangladesh
11.4 China
11.5 India
11.6 Indonesia
11.7 Japan
11.8 Malaysia
11.9 Philippines
11.10 Singapore
11.11 South Korea
11.12 Sri Lanka
11.13 Thailand
11.14 Taiwan
11.15 Rest of Asia-Pacific
12 Competitive Landscape
12.1 IGR Competitive Quadrant
12.2 Market Share Analysis
12.3 Strategic Initiatives
12.3.1 M&A and Investments
12.3.2 Partnerships and Collaborations
12.3.3 Product Developments and Improvements
13 Company Profiles
13.1 3M Company
13.2 Church & Dwight
13.3 Closys
13.4 Colgate-Palmolive
13.5 Dabur
13.6 Dentaid
13.7 Dent-O-Care
13.8 Dr. Fresh
13.9 GC Corporation
13.10 GlaxoSmithKline
13.11 Hain Celestial
13.12 Henkel Ag
13.13 Himalaya Wellness
13.14 Johnson & Johnson
13.15 Kao
13.16 Lion
13.17 Orkla
13.18 Perrigo
13.19 Philips
13.20 Sunstar Suisse
13.21 Supersmile
13.22 Unilever
13.23 Webmd
14 Appendix
14.1 Questionnaire

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