Global Breakfast Cereals Market is segmented further based on Product Type, Ingredient Type, Distribution Channel, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Global Breakfast Cereals Market is segmented further based on Product Type, Ingredient Type, Distribution Channel, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis


The Global Breakfast Cereal Market is estimated to be USD 41.74 Bn in 2021 and is expected to reach USD 51.52 Bn by 2026, growing at a CAGR of 4.3 %.

Market Dynamics

Advancing food retail infrastructure and rising awareness regarding the health benefits of consuming grain-based breakfasts, the rising influence of western culture on food habits, increasing demand for on-the-go breakfast coupled with disposable income, and growing health-conscious consumers globally is further supporting the growth of the market. The market is expected to display opportunities such as proliferation in demand for organic certified cereals, ongoing advancements in retail food infrastructure, and raising awareness on whole-grain & high fiber breakfast consumption. Some factors such as low consumption of breakfast cereals in developing regions may hinder the market growth. The market may face growth challenges due to alternative breakfast availability and attractiveness such as eggs, frozen waffles, sausages, and puddings. However, the key players are putting regressive efforts to provide innovative offerings and benchmark strategies.

Market Segmentation

The Global Breakfast Cereals Market is segmented further based on Product Type, Ingredient Type, Distribution Channel, and Geography.

By Product Type, the market is classified as Ready to Cook Cereals and Ready to Eat Cereals.

By Ingredient Type, the market is classified as Barley, Corn, Rice, and Wheat.

By Distribution Channel, the market is classified as Convenience Store, E-Commerce, Hypermarkets, and Supermarkets,

By Geography, America is projected to lead the market.

Recent Developments

1. Seven Sundays launched grain-free breakfast cereal. -10th November 2020
2. Kellogg Company expanded its product portfolio in India adding the Froot Loops brand of cereals in the country – 10th August 2021

Company Profiles

Some of the companies covered in this report are Kellogg Company, Pepsico, AttuneFoods, B&G Foods, Marico, etc

Countries Studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

The report offers a comprehensive evaluation of the Global Breakfast Cereal Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence's Proprietary competitive positioning tool.

Report Highlights:

A complete analysis of the market, including parent industry
Important market dynamics and trends
Market segmentation
Historical, current, and projected size of the market based on value and volume
Market shares and strategies of key players
Recommendations to companies for strengthening their foothold in the market

Companies Mentioned
Companies Mentioned

Abbott Laboratories
Alara Wholefoods Ltd
Attune Foods LLC
B&G Foods Inc.
Bagrrys India Ltd
Bob's Red Mill Natural Foods Inc.
Carman's Fine Foods Pty Ltd
GB Foods S.A.
General Mills Inc.
Kellogg Company
Marico Limited
Merchant Gourmet
MTR Foods Pvt Ltd
Nestle S.A.
Pablo’s Quinoa Revolucion
Pepsico Inc.
Post Consumer Brands LLC
Weetabix Limited

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Rising Health Awareness Among Customers
4.1.2 Rising Influence of Western Culture on Food Habits
4.1.3 Increasing Demand for On-The-Go Breakfast Coupled with Disposable Income
4.1.4 Growing Health-Conscious Consumers Globally
4.2 Restraints
4.2.1 Low Consumption of Breakfast Cereals in Developing Regions
4.3 Opportunities
4.3.1 Proliferation In Demand for Organic Certified Cereals
4.3.2 Ongoing Advancements in Retail Food Infrastructure and Rising Awareness
4.4 Challenges
4.4.1 Availability of Alternative Breakfast Options
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
1 Global Breakfast Cereal Market, By Product Type
1.1 Introduction
1.2 Ready to Cook Cereals
1.3 Ready to Eat Cereals
2 Global Breakfast Cereal Market, By Ingredient Type
2.1 Introduction
2.2 Barley
2.3 Corn
2.4 Rice
2.5 Wheat
3 Global Breakfast Cereal Market, By Distribution Channel
3.1 Introduction
3.2 Convenience Store
3.3 E-commerce
3.4 Hypermarkets & Supermarkets
3.5 Independent Retailers
3.6 Specialist Retailers
4 Global Breakfast Cereal Market, By Geography
4.1 Introduction
4.2 America
4.2.1 Argentina
4.2.2 Brazil
4.2.3 Canada
4.2.4 Chile
4.2.5 Colombia
4.2.6 Mexico
4.2.7 Peru
4.2.8 United States
4.2.9 Rest of Americas
4.3 Europe
4.3.1 Austria
4.3.2 Belgium
4.3.3 Denmark
4.3.4 Finland
4.3.5 France
4.3.6 Germany
4.3.7 Italy
4.3.8 Netherlands
4.3.9 Norway
4.3.10 Poland
4.3.11 Russia
4.3.12 Spain
4.3.13 Sweden
4.3.14 Switzerland
4.3.15 United Kingdom
4.3.16 Rest of Europe
4.4 Middle East and Africa
4.4.1 Egypt
4.4.2 Israel
4.4.3 Qatar
4.4.4 Saudi Arabia
4.4.5 South Africa
4.4.6 United Arab Emirates
4.4.7 Rest of MEA
4.5 Asia-Pacific
4.5.1 Australia
4.5.2 Bangladesh
4.5.3 China
4.5.4 India
4.5.5 Indonesia
4.5.6 Japan
4.5.7 Malaysia
4.5.8 Philippines
4.5.9 Singapore
4.5.10 South Korea
4.5.11 Sri Lanka
4.5.12 Thailand
4.5.13 Taiwan
4.5.14 Rest of Asia-Pacific
5 Competitive Landscape
5.1 IGR Competitive Quadrant
5.2 Market Share Analysis
5.3 Strategic Initiatives
5.3.1 M&A and Investments
5.3.2 Partnerships and Collaborations
5.3.3 Product Developments and Improvements
6 Company Profiles
6.1 Abbott Laboratories
6.2 Alara Wholefoods Ltd
6.3 Attune Foods LLC
6.4 B&G Foods Inc.
6.5 Bagrrys India Ltd
6.6 Bob's Red Mill Natural Foods Inc.
6.7 Carman's Fine Foods Pty Ltd
6.8 GB Foods S.A.
6.9 General Mills Inc.
6.10 Kellogg Company
6.11 Marico Limited
6.12 Merchant Gourmet
6.13 MTR Foods Pvt Ltd
6.14 Nestle S.A.
6.15 Pablo’s Quinoa Revolucion
6.16 Pepsico Inc.
6.17 Post Consumer Brands LLC
6.18 Quinola
6.19 Weetabix Limited
7 Appendix
7.1 Questionnaire

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