Kefir Market Size, Share & Trends Analysis Report By Product (Animal-based, Plant-based), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2020 - 2027

Kefir Market Size, Share & Trends Analysis Report By Product (Animal-based, Plant-based), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2020 - 2027

The global kefir market size is expected to reach USD 1.46 billion by 2027, exhibiting a CAGR of 5.0% over the forecast period, according to a new report by Grand View Research, Inc. Consumers across the globe have been including items in their diet that are conducive to a healthier lifestyle. This has created opportunity for kefir products as they are known for their beneficial properties. Rapid adoption of kefir as fermented milk products among the consumers has propelled manufacturers to innovate and launch new products in order to increase visibility and market penetration.

For instance, in August 2019, COYO Pty Ltd., an Australia-based company, launched non-dairy kefir drinks. The product is a probiotic coconut milk and is available in four flavors, including natural, vanilla, mango, and strawberry. The product is available across U.S. and countries of Europe. It is available in bottles of 28 ounce, 200mL, and 500mL.The price ranges between GBP 2.95 and GBP 4.35. These products are certified for organic, dairy-free, gluten-free, grain-free, nut-free, sugar-free, and vegan.

Similarly, in August 2019, Astro, a subsidiary of Parmalat Canada Inc., launched kefir probiotic yoghurt and drinkable yoghurt. These products are available in three flavors, including plain, vanilla, strawberry or blueberry pomegranate. They contain various ingredients, including skim milk and milk powder, cream, active bacterial cultures, and natural flavor. The 500-gram yoghurt tub is available for USD 3.69 and an 8x100g multipack is available for USD 6.99.

Moreover, in March 2018, Biotiful Dairy Ltd. introduced Kefir Cheese that offers a healthier alternative to cottage cheese and cream cheese. The product is known to have a light and creamy taste and can be used to compliment a salad, crackers, and crunchy vegetables. The product is filling, nutritious, gut-friendly, protein rich, and low in fat. It is available in three flavors, including herbs and garlic, original, and red pepper and cumin.

In June 2019, BioZen launched sugar free fruit kefir in Brazil. The product includes blackberry and white grape with lemongrass. 95% of the consumer base comprises women and health-conscious individuals. The company is also trying to reach the men segment.

Further key findings from the study suggest:

  • Plant-based products are expected to expand at the fastest CAGR of 5.4% from 2020 to 2027 owing to growing adoption of veganism and increasing preference for these products among people who are allergic to milk
  • Online distribution channel is expected to expand at the fastest CAGR of 6.4% from 2020 to 2027. This channel is expected to remain one of the key shopping channels as it offers high level of convenience to the buyers
  • Europe dominated the kefir market with a share of more than 45% in 2019. The growth is attributed to high penetration of kefir in the households of Eastern Europe and Scandinavian countries
  • Key market participants include LIFEWAY FOODS, INC. AND SUBSIDIARIES, Maple Hill Creamery, LLC., Green Valley Creamery, Redwood Hill Farm & Creamery, Danone North America Public Benefit Corporation, Evolve Kefir, NANCY'S, The Icelandic Milk and Skyr Corporation, Forager Project, and KeVita.com. New product launch is expected to remain a key success factor for the market players in the near future.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Kefir Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Kefir Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Kefir Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Animal-based
5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Plant-based
5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 6. Kefir Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. Online
6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Offline
6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 7. Kefir Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.5. Russia
7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.6. Switzerland
7.3.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.4. Japan
7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.5. New Zealand
7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6.4. UAE
7.6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2019
Chapter 9. Company Profiles
9.1. LIFEWAY FOODS, INC. AND SUBSIDIARIES
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Maple Hill Creamery, LLC.
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Green Valley Creamery
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Redwood Hill Farm & Creamery
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Danone North America Public Benefit Corporation
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Evolve Kefir
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. NANCY'S.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. The Icelandic Milk and Skyr Corporation
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Forager Project
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. KeVita.com
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Kefir - Key market driver analysis
2. Kefir - Key market restraint analysis
3. Global animal-based kefir market estimates and forecast, 2016 - 2027 (USD Million)
4. Global plant-based kefir market estimates and forecast, 2016 - 2027 (USD Million)
5. Global kefir market estimates and forecast from online channel, 2016 - 2027 (USD Million)
6. Global kefir market estimates and forecast from offline channel, 2016 - 2027 (USD Million)
7. North America kefir market estimates and forecast, 2016 - 2027 (USD Million)
8. North America kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
9. North America kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
10. U.S. kefir market estimates and forecast, 2016 - 2027 (USD Million)
11. U.S. kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
12. U.S. kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
13. Europe kefir market estimates and forecast, 2016 - 2027 (USD Million)
14. Europe kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
15. Europe kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
16. U.K. kefir market estimates and forecast, 2016 - 2027 (USD Million)
17. U.K. kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
18. U.K. kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
19. Russia kefir market estimates and forecast, 2016 - 2027 (USD Million)
20. Russia kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
21. Russia kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
22. Switzerland kefir market estimates and forecast, 2016 - 2027 (USD Million)
23. Switzerland kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
24. Switzerland kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
25. Asia Pacific kefir market estimates and forecast, 2016 - 2027 (USD Million)
26. Asia Pacific kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
27. Asia Pacific kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
28. Japan kefir market estimates and forecast, 2016 - 2027 (USD Million)
29. Japan kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
30. Japan kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
31. New Zealand kefir market estimates and forecast, 2016 - 2027 (USD Million)
32. New Zealand kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
33. New Zealand kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
34. Central & South America kefir market estimates and forecast, 2016 - 2027 (USD Million)
35. Central & South America kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
36. Central & South America kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
37. Middle East & Africa kefir market estimates and forecast, 2016 - 2027 (USD Million)
38. Middle East & Africa kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
39. Middle East & Africa kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
40. UAE kefir market estimates and forecast, 2016 - 2027 (USD Million)
41. UAE kefir market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
42. UAE kefir market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
43. Vendor landscape
List of Figures
1. Kefir market snapshot
2. Kefir market segmentation & scope
3. Kefir market penetration & growth prospect mapping
4. Kefir value chain analysis
5. Kefir market dynamics
6. Kefir market porter's analysis
7. Kefir market: Product movement analysis
8. Kefir market: Distribution channel movement analysis
9. Kefir market: Regional movement analysis

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