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Publisher: FirstWord
Category: Advertising & Marketing

Advertising & Marketing market research reports by FirstWord

(5 reports matching your criteria)
  • Dark Analytics: Shining a Torch for Pharma

    ... the potential to generate huge business insights, but much of this unstructured data is currently unknown or untapped within the pharma industry. Most pharma companies are yet to see the potential of dark analytics let ... Read More

  • Measuring Marketing Channel Effectiveness

    ... so difficult to agree? A plethora of channels, target segments and technological challenges all add complexity and hamper decision-making clarity. This new report delves below the surface to uncover exactly how MCM can be measured ... Read More

  • Charting the Future of Pharma Multichannel Marketing

    ... more investment, which will be employed to influence key stakeholder groups. Is the future all digital? To fully understand the strategic and tactical trends identified by 90 marketing professionals working in leading pharma companies across ... Read More

  • Pharma Marketing 2020 (2016)

    ... presenting diverse challenges for pharma marketing. What are the major communication pressures going forward? Is digital technology really the panacea for marketing communication? How should marketing teams be organised and outcomes assessed? Between the sales, ... Read More

  • Commercial Excellence in Multichannel Marketing

    ... right channels? If not, your messages won't be able to inform crucial treatment decisions. Get this new report, with expert advice on how you can improve your multichannel marketing strategy to win more business with ... Read More

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Advertising & Marketing market research reports by FirstWord

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