FirstWord
71 Reports from FirstWord
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Redesigning digital health go-to-market models to align with drug commercialisation models
Redesigning digital health go-to-market models to align with drug commercialisation models Redefining Market Strategies: Digital Health Meets Pharma Discover how aligning digital health go-to-market (GTM) models with traditional drug commercialisation strategies can revolutionise market success. Our ... Read More
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Pricing and Reimbursement of Pharmaceuticals in the US: A data-driven analysis (2024)
Pricing and Reimbursement of Pharmaceuticals in the US: A data-driven analysis (2024) Navigating the Complexities of US Drug Pricing & Reimbursement Explore the intricacies of pharmaceutical pricing and reimbursement in the US with our latest report, Pricing and Reimbursement of Pharmaceuticals in t ... Read More
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Digital-first Sales Strategies: Why change is needed
Digital-first Sales Strategies: Why change is needed Embracing the Digital Shift in Pharma Sales Explore the transformation of pharma sales in our latest report, Digital-first sales strategies: Why change is needed. This analysis highlights the shift from traditional to digital strategies, emphasisi ... Read More
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Harnessing AI Capabilities to Disrupt Current P&R Models
Harnessing AI Capabilities to Disrupt Current P&R Models Enhancing Pricing and Reimbursement Strategies by Leveraging AI Capabilities Discover how Artificial Intelligence (AI) is revolutionising the pharmaceutical industry's approach to pricing and reimbursement (P&R) in our latest report, Harnessin ... Read More
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Leveraging AI Technology for Go-to-Market Strategy Decisions
Leveraging AI Technology for Go-to-Market Strategy Decisions Revolutionising go-to-market strategies through AI technologyDive into the transformative power of AI in pharmaceutical go-to-market (GTM) strategies with our latest report, Leveraging AI Technology for Go-to-Market Strategy Decisions. Unc ... Read More
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Tomorrow’s MSLs
Tomorrow’s MSLs Explore the evolving role of MSLs in the dynamic landscape of healthcare and pharmaceuticals Discover the future of Medical Science Liaisons (MSLs) in our latest report, Tomorrow's MSLs. This report delves into the evolving role of MSLs within the pharmaceutical industry, highlightin ... Read More
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Leveraging Real-World Data with AI to Enhance Comparative Effectiveness Research
Leveraging Real-World Data with AI to Enhance Comparative Effectiveness Research How AI-enabled RWD analysis can take your Comparative Effectiveness Research to the next level How are AI-enabled tools transforming the use of real-world data (RWD) in Comparative Effectiveness Research (CER)? Advanced ... Read More
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Digital Health: Overcoming Key Challenges
Digital Health: Overcoming Key Challenges Practical strategies to overcome digital health development and deployment challenges From improving clinical research efficiency to better understanding the patient’s experience, digital health technology is touching every aspect of pharma’s business. Howe ... Read More
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Building Trust Through Influencer Marketing
Building Trust Through Influencer Marketing How to leverage the power of social media influencers to drive marketing gains Cost-effective influencer marketing is becoming critical to pharma’s outreach strategy. It allows companies to extend their reach, build credibility, educate patients, and incre ... Read More
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Payer Perspectives on Digital Health
Payer Perspectives on Digital Health How to win payer support for digital health solutions Accelerated by the COVID-19 pandemic, both patients and physicians have bought into the convenience offered by virtual health technologies. So, how have payers responded? While many have initiated virtual hea ... Read More
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Leveraging Patient-Reported Outcomes for Drug Development and Commercial Success
Leveraging Patient-Reported Outcomes for Drug Development and Commercial Success How to harness the power of patient-reported outcomes to drive clinical research and commercial gains From refining clinical study design to informing HTA reviews and commercial decision-making, increasingly influential ... Read More
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Communicating Value to External Stakeholders: Insights for Medical Affairs
Communicating Value to External Stakeholders: Insights for Medical Affairs Practical Medical Affairs strategies for proving value to patients, payers, HCPs and regulators Stakeholders want evidence of value, but what is value? Medical Affairs teams are leveraging RWE and digital technology to define ... Read More
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Biosimilars: US Payer Perspectives
Biosimilars: US Payer Perspectives Establishing biosimilar interchangeability, patent litigation, negative stakeholder attitudes, poor discounts, and defensive originator strategies have underpinned the sluggish development of the US biosimilar market. So, what would payers like to see? Will adalimu ... Read More
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Generative AI impact on the pharmaceutical business model
Generative AI impact on the pharmaceutical business model Few digital technologies are generating as much excitement as Generative AI (GenAI) – but how and where will it deliver the best value for pharma? Adherents say GenAI has wide potential, from drug discovery and personalised medicine through t ... Read More
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Orphan Drug Trends: A data-driven analysis
Orphan Drug Trends: A data-driven analysis The commercial and market access benefits that arise from gaining an orphan drug designation have ensured continued interest from pharma in this approach. So, what does the recent landscape for orphan drugs with rare disease approval look like? Which compan ... Read More
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Pharma’s Journey from Multichannel Marketing to Omnichannel Engagement
Pharma’s Journey from Multichannel Marketing to Omnichannel Engagement When it comes to digital interactions, today’s consumers are demanding, and pharma needs to provide personalised messaging that meets individual needs. Established multichannel marketing (MCM) approaches are no longer fit for pur ... Read More
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Harnessing technology to map the rare disease patient journey continuum
Harnessing technology to map the rare disease patient journey continuum Patient journey mapping is critical to understanding the real-world experience of rare disease patients and can inform pharma's commercial outlook and research programs. Expanding digital health technologies transform patient jo ... Read More
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Leveraging AI to unlock commercial insights from HCP prescribing_claims data
Leveraging AI to unlock commercial insights from HCP prescribing_claims data Electronic Medical Records (EMR) are a treasure trove of critical information for pharma, from understanding the patient journey and optimising medicines to tracking prescribing habits and unlocking competitor intelligence. ... Read More
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Rare Disease Biomarkers and Companion Diagnostics
Rare Disease Biomarkers and Companion Diagnostics From identifying targets, influencing market access and supporting physician treatment decisions, biomarkers and companion diagnostics (CDx) are central to the success of the increasingly important rare disease sector. So, what are the latest advance ... Read More
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Harnessing the Power of Generative AI to Improve the Customer Experience
Harnessing the Power of Generative AI to Improve the Customer Experience Few technological innovations have generated such excitement and controversy as generative AI. Advocates claim that its ability to generate high-quality text and images can revolutionise stakeholder engagement, but what of the ... Read More
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Understanding and Communicating the Strengths and Weaknesses of RWE for Market Access
Understanding and Communicating the Strengths and Weaknesses of RWE for Market Access Real-world evidence (RWE) provides stakeholders with a more holistic view of a product’s potential and informs market access decision-making. But RWE can be based on a variety of real-world data sources, each with ... Read More
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Leveraging the Influence of Patient Opinion Leaders and Patient Groups
Leveraging the Influence of Patient Opinion Leaders and Patient Groups How to build trusted and compliant patient relationships that deliver clinical and commercial insights The growing influence of Patient Opinion Leaders (POLs) and Patient Advocacy Groups (PAGs) can play a critical role in pharma, ... Read More
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Driving Excellence in MSL-KOL Engagement
Driving Excellence in MSL-KOL Engagement How and where can virtual interactions improve MSL-KOL relationships? COVID-driven online MSL-KOL interactions have become the new normal, and the impact on MSL working practice has been considerable. While face-to-face interactions remain valuable, MSLs and ... Read More
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The Role of Wearable Technology in Drug Development
The Role of Wearable Technology in Drug Development How wearable technology can take your drug development programs to the next level Advanced wearable technology is now embraced by patients, HCPs and regulators. From pre-clinical studies to post-marketing, surveillance has applications across the d ... Read More
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Closing the Maturity Gap in Connected Health
Closing the Maturity Gap in Connected Health How to leverage insights from connected health technologies: a practical approach for pharma How can pharma benefit from the rapid growth in connected health solutions? Connected health technologies can deliver real-world data to inform the development/co ... Read More
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