Global Curling Irons Market - 2021-2028
Curling irons are heat-activated devices that are used to change the structure of the hair. These tools are used to make curls or waves in the hair. Ceramic, metal, Teflon, titanium, and other materials are used to make curling irons. The Global Curling Irons Market is expected to grow at a high CAGR during the forecasting period.
Technological advancements and innovations in curling tongs and wands is expected to boost the market.
The curling iron market is undergoing technological advancement. Several companies have introduced digitally controlled curling irons with faster healing times and 360-degree curling capabilities. T3 Micro Inc., for example, offers a curing iron product called TWIRL 360, which is an auto-rotating curling iron with Digital T3 SinglePass technology for maintaining temperature and forming flawless curls. The availability of products that provide consumers with a complete package of several hair styling tools influences the market. This eliminates the need to buy multiple products to meet various styling needs. The StyleCare Essential Curler, comes with a 16 mm barrel and a ceramic coating. Along with curling irons, market players are offering additional product features to consumers. Revlon, Inc.'s Nutrifusion line, for example, includes three curling irons and one straightener for hair conditioning with moringa and macadamia to protect the natural lustre of hair. The StyleCare Multi-Styler, a hair curler manufactured by Phillips, incorporates a One Click Technology along with offering multiple accessories and styles at an affordable price.
The restraining factors to the curling irons market include the expensiveness of Titanium metal, which is the main metal used to manufacture a majority of the curling irons.
COVID-19 Impact Analysis
COVID-19 pandemic has impacted industries all over the world. Its impact on the curling irons industry has been mixed. Travel restrictions have affected the residential segment of the curling irons market. Before the pandemic, people used to buy portable curling wands and tongs to use during their travels. But since the start of the pandemic, travelling numbers have dropped all over the world. For example, in 2020, the number of people who travelled overseas from the USA dropped to 9.8 million, a staggering 78% decrease. The pandemic has also affected the commercial segment of curling irons market. In order to maintain social distancing, hair and beauty salons all over the world have shut down. Consider the case of hair, beauty and skin care salons in USA, where it is estimated that their business value will decrease by approximately 13% during the pandemic. But due to people staying at home, the pandemic has witnessed an increase in the number of fashion vloggers and hairstylists on social media platforms such as Instagram, YouTube. Their reach now involves a global audience who religiously follow their hair care tutorials and end up buying the curling tongs and wands manufactured by different companies.
The Global Curling Irons market is segmented by Product, by Material Type, by Application, by Distribution Channel and by Region.
Based on Product Type
The Global Curling Irons market based on product type is segmented into Curling Wands, Curling Tongs and Others
Curling tongs have the highest market share due to rising demand for curling tongs, which have a non-stick coating that provides a smooth and shiny texture to hair. Curling tongs are preferred by customers due to their ability to provide long-lasting results to hair. It contributes to the appearance of thick, full-bodied hair.
Because of its fast and high-intensity heating properties, the curling wands segment is expected to have a positive market share during the forecast period. Curling wands come in a variety of colours, heat settings, materials, sizes, mechanisms, and styles for curling hair.
Based on Application
The Global Curling Irons market based on Application is segmented into Commercial and Residential.
The curling iron market is divided into commercial and residential applications. The commercial segment has the largest market share due to the increased availability of professional services in salons, beauty parlours, makeup studios, and other locations. Hair cutting and styling services are becoming more popular in both developing and developed countries. For example, the number of hairdressing salons in the Netherlands increased steadily from 2005-2019. In 2005, there were approximately 9000 establishments in the Netherlands offering hairdressing services, but by 2019, this figure had increased to just under 12,000 establishments in total. The same can be said for beauty parlours in the country, which went from approximately 1600 in 2005 to over 4000 in 2019. Because of the rising demand for portable and low-cost self-grooming curling irons for at-home styling, the residential segment is one of the fastest-growing segments. This has also happened due to increase in travel and tourism activities, the use of portable curling irons is increasing. For example, the number of people in USA travelling overseas in 2018 was 41.7 million which increased to 44.8 million in 2019, a 7.4% increase. As a result, several companies are focusing on the development of portable curling irons.
The Global Curling Irons market based on Region is segmented into North America, South America, Europe, Asia-Pacific, Middle East & Africa.
The global Curling Irons market is divided into six regions: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. North America holds the largest market share among all regions. According to the data provided by the United States Bureau of Labor Statistics, in 2020, the total number of people employed as barbers, hairstylers, vloggers and cosmetologists was around 1 million. This is a significant increase from the 766,100 people that were employed in the same sector in 2018. Moreover, in the personal appearance workers sector, the barbers and hairstylers earn on an average more salary than the other personal appearance workers. According to DATA USA, in 2019, the barbers and hairstylers earned around 27800 US dollars on an average as compared to the 27600 dollars earned by other personal appearance workers. In 2020, the market value of hairstyling products in Mexico was estimated to be 77 million US dollars. The Asia-Pacific market is expected to experience significant positive growth during the forecast period. This can be attributed to the growing influence of Western hairstyling trends in Asian countries. The major countries expected to contribute to this growth are India and China. Due to the extensive usage of social media, the western influencers can now reach out to a wider audience in the Asia-Pacific region.
The global curling irons market is fragmented, with several local and international players present. Product diversification and opportunities for market growth through new product launches increase company competition. The key players are Koninklijke Philips N.V., Conair Corporation, Helen of Troy, Spectrum Brands, Inc., Dyson, Revlon, Inc., Andis Company, and Geloon.
Product expansion and product innovation, combined with technological advancement, are strategies used by market players to maintain their market position. For example, in May 2020, Lunata Beauty introduced Lunata Cordless Convertible Curling Wand/Iron, which had a 32 mm titanium barrel that slides on and off the wand, along with a removable clip. It has two modes of operation: cordless, battery-powered mode for portable use, and plugged-in mode for professionals or when the battery runs low.
Company Profile: Dyson Limited
Overview: Dyson Limited is a British company based in the United Kingdom. It was founded by James Dyson in 1991. It is headquartered in Malmesbury, England and the company’s CEO is Roland Krueger.
Product Portfolio: The company specializes in manufacturing hair dryers and curlers, cordless vacuum cleaners, air purifiers, heaters, bladeless fans and much more.
Recent Developments: 1) In 2020, Dyson released the Dyson Airwrap styler, that comprised of specialised barrels to curl or wave the hair, and to ease the smoothing included brushes.
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