Borrell Associates Inc.

On a yearly basis we update each of our verticals (auto, real estate, recruitment) with major reports. A survey of what each local site earns as well as an outlook/forecast for the upcoming year is also included. Additional reports target market conditions and trends such as online video advertising, podcasting, email marketing, and online promotions. Our primary emphasis is local, and we make a concentrated effort to tailor or forecasts to both dollars spent and received in each market.
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4 Reports from Borrell Associates Inc.

   
  • Borrell Report: 2020 Outlook - Digital Services Continue to Dominate Marketing Budgets

    ... surpass $800 billion -- more than twice what U.S. businesses invest in advertising. For a small business costs can add up to six figures without them even knowing it. This 30-page report includes more than ... Read More

  • Franchise Advertising Report

    ... how digital media has now overtaken direct mail as franchisees' leading choice for advertising, and that, while there's high interest in social media, franchisees continue to spend half their digital budgets on search engine advertising. Read More

  • Gauging Facebook's Impact on Local Advertising

    ... comparing it to Google's romp in the mid-2000s but showing that Facebook actually may have more steam. It shows that Facebook last year carved a 7% slice out of U.S. local advertising and a 15% ... Read More

  • The Final Analysis: Political Advertising in 2016

    ... 4.6% from the last Presidential Election year in 2012. But things changed dramatically for the biggest beneficiary, TV, which was left with $1 billion less, and for the smallest, digital media, which gained $1.2 billion. Read More

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