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Over-the-top Market by Component (Solution and Services), Device Type (Smartphones, Smart TV's, Laptops Desktops and Tablets, Gaming Consoles, Set-Top Box, and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Sub

Over-the-top Market by Component (Solution and Services), Device Type (Smartphones, Smart TV's, Laptops Desktops and Tablets, Gaming Consoles, Set-Top Box, and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Subscription, Advertisement, Hybrid, and Others), User Type (Personal and Commercial), End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2018–2025

Over-the-top services refer to movies and TV shows that are delivered directly to digital users and it does not require cable or satellite television subscription. OTT content can be directly downloaded and viewed on user’s demand. This type of content includes movies and TV services and is delivered directly over the Internet to connected devices such as PC, tablet, smartphone, and console. Presently, over-the-top services are at a relatively nascent stage and are widely accepted as a trending technology across the globe. The over-the-top market is projected to witness innovative and advance transformation, which enable the customers to access everything they want at a single space. The global OTT market size was valued at $97.43 billion in 2017, and is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025.

The smartphone segment dominated the overall over-the-top market in 2017 and is expected to remain dominant during the forecast period, due to increase in adoption of smartphones to stream over-the-top services and growth in potential market for larger screen smartphones in developing economies. Also, the segment is expected to witness high growth rate in the upcoming years due to advent of affordable android-based smartphones, which have democratized online gaming and brought gameplay to millions of smartphone users.

The media & entertainment industry dominated the over-the-top market in 2017 and is expected to remain dominant during the forecast period, due to rise in numbers of digital-video consumers. This is expected to increase the demand of OTT services in media & entertainment industry. However, the IT & telecom industry is expected to witness highest CAGR in the OTT market forecast period due to the growth of over-the-top services in telecommunication industries for video calling, voice, and messaging services.

North America dominated the overall OTT market share in 2017, as the region is equipped with high broadband access as well as number of services, which have already moved on to providing several videos in HD and 4K. Also, new services such as AT&T, ESPN, Turner Sports and Crown Family Media Networks experienced strong traction in the U.S., which fuels the growth of the market. However, the Asia-Pacific region is expected to grow at the highest CAGR as telecommunication providers offer OTT services with their data plans, which fuels the growth of the market.

The report focuses on the growth prospects, restraints, and OTT market trends. The study provides Porter’s five forces analysis of the OTT industry to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the OTT market growth.

Segment review

The global OTT market is segmented based on component, deployment mode, device type, content type, revenue model, user type, end user, and region. Based on component, it is bifurcated into solutions and services. Based on deployment mode, the market is divided into on premise and cloud. Based on device type, the market is classified into smart devices, laptops, desktops and tablets, gaming consoles, and set-top box. Content type segment includes video, audio/VoIP, games, communication, and others. Based on revenue model, the OTT market is segmented into subscription, advertisement, transactional, and hybrid. Based on industry vertical, it is categorized into media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, E-commerce, BFSI, government, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global over-the-top industry include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.

Top impacting factors

Surge in OTT demand in developing regions, rise of SVoD services in emerging markets, expansion in the variety of contents, and increase in the demand for live streaming channels majorly supplement the growth of the market. However, lack of data network infrastructure and latency issues are expected to hamper the market growth. Furthermore, emergence of new OTT markets and new developments in OTT technology are expected to provide lucrative opportunities for the market.

Surge in OTT demand in developing regions

OTT demand in developing regions has been held back by low fixed broadband penetration driven by poor coverage and investment as well as presence of large population segments on low income. However, ongoing improvement in broadband penetration and increase in per capita income of population drives the growth of the OTT market. There is a noticeable improvement in the speed and performance of broadband networks. For instance, the percentage of households in Brazil are achieving greater than 4Mbps speed, which is increased from 44% in Q1 2016 to 63% in Q1 2017. The most significant improvements have been made in the 4Mbps bracket; however, there is also an increase in the number of households achieving greater than 10Mbps and 15Mbps speed. Adoption and coverage of these speeds are still low, but there is an increase in the average speeds for Latin America, Middle East & Africa, and developing countries of Asia-Pacific.

Rise of SVoD services in emerging markets

The growth in investment in broadband infrastructure, with the improvement in network speed and performance, has opened up several opportunities for video over IP segment. Increase in penetration of SVoD services in emerging markets is expected to fuel OTT market growth in the upcoming years. For instance, OTT video is projected to grow to 6.4% of emerging market households, which is close to 103 million in total, by the end of 2019. However, in 2014, SVoD services were available to just 1.3% of emerging market households, with a user base of 19.4 million. OTT video is mostly advertising-funded across the emerging economies, but paid models are gaining traction within hybrid business models, whereby services offer free content to expand the user base, but at the same time position premium subscription video on demand (SVoD) and transactional video on demand (TVoD) content to generate additional revenue.

Emergence of new OTT markets

By 2025, digital growth is expected to add over a billion middle tier consumers in the upcoming markets for telcos. This opens up new markets for many OTT players. The OTT services comprise messaging, voice, content consumption, and video calling services. Many of these areas were previously dominated by the “voice” services provided by conventional telco players. Apps, such as Google Hangouts, Facetime by Apple, and WhatsApp are already offering user-friendly, innovative, and attractive voice and video messaging services. These products have established their presence with their high-quality offerings and their widespread acceptance across the consumers poses a threat to the traditional markets of telcos unless they find ways to profit from the OTT opportunities due to which numerous telecom providers enter the market. This is expected to create lucrative opportunities for the OTT market.

KEY BENEFITS FOR STAKEHOLDERS

This study includes the global OTT market analysis, trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and OTT market opportunity.
The OTT market size is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the OTT industry.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.

KEY MARKET SEGMENTS

BY COMPONENT

Solution
Services

BY DEVICE TYPE

Smartphones
Smart TV's
Laptops Desktops and Tablets
Gaming Consoles
Set-Top Box
others

BY CONTENT TYPE

Video
Audio/VoIP
Games
Communication
Others

BY REVENUE MODEL

Subscription
Advertisement
Hybrid
Others

BY USER TYPE

Personal
Commercial

BY END USER

Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others

BY REGION

North America
U.S.
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
Japan
China
Australia
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS

Amazon Web Services (AWS)
Netflix
Hulu, LLC
Google LLC
Apple Inc.
Facebook
Telestra
Rakuten Inc.
Microsoft Corporation
Tencent Holdings Ltd.


CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key Forces Shaping Over-the-Top Market
3.2.1. Moderate-to-high bargaining power of suppliers
3.2.2. High bargaining power of buyer
3.2.3. Low-to-moderate threat of substitutes
3.2.4. Moderate-to-high threat of new entrants
3.2.5. High competitive rivalry
3.3. Value Chain Analysis
3.4. Case Studies
3.4.1. Bonnier Corporation
3.4.2. Canal Digital
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Growing OTT demand in developing regions
3.5.1.2. Rise of SVoD services in emerging markets
3.5.1.3. Expansion in the variety of contents
3.5.1.4. Growth in the demand of live streaming channels
3.5.2. Restraints
3.5.2.1. Lack of data network infrastructure
3.5.2.2. Latency issues
3.5.3. Opportunities
3.5.3.1. Emergence of new OTT markets
3.5.3.2. New developments in OTT technology
CHAPTER 4: OVER-THE-TOP MARKET, BY COMPONENT
4.1. Overview
4.2. Solution
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country
4.3. Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country
CHAPTER 5: OVER-THE-TOP MARKET, BY DEVICE TYPE
5.1. Overview
5.2. Smartphones
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country
5.3. Smart TV's
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country
5.4. Laptops, Desktops, and Tablets
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country
5.5. Gaming Consoles
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country
5.6. Set-Top Box
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country
5.7. Others
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis by country
CHAPTER 6: OVER-THE-TOP MARKET, BY CONTENT TYPE
6.1. Overview
6.2. Video
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis by country
6.3. Audio/ VoIP
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis by country
6.4. Games
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis by country
6.5. Communication
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis by country
6.6. Others
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis by country
CHAPTER 7: OVER-THE-TOP MARKET, BY REVENUE MODEL
7.1. Overview
7.2. Subscription
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis by country
7.3. Advertisement
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis by country
7.4. Hybrid
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis by country
7.5. Others
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis by country
CHAPTER 8: OVER-THE-TOP MARKET, BY USER TYPE
8.1. Overview
8.2. Personal
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by region
8.2.3. Market analysis by country
8.3. Commercial
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by region
8.3.3. Market analysis by country
CHAPTER 9: OVER-THE-TOP MARKET, BY END USER
9.1. Overview
9.2. Media & Entertainment
9.2.1. Key market trends, growth factors and opportunities
9.2.2. Market size and forecast, by region
9.2.3. Market analysis by country
9.3. Education & Training
9.3.1. Key market trends, growth factors and opportunities
9.3.2. Market size and forecast, by region
9.3.3. Market analysis by country
9.4. Health & Fitness
9.4.1. Key market trends, growth factors and opportunities
9.4.2. Market size and forecast, by region
9.4.3. Market analysis by country
9.5. IT & Telecom
9.5.1. Key market trends, growth factors and opportunities
9.5.2. Market size and forecast, by region
9.5.3. Market analysis by country
9.6. E-commerce
9.6.1. Key market trends, growth factors and opportunities
9.6.2. Market size and forecast, by region
9.6.3. Market analysis by country
9.7. BFSI
9.7.1. Key market trends, growth factors and opportunities
9.7.2. Market size and forecast, by region
9.7.3. Market analysis by country
9.8. Government
9.8.1. Key market trends, growth factors and opportunities
9.8.2. Market size and forecast, by region
9.8.3. Market analysis by country
9.9. Others
9.9.1. Key market trends, growth factors and opportunities
9.9.2. Market size and forecast, by region
9.9.3. Market analysis by country
CHAPTER 10: OVER-THE-TOP MARKET, BY REGION
10.1. Overview
10.2. North America
10.2.1. Key market trends, growth factors and opportunities
10.2.2. Market size and forecast, by Component
10.2.3. Market size and forecast, by device type
10.2.4. Market size and forecast, by content type
10.2.5. Market size and forecast, by revenue model
10.2.6. Market size and forecast, by user type
10.2.7. Market size and forecast, by end user
10.2.8. Market analysis by country
10.2.8.1. U.S.
10.2.8.1.1. Market size and forecast, by Component
10.2.8.1.2. Market size and forecast, by device type
10.2.8.1.3. Market size and forecast, by content type
10.2.8.1.4. Market size and forecast, by revenue model
10.2.8.1.5. Market size and forecast, by user type
10.2.8.1.6. Market size and forecast, by end user
10.2.8.2. Canada
10.2.8.2.1. Market size and forecast, by Component
10.2.8.2.2. Market size and forecast, by device type
10.2.8.2.3. Market size and forecast, by content type
10.2.8.2.4. Market size and forecast, by revenue model
10.2.8.2.5. Market size and forecast, by user type
10.2.8.2.6. Market size and forecast, by end user
10.3. Europe
10.3.1. Key market trends, growth factors and opportunities
10.3.2. Market size and forecast, by Component
10.3.3. Market size and forecast, by device type
10.3.4. Market size and forecast, by content type
10.3.5. Market size and forecast, by revenue model
10.3.6. Market size and forecast, by user type
10.3.7. Market size and forecast, by end user
10.3.8. Market analysis by country
10.3.8.1. Germany
10.3.8.1.1. Market size and forecast, by Component
10.3.8.1.2. Market size and forecast, by device type
10.3.8.1.3. Market size and forecast, by content type
10.3.8.1.4. Market size and forecast, by revenue model
10.3.8.1.5. Market size and forecast, by user type
10.3.8.1.6. Market size and forecast, by end user
10.3.8.2. France
10.3.8.2.1. Market size and forecast, by Component
10.3.8.2.2. Market size and forecast, by device type
10.3.8.2.3. Market size and forecast, by content type
10.3.8.2.4. Market size and forecast, by revenue model
10.3.8.2.5. Market size and forecast, by user type
10.3.8.2.6. Market size and forecast, by end user
10.3.8.3. UK
10.3.8.3.1. Market size and forecast, by Component
10.3.8.3.2. Market size and forecast, by device type
10.3.8.3.3. Market size and forecast, by content type
10.3.8.3.4. Market size and forecast, by revenue model
10.3.8.3.5. Market size and forecast, by user type
10.3.8.3.6. Market size and forecast, by end user
10.3.8.4. Italy
10.3.8.4.1. Market size and forecast, by Component
10.3.8.4.2. Market size and forecast, by device type
10.3.8.4.3. Market size and forecast, by content type
10.3.8.4.4. Market size and forecast, by revenue model
10.3.8.4.5. Market size and forecast, by user type
10.3.8.4.6. Market size and forecast, by end user
10.3.8.5. Spain
10.3.8.5.1. Market size and forecast, by Component
10.3.8.5.2. Market size and forecast, by device type
10.3.8.5.3. Market size and forecast, by content type
10.3.8.5.4. Market size and forecast, by revenue model
10.3.8.5.5. Market size and forecast, by user type
10.3.8.5.6. Market size and forecast, by end user
10.3.8.6. Rest of Europe
10.3.8.6.1. Market size and forecast, by Component
10.3.8.6.2. Market size and forecast, by device type
10.3.8.6.3. Market size and forecast, by content type
10.3.8.6.4. Market size and forecast, by revenue model
10.3.8.6.5. Market size and forecast, by user type
10.3.8.6.6. Market size and forecast, by end user
10.4. Asia-Pacific
10.4.1. Key market trends, growth factors and opportunities
10.4.2. Market size and forecast, by Component
10.4.3. Market size and forecast, by device type
10.4.4. Market size and forecast, by content type
10.4.5. Market size and forecast, by revenue model
10.4.6. Market size and forecast, by user type
10.4.7. Market size and forecast, by end user
10.4.8. Market analysis by country
10.4.8.1. Japan
10.4.8.1.1. Market size and forecast, by Component
10.4.8.1.2. Market size and forecast, by device type
10.4.8.1.3. Market size and forecast, by content type
10.4.8.1.4. Market size and forecast, by revenue model
10.4.8.1.5. Market size and forecast, by user type
10.4.8.1.6. Market size and forecast, by end user
10.4.8.2. China
10.4.8.2.1. Market size and forecast, by Component
10.4.8.2.2. Market size and forecast, by device type
10.4.8.2.3. Market size and forecast, by content type
10.4.8.2.4. Market size and forecast, by revenue model
10.4.8.2.5. Market size and forecast, by user type
10.4.8.2.6. Market size and forecast, by end user
10.4.8.3. Australia
10.4.8.3.1. Market size and forecast, by Component
10.4.8.3.2. Market size and forecast, by device type
10.4.8.3.3. Market size and forecast, by content type
10.4.8.3.4. Market size and forecast, by revenue model
10.4.8.3.5. Market size and forecast, by user type
10.4.8.3.6. Market size and forecast, by end user
10.4.8.4. India
10.4.8.4.1. Market size and forecast, by Component
10.4.8.4.2. Market size and forecast, by device type
10.4.8.4.3. Market size and forecast, by content type
10.4.8.4.4. Market size and forecast, by revenue model
10.4.8.4.5. Market size and forecast, by user type
10.4.8.4.6. Market size and forecast, by end user
10.4.8.5. South Korea
10.4.8.5.1. Market size and forecast, by Component
10.4.8.5.2. Market size and forecast, by device type
10.4.8.5.3. Market size and forecast, by content type
10.4.8.5.4. Market size and forecast, by revenue model
10.4.8.5.5. Market size and forecast, by user type
10.4.8.5.6. Market size and forecast, by end user
10.4.8.6. Rest of Asia-Pacific
10.4.8.6.1. Market size and forecast, by Component
10.4.8.6.2. Market size and forecast, by device type
10.4.8.6.3. Market size and forecast, by content type
10.4.8.6.4. Market size and forecast, by revenue model
10.4.8.6.5. Market size and forecast, by user type
10.4.8.6.6. Market size and forecast, by end user
10.5. LAMEA
10.5.1. Key market trends, growth factors and opportunities
10.5.2. Market size and forecast, by Component
10.5.3. Market size and forecast, by device type
10.5.4. Market size and forecast, by content type
10.5.5. Market size and forecast, by revenue model
10.5.6. Market size and forecast, by user type
10.5.7. Market size and forecast, by end user
10.5.8. Market analysis by country
10.5.8.1. Latin America
10.5.8.1.1. Market size and forecast, by Component
10.5.8.1.2. Market size and forecast, by device type
10.5.8.1.3. Market size and forecast, by content type
10.5.8.1.4. Market size and forecast, by revenue model
10.5.8.1.5. Market size and forecast, by user type
10.5.8.1.6. Market size and forecast, by end user
10.5.8.2. Middle East
10.5.8.2.1. Market size and forecast, by Component
10.5.8.2.2. Market size and forecast, by device type
10.5.8.2.3. Market size and forecast, by content type
10.5.8.2.4. Market size and forecast, by revenue model
10.5.8.2.5. Market size and forecast, by user type
10.5.8.2.6. Market size and forecast, by end user
10.5.8.3. Africa
10.5.8.3.1. Market size and forecast, by Component
10.5.8.3.2. Market size and forecast, by device type
10.5.8.3.3. Market size and forecast, by content type
10.5.8.3.4. Market size and forecast, by revenue model
10.5.8.3.5. Market size and forecast, by user type
10.5.8.3.6. Market size and forecast, by end user
CHAPTER 11: COMPANY PROFILES
11.1. Amazon Web Services, Inc.
11.1.1. Company overview
11.1.2. Key Executives
11.1.3. Company snapshot
11.1.4. Operating business segments
11.1.5. Product portfolio
11.1.6. Business performance
11.1.7. Key strategic moves and developments
11.2. Netflix, Inc.
11.2.1. Company overview
11.2.2. Key Executives
11.2.3. Company snapshot
11.2.4. Operating business segments
11.2.5. Product portfolio
11.2.6. R&D Expenditure
11.2.7. Business performance
11.2.8. Key strategic moves and developments
11.3. Hulu, LLC
11.3.1. Company overview
11.3.2. Key Executives
11.3.3. Company snapshot
11.3.4. Operating business segments
11.3.5. Product portfolio
11.3.6. Business performance
11.3.7. Key strategic moves and developments
11.4. Google LLC
11.4.1. Company overview
11.4.2. Key Executives
11.4.3. Company snapshot
11.4.4. Operating business segments
11.4.5. Product portfolio
11.4.6. R&D Expenditure
11.4.7. Business performance
11.4.8. Key strategic moves and developments
11.5. Apple Inc.
11.5.1. Company overview
11.5.2. Key Executives
11.5.3. Company snapshot
11.5.4. Operating business segments
11.5.5. Product portfolio
11.5.6. R&D Expenditure
11.5.7. Business performance
11.5.8. Key strategic moves and developments
11.6. Facebook, Inc.
11.6.1. Company overview
11.6.2. Key Executives
11.6.3. Company snapshot
11.6.4. Product portfolio
11.6.5. R&D Expenditure
11.6.6. Business performance
11.6.7. Key strategic moves and developments
11.7. Telstra Corporation Limited
11.7.1. Company overview
11.7.2. Key Executives
11.7.3. Company snapshot
11.7.4. Operating business segments
11.7.5. Product portfolio
11.7.6. Business performance
11.7.7. Key strategic moves and developments
11.8. Rakuten, Inc.
11.8.1. Company overview
11.8.2. Key Executives
11.8.3. Company snapshot
11.8.4. Operating business segments
11.8.5. Product portfolio
11.8.6. R&D Expenditure
11.8.7. Business performance
11.8.8. Key strategic moves and developments
11.9. Microsoft Corporation
11.9.1. Company overview
11.9.2. Key Executives
11.9.3. Company snapshot
11.9.4. Operating business segments
11.9.5. Product portfolio
11.9.6. R&D Expenditure
11.9.7. Business performance
11.9.8. Key strategic moves and developments
11.10. Tencent Holdings Ltd
11.10.1. Company overview
11.10.2. Key Executives
11.10.3. Company snapshot
11.10.4. Operating business segments
11.10.5. Product portfolio
11.10.6. R&D Expenditure
11.10.7. Business performance
11.10.8. Key strategic moves and developments
11.10.9. Key strategic moves and development
LIST OF TABLES
TABLE 01. GLOBAL OVER-THE-TOP MARKET, BY COMPONENT, 2017-2025($BILLION)
TABLE 02. OVER-THE-TOP MARKET REVENUE FOR SOLUTION, BY REGION 2017-2025 ($BILLION)
TABLE 03. OVER-THE-TOP MARKET REVENUE FOR SERVICES, BY REGION, 2017-2025 ($BILLION)
TABLE 04. GLOBAL OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025($BILLION)
TABLE 05. OVER-THE-TOP MARKET REVENUE FOR SMARTPHONES, BY REGION 2017-2025 ($BILLION)
TABLE 06. OVER-THE-TOP MARKET REVENUE FOR SMART TV'S, BY REGION 2017-2025 ($BILLION)
TABLE 07. OVER-THE-TOP MARKET REVENUE FOR LAPTOPS, DESKTOPS AND TABLETS, BY REGION 2017-2025 ($BILLION)
TABLE 08. OVER-THE-TOP MARKET REVENUE FOR GAMING CONSOLES, BY REGION 2017-2025 ($BILLION)
TABLE 09. OVER-THE-TOP MARKET REVENUE FOR SET-TOP BOX, BY REGION 2017-2025 ($BILLION)
TABLE 10. OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 11. GLOBAL OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025($BILLION)
TABLE 12. OVER-THE-TOP MARKET REVENUE FOR VIDEO, BY REGION 2017-2025 ($BILLION)
TABLE 13. OVER-THE-TOP MARKET REVENUE FOR AUDIO/VOIP, BY REGION 2017-2025 ($BILLION)
TABLE 14. OVER-THE-TOP MARKET REVENUE FOR GAMES, BY REGION 2017-2025 ($BILLION)
TABLE 15. OVER-THE-TOP MARKET REVENUE FOR COMMUNICATION, BY REGION 2017-2025 ($BILLION)
TABLE 16. OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 17. GLOBAL OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025($BILLION)
TABLE 18. OVER-THE-TOP MARKET REVENUE FOR SUBSCRIPTION, BY REGION 2017-2025 ($BILLION)
TABLE 19. OVER-THE-TOP MARKET REVENUE FOR ADVERTISEMENT, BY REGION 2017-2025 ($BILLION)
TABLE 20. OVER-THE-TOP MARKET REVENUE FOR HYBRID, BY REGION 2017-2025 ($BILLION)
TABLE 21. OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 22. GLOBAL OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025($BILLION)
TABLE 23. OVER-THE-TOP MARKET REVENUE FOR PERSONAL, BY REGION 2017-2025 ($BILLION)
TABLE 24. OVER-THE-TOP MARKET REVENUE FOR COMMERCIAL, BY REGION 2017-2025 ($BILLION)
TABLE 25. GLOBAL OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025($BILLION)
TABLE 26. OVER-THE-TOP MARKET REVENUE FOR MEDIA & ENTERTAINMENT, BY REGION 2017-2025 ($BILLION)
TABLE 27. OVER-THE-TOP MARKET REVENUE FOR EDUCATION & TRAINING, BY REGION 2017-2025 ($BILLION)
TABLE 28. OVER-THE-TOP MARKET REVENUE FOR HEALTH & FITNESS, BY REGION 2017-2025 ($BILLION)
TABLE 29. OVER-THE-TOP MARKET REVENUE FOR IT & TELECOM, BY REGION 2017-2025 ($BILLION)
TABLE 30. OVER-THE-TOP MARKET REVENUE FOR E-COMMERCE, BY REGION 2017-2025 ($BILLION)
TABLE 31. OVER-THE-TOP MARKET REVENUE FOR BFSI, BY REGION 2017-2025 ($BILLION)
TABLE 32. OVER-THE-TOP MARKET REVENUE FOR GOVERNMENT, BY REGION 2017-2025 ($BILLION)
TABLE 33. OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 34. NORTH AMERICA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 35. NORTH AMERICA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 36. NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 37. NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 38. NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 39. NORTH AMERICA OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 40. NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 41. U.S. OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 42. U.S. OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 43. U.S. OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 44. U.S. OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 45. U.S. OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 46. U.S. OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 47. CANADA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 48. CANADA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 49. CANADA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 50. CANADA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 51. CANADA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 52. CANADA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 53. EUROPE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 54. EUROPE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 55. EUROPE OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 56. EUROPE OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 57. EUROPE OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 58. EUROPE OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 59. EUROPE OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 60. GERMANY OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 61. GERMANY OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 62. GERMANY OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 63. GERMANY OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 64. GERMANY OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 65. GERMANY OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 66. FRANCE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 67. FRANCE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 68. FRANCE OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 69. FRANCE OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 70. FRANCE OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 71. FRANCE OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 72. UK OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 73. UK OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 74. UK OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 75. UK OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 76. UK OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 77. UK OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 78. ITALY OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 79. ITALY OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 80. ITALY OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 81. ITALY OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 82. ITALY OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 83. ITALY OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 84. SPAIN OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 85. SPAIN OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 86. SPAIN OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 87. SPAIN OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 88. SPAIN OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 89. SPAIN OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 90. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 91. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 92. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 93. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 94. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 95. REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 96. ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 97. ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 98. ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 99. ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 100. ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 101. ASIA-PACIFIC OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 102. ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 103. JAPAN OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 104. JAPAN OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 105. JAPAN OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 106. JAPAN OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 107. JAPAN OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 108. JAPAN OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 109. CHINA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 110. CHINA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 111. CHINA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 112. CHINA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 113. CHINA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 114. CHINA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 115. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 116. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 117. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 118. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 119. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 120. AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 121. INDIA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 122. INDIA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 123. INDIA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 124. INDIA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 125. INDIA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 126. INDIA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 127. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 128. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 129. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 130. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 131. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 132. SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 133. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 134. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 135. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 136. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 137. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 138. REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 139. LAMEA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 140. LAMEA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 141. LAMEA

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