Global Digital Signage Market Analysis & Trends - Industry Forcast to 2028
The Global Digital Signage Market is poised to grow strong during the forecast period 2018 to 2028. Some of the prominent trends that the market is witnessing include increasing advanced analytics packages, growing demand of touch sensors and increasing transition of traditional stores to smart stores in retail.
Based on the size, the market is bifurcated into below 32 inches, 32 –52 inches and more than 52 inches.
By resolution, the market is classified into 4K, 8K, full high definition (FHD), high-definition (HD) and lower than HD.
On the basis of the brightness, the market is segregated into 0–500 nits, 501–1,000 nits, 1,001–2,000 nits, 2,001–3,000 nits and more than 3,000 nits.
With respect to the type, the market is fragmented into standalone digital signage, web-based digital signage, conventional, internet protocol television (IPTV)-based digital signage and smart signages. The smart signages is further divided into artificial intelligence (AI)-based signage, IoT (internet of things)-enabled smart signage and context aware signage.
On the contrary to the offering, the market segmented into hardware, software and services. The hardware is further bifurcated into displays/monitor and media players. The software is further classified into edge server software, content management system and audience analytics software. The services is further segregated into installation services, maintenance & support services and consulting.
The display technology market is divided into LCD (liquid crystal display), direct-view large-pixel led, direct-view fine-pixel led, OLED (organic light-emitting diode) display, LED (light-emitting diode), projection, 2-D display, 3-D display and other display technologies. The 2-D display is further fragmented into SSI (smart screen device interaction), body sensor, touch screen, QR code via smartphones and other 2-D displays. The 3-D display is further sub-segmented into 3D display with polarized glasses, auto stereoscopy display and other 3-D displays. The other display technologies is further segregated into DLP (digital light processing) rear, older tube-based TVs and plasma screens.
Based on the content, the market is classified into news, weather, vertically oriented content, health & wellness and sports.
By product, the market is fragmented into video wall, video screen, transparent LED screen, digital poster and standalone display. The standalone display is further divided into kiosks, billboards, signboards, menu boards and other standalone displays. The kiosks is further more segmented into interactive and non-interactive. Moreover, the interactive is further sub-segregated into self-service kiosks, automated teller machine and vending kiosks. The billboards is further more classified into interactive and non-interactive. The signboards is further fragmented into interactive and non-interactive. The menu boards is further bifurcated into interactive and non-interactive.
On the basis of the application, the market is bifurcated into indoor and outdoor.
With respect to the end user, the market is segregated into healthcare, transportation and public places, government, command and control centers, electronics, education, sports and entertainment, automotive, industrial, hospitality, corporate and broadcast, banking, financial services, and insurance, QSR (quick service restaurant), retail and digital banners.
This industry report analyzes the market estimates and forecasts of all the given segments on global as well as regional levels presented in the research scope. The study provides historical market data for 2015, 2016 revenue estimations are presented for 2017 and forecasts from 2018 till 2028. The study focuses on market trends, leading players, supply chain trends, technological innovations, key developments, and future strategies. With comprehensive market assessment across the major geographies such as North America, Europe, Asia Pacific, Middle East, Latin America and Rest of the world the report is a valuable asset for the existing players, new entrants and the future investors.
The study presents detailed market analysis with inputs derived from industry professionals across the value chain. A special focus has been made on 23 countries such as U.S., Canada, Mexico, U.K., Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, South Africa, etc. The market data is gathered from extensive primary interviews and secondary research. The market size is calculated based on the revenue generated through sales from all the given segments and sub segments in the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.
This report provides data tables, includes charts and graphs for visual analysis.
- Rest of Europe
- New Zealand
- Rest of Asia Pacific
- Saudi Arabia
- Rest of Middle East
- Rest of Latin America
Rest of the World
- South Africa
- The report provides a detailed analysis on current and future market trends to identify the investment opportunities
- Market forecasts till 2028, using estimated market values as the base numbers
- Key market trends across the business segments, Regions and Countries
- Key developments and strategies observed in the market
- Market Dynamics such as Drivers, Restraints, Opportunities and other trends
- In-depth company profiles of key players and upcoming prominent players
- Growth prospects among the emerging nations through 2028
- Market opportunities and recommendations for new investments
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