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ASTA (American Society of Travel Agents) is the world's largest association of travel professionals. Their members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. They are the leading advocate for travel agents, the travel industry and the traveling public.
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6 Reports from ASTA

  • 2015 Traveler Decision Making

    ... decisions and about their travel style. Also covered in-depth are the demographics of travelers, why travel agent users use agents, the differences between agent users and non-users and the plans to use a travel agent ... Read More

  • 2013 Financial Benchmarking Report

    ... finances have improved compared to 2009. Average agency sales have returned to pre-downturn levels. Hiring has increased with the average number of FTE’s increasing mostly due to increased use of Independent Contractors. The news for ... Read More

  • 2013 GDS Report

    ... and industry suppliers wanting to understand GDS usage better will find this report essential. "As travel distribution continues to evolve, GDS suppliers have felt pressure to change with the times or become obsolete. The airlines’ ... Read More

  • 2014 Value of Travel Agents Study

    ... by an agent. Detailed results on travel agent users versus non-users are included in this report. Additionally, this 271-page report includes demographics on travelers including trips taken, sources of travel information and how they book. Read More

  • ASTA Green Guide for Travel Agents

    ... Guide for Travel Agent Members provides educational material on understanding and marketing sustainable travel. The report highlights best "green" practices and marketing tips as well as providing information on becoming an official ASTA Green Member. Read More

  • 2013 Supplier-Travel Agent Relationship Marketing Report

    2013 Supplier-Travel Agent Relationship Marketing Report The Supplier–Travel Agent Relationship Marketing Reports assists travel agencies and suppliers in understanding and benchmarking typical agency-supplier business arrangements and preferred booking methods. Read More

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