Category: Life Sciences
Life Sciences market research reports by Euromonitor International
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Fragrances in North Macedonia
Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natu ... Read More
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Oral Care in North Macedonia
In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ... Read More
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Skin Care in North Macedonia
In 2024, value sales of skin care in North Macedonia registered a modest single-digit increase. This growth was supported by ongoing evolution driven by trends that aligned with changing consumer preferences and the latest scientific and technological advancements. The strong performance of skin car ... Read More
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Depilatories in North Macedonia
Value sales of depilatories increased in 2024, supported by shifting consumer preferences, alongside ongoing innovation and technological advancements within the category. There is a growing demand for convenient, easy-to-use hair removal solutions, with consumers increasingly seeking quick and effe ... Read More
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Sun Care in North Macedonia
Value sales of sun care saw a strong, double-digit increase in North Macedonia in 2024. Growth was largely driven by prolonged periods of hot and sunny weather, which significantly increased consumer demand for sun protection products. The intense summer months of June, July, and August brought with ... Read More
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Deodorants in North Macedonia
In 2024, value sales of deodorants increased in North Macedonia, supported by growing premiumisation and a heightened consumer focus on health, wellness, and sustainability. Demand continued to rise for products formulated with natural and clean ingredients, particularly those that are aluminium-fre ... Read More
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Baby and Child-Specific Products in North Macedonia
Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Bath and Shower in North Macedonia
In 2024, value sales of bath and shower products rose in North Macedonia, driven by a sustained interest in personal hygiene habits, with consumers bathing and showering more frequently. The category continued to move towards a more holistic approach, with products designed not only to cleanse, but ... Read More
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Men's Grooming in North Macedonia
Value sales of men’s grooming products increased in North Macedonia in 2024, registering strong single-digit retail growth. Despite ongoing inflationary pressures throughout the year, which led to consistent price increases for products, government intervention helped to limit the impact and slow do ... Read More
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Beauty and Personal Care in North Macedonia
In 2024, sales of beauty and personal care products in North Macedonia increased in both retail value and volume terms. This growth was supported by stable demand for robust product categories, such as skin care and colour cosmetics, and the accelerating consumer demand for niche goods, including de ... Read More
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Hair Care in North Macedonia
Value sales of hair care products in North Macedonia increased in 2024, recording solid single-digit retail growth. The category continued its evolution towards a more holistic and personalised approach, with particular emphasis on scalp health, the use of natural ingredients, and sustainability. Eu ... Read More
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Premium Beauty and Personal Care in Bosnia and Herzegovina
Premium beauty and personal care in Bosnia and Herzegovina registered healthy value growth in 2024, With inflation easing, this supported value growth. That being said, mass still accounted for significantly more value sales. There was growing demand for premium offerings in skin care, such as acne ... Read More
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Bath and Shower in Bosnia and Herzegovina
There was a moderate increase in current value sales in bath and shower in Bosnia and Herzegovina in 2024. An easing of inflation boosted value sales, though volume growth was muted due to population decline. That being said, there continued to be innovation, with a growing emphasis on natural and o ... Read More
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Men's Grooming in Bosnia and Herzegovina
Men’s grooming registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. Men’s shaving, led by men’s razors and blades, was the largest men’s grooming segment, as they a ... Read More
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Oral Care in Bosnia and Herzegovina
Oral care in Bosna and Herzegovina registered a moderate increase in current value sales, though volume sales fell marginally, as continuing population decline dampened volume sales. In addition, though inflation has eased, consumers were still price sensitive, and actively looked for promotions. To ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
There was a moderate increase in current value sales in baby and child-specific products in Bosnia and Herzegovina in 2024. An easing of inflation boosted value sales, though volume growth was muted due to population decline. There was continuing innovation and a focus on skin-friendly formulas. In ... Read More
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Sun Care in Bosnia and Herzegovina
Sun care was the best performing beauty and personal care product in Bosnia and Herzegovina in 2024, registering both healthy current value and volume growth. A prolonged heat wave in the summer of 2024 supported this growth. Also, there is a growing trend of “skinification” within sun care, where ... Read More
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Skin Care in Bosnia and Herzegovina
Skin care registered healthy current value growth in Bosnia and Herzegovina in 2024. Partly stemming from the pandemic when consumers invested in premium skin care products as a form of self-care during lockdown, there has been a boom in skin care globally and in Bosnia and Herzegovina. This spans a ... Read More
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Hair Care in Bosnia and Herzegovina
Hair care in Bosnia and Herzegovina registered healthy current value and volume growth in 2024. Easing inflation supported increased sales. Hair care addressing scalp health and including offerings such as scalp scrubs, exfoliants, scalp serums and toners are growing in popularity. In addition, offe ... Read More
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Deodorants in Bosnia and Herzegovina
Deodorants registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. There is increasing segmentation within deodorants, such as for sensitive skin, intense activity or s ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
The picture was generally positive for beauty and personal care in Bosnia and Herzegovina in 2024. With inflation easing, there was moderate current value growth. However, volume growth was muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor Interna ... Read More
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Depilatories in Bosnia and Herzegovina
Depilatories registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. Convenience continues to be the main trend driving consumer demand for depilatories. Consumers are ... Read More
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Colour Cosmetics in Bosnia and Herzegovina
Colour cosmetics was one off the best performing beauty and personal care products in Bosnia and Herzegovina in 2024, registering both healthy current value and volume growth. Affordability, as well as continuing innovation, supported growth. Innovation included increasing possibility for customisat ... Read More
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Fragrances in Bosnia and Herzegovina
Fragrances registered modest current value growth in Bosnia and Herzegovina in 2024. With inflation easing, premium fragrances outperformed mass fragrances, both in terms of value and volume growth, though mass accounted for more value sales. There was an extensive list of premium fragrance launches ... Read More
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