Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Mass Beauty and Personal Care in Norway
... number of mass categories posted modest value gains. Skin care and sun care performed notably well, supported by rising interest in ingredient-led formulations and growing trust in pharmacy-distributed mass brands. In contrast, mass deodorants, b... ... Read More
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Sun Care in Lithuania
... are highly dependent on the weather, with the bulk of consumers using sun protection on hot days, rather than as a daily product option. In 2024, the Lithuanian summer was hot and started early, in ... Read More
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Men's Grooming in Lithuania
... with a preference for strong scents, large packaging and a single format. Men's fragrances was the largest category in retail value sales terms at the end of the review period, with a preference for premium ... Read More
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Hair Care in Norway
... this gap is narrowing. Routines established during the pandemic such as at-home treatments and increased time spent on self-care have persisted. Norwegian consumers are now more likely to seek out hair care with added functionality, ... Read More
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Men's Grooming in Norway
... outside of shaving and fragrances. Many Norwegian men continue to favour general-purpose or unisex alternatives, especially for everyday categories such as hair care, deodorants, and bath and shower. Products intended specifically for men are often ... Read More
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Beauty and Personal Care in Lithuania
... 2022-2023 were left behind and industry players and consumers could better plan their activities and purchases. Euromonitor International's Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Beauty and Personal Care in Ukraine
... the end of the review period, demand for beauty and personal care products was supported by local consumers adapting to the challenging realities of life during the war and consuming products according to their purchasing ... Read More
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Fragrances in Ukraine
... life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek psychological ... Read More
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Skin Care in Ukraine
... an increasing interest in healthy skin and a willingness to spend more for products that are believed to offer greater efficacy and quality. Nonetheless, as in other beauty and personal care categories, skin care has ... Read More
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Bath and Shower in Ukraine
... initiatives and purchases by military personnel through retail channels. Bar soap remained the largest category in Ukraine in the final year of the review period, with sales supported by the demands of war, bar soap ... Read More
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Baby and Child-Specific Products in Ukraine
... since the Russian invasion. Moreover, those people who have stayed in Ukraine are less inclined to plan having children with the war ongoing. Euromonitor International's Baby and Child-specific Products in Ukraine report offers a comprehensive ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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Hair Care in Ukraine
... considered a staple part of the daily personal care routines of Ukrainians. Towards the end of the review period, there was a shift amongst consumers towards purchasing larger packs of hair care products. This strategic ... Read More
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Men's Grooming in Ukraine
... stronger in regions with a higher concentration of military personnel. Euromonitor International's Men's Grooming in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Colour Cosmetics in Ukraine
... Z consumers was a desire to avoid very bright make-up and a move towards a more natural look. Eye make-up was the largest category in colour cosmetics in Ukraine in 2024, and continued to grow ... Read More
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Deodorants in Ukraine
... as soap. As a result, demand remains relatively resilient in the face of economic challenges, though consumers may look for lower priced options as their purchasing power diminishes. Growth has also been boosted by the ... Read More
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Premium Beauty and Personal Care in Ukraine
... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More
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Depilatories in Ukraine
... Indeed, despite a second consecutive year of growth, in 2024, depilatories sales remained significantly lower than in 2021, before the Russian invasion. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size ... Read More
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Oral Care in Ukraine
... less available due to the war in the country. Toothpaste is the largest category in oral care in Ukraine and was the fastest growing category in 2024. The category is dominated by standard products, but ... Read More
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Sun Care in Ukraine
... summer, as well as rising consumer awareness of the potential effects that over-exposure to the sun can have on the skin’s appearance and health. Sun protection is the dominant category and saw good growth in ... Read More
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Skin Care in North Macedonia
... and technological advancements. The strong performance of skin care was further bolstered by rising product prices, even as the effects of subsiding inflation remained present. As a result, the majority of consumers continued to economise ... Read More
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Bath and Shower in Greece
... categories were mandated to reduce their trade offers to retailers by 30%, with retailers implementing equivalent reductions in retail prices. This resulted in a marked decline in average unit prices across several key product areas, ... Read More
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Depilatories in North Macedonia
... seeking quick and effective formats that can be used at home. This trend is driving the popularity of products such as pre-waxed strips and depilatory creams, in addition to the continued relevance of traditional razors ... Read More
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Sun Care in Switzerland
... to higher retail current value growth, compared with 2023. This performance was also supported by increased awareness among local consumers of the potentially damaging effects of exposure to the sun on skin and wellbeing. Against ... Read More
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Hair Care in Switzerland
... raw materials, production and distribution. In addition, the skinification trend contributed to the premiumisation of the category, which exerted upward pressure on prices and spurred retail value growth. Euromonitor International's Hair Care in Switzerland report ... Read More
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