Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Sun Care in the Czech Republic
... protection overall, along with sun care for specific requirements, such as fair and sensitive skin, high +50 SPF, and anti-ageing. Meanwhile, baby and child-specific sun care saw the strongest value growth in 2024, with volume ... Read More
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Oral Care in the Czech Republic
... of prices in relation to the significantly lower inflation seen in 2024. Tooth whiteners was the best performing category, with healthy value and volume growth. Meanwhile, sales of toothpaste also improved in 2024, compared to ... Read More
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Rx/Reimbursement Adult Incontinence in Latvia
... adult incontinence products, reflecting the importance of these products to many ageing individuals. This trend underscores the pressing need for policymakers and healthcare providers to anticipate and address the evolving needs of the elderly population, ... Read More
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Mass Beauty and Personal Care in the Czech Republic
... high level of promotions among mass brands. Czech consumers are historically price sensitive, and seeking promotional events has become somewhat of a national sport, with this trend set to continue, even as consumer spending power ... Read More
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Retail Adult Incontinence in Lithuania
... sales in Lithuania, which receives state support. Nonetheless, the year 2024 posted good results in comparison to the collapse in 2023 when retail sales lost significant volumes due to the expansion of Rx supply. Volume ... Read More
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Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
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Nappies/Diapers/Pants in Austria
... well-suited to consumer’s needs and budgets. Disposable pants was the most dynamic category as parents favour the convenience over standard nappies. Austrian parents continue to look for premium products that offer advanced abs... Euromonitor International's ... Read More
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Retail Adult Incontinence in Latvia
... over remained the main driver. However, sales of adult incontinence products via Rx are almost as large as retail value sales of these products in Latvia. Euromonitor International's Retail Adult Incontinence in Latvia report offers ... Read More
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Tissue and Hygiene in Estonia
... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More
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Tissue and Hygiene in Austria
... players in 2024. In addition, economic uncertainty had a strong influence on purchasing decisions as consumers grappled with higher costs of living. Consumer demand for value remained important leading consumers to opt for private label ... Read More
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Beauty and Personal Care in the Czech Republic
... to lowering inflation, which has dropped significantly from highs of 15.1% in 2022 and 10.67 in 2023, to 2.4% in 2024 [Euromonitor International data]. This has resulted in stabilisation of price, thus the lower value ... Read More
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Away-From-Home Tissue and Hygiene in Austria
... of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the ... Read More
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Premium Beauty and Personal Care in the Czech Republic
... influential in promoting premium beauty and personal care products, with influencers playing a key role in boosting the popularity of the top premium brands. Examples include brands such as Sol de Janeiro body mist sets, ... Read More
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Away-From-Home Tissue and Hygiene in Lithuania
... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More
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Rx/Reimbursement Adult Incontinence in Austria
... reimbursed adult incontinence products. An ageing population positively impacts demand for Rx/reimbursement adult incontinence, as the likelihood of suffering from incontinence increases with age. Many Austrian consumers are consulting doctors more frequently... Euromonitor International's Rx/Reimbursement ... Read More
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Wipes in Estonia
... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More
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Men's Grooming in the Czech Republic
... positive trajectory. This dynamic is attributed to the fact that inflation lowered significantly in 2024 compared to the previous two years, meaning stabilisation in unit prices and stronger consumer spending power. Men’s fragrances was the ... Read More
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Fragrances in the Czech Republic
... as consumers enjoy the affordable indulgence such products offer. This was seen in both premium men’s fragrances and premium women’s fragrances. Euromonitor International's Fragrances in Czech Republic report offers a comprehensive guide to the size ... Read More
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Menstrual Care in Lithuania
... and active lifestyles. Higher absorption products, such as Carefree Plus from Johnson & Johnson UAB, have quickly gained appeal, especially among older age groups seeking a more effective product. Such products sometimes compete with light ... Read More
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Retail Adult Incontinence in Austria
... adult incontinence was the largest category within retail adult incontinence in 2024. More active older consumers seek these discreet, comfortable, and highly absorbent products and look for premium solutions for both light adult incontinence due ... Read More
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Nappies/Diapers/Pants in Latvia
... jobs in Western Europe is a key factor in this. Manufacturers leveraged promotional campaigns and deep discounts to limit the decline in demand. As a result, retail volume sales of nappies/diapers/pants declined at a steeper ... Read More
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Menstrual Care in Latvia
... in retail volume sales amid increased public awareness regarding hygiene. An unusually warm summer in 2024, which led local consumers to spend more time outdoors, also added momentum. On the other hand, an ongoing decline ... Read More
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Hair Care in the Czech Republic
... of the lower inflation levels, while there has also been a lower purchasing frequency of salon professional hair care. A premiumisation trend in mass hair care has been observed, making higher quality products more widely ... Read More
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Rx/Reimbursement Adult Incontinence in Estonia
... access the products they need. Hospitals and healthcare providers are also recommending high-quality, medical-grade options, increasing demand. As awareness grows and support improves, more people are taking advantage of reimbursement sch... Euromonitor International's Rx/Reimbursement adult ... Read More
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Deodorants in the Czech Republic
... a category in which consumers are price sensitive and often seek discount-based promotions through which to make their purchases. Deodorant sticks was the best-performing category in 2024, with volume also seeing small positive growth. The ... Read More
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