Category: Cosmetics & Personal Care
Greece Cosmetics & Personal Care
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Bath and Shower in Greece
... categories were mandated to reduce their trade offers to retailers by 30%, with retailers implementing equivalent reductions in retail prices. This resulted in a marked decline in average unit prices across several key product areas, ... Read More
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Mass Beauty and Personal Care in Greece
... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More
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Skin Care in Greece
... cost-of-living crisis, further hindered growth. Despite this, premium anti-ageing products, one of the largest segment within skin care, continued to experience positive growth, particularly within pharmacies, the most popular channel for skin care products. The ... Read More
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Men's Grooming in Greece
... and personal care. However, the momentum that had previously been driven by targeted innovation and marketing of men-specific toiletries appeared to decline during 2024. As such, growth was largely underpinned by broader dynamics within beauty ... Read More
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Oral Care in Greece
... March 2024, which imposed a minimum 30% reduction on supplier discounts to supermarkets. This policy led to a 15% to 17% price decrease across the industry, coupled with sustained promotional activities by both manufacturers and ... Read More
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Fragrances in Greece
... more affluent consumers and a strong boost from inbound tourism. Additionally, cost-sensitive consumers increasingly turned to retail e-commerce platforms, where competitive pricing, discounts, and broader assortments made online purchasing of premium fragr... Euromonitor International's Fragrances ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Sun Care in Greece
... sales rising overall. Usage of sun care expanded beyond the traditional summer months, with an increasing number of consumers incorporating daily UV protection into their routines, even during the off-season. In 2024, there was a ... Read More
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Beauty and Personal Care in Greece
... though lessened, in 2024. In addition, certain categories were impacted by government regulations. In early 2024, authorities introduced a measure requiring suppliers of specific product categories to reduce their commercial offers to retailers by 30%. ... Read More
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Hair Care in Greece
... the effects of the ongoing cost-of-living crisis. This legislation forced hair care brands to lower their prices by an amount equivalent to one-third of total commercial allowances, which significantly dampened the inflation-driven value growth trend ... Read More
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Depilatories in Greece
... the category faced stagnation, which has now levelled off. Hair removers/bleaches was influenced by two opposing trends. On one hand, wealthier consumers are opting for professional salon services that provide long-lasting results, reducing their reliance ... Read More
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Baby and Child-Specific Products in Greece
... child-specific toiletries, which saw a decline in volume sales. Toiletries deemed non-essential, such as deodorants, were hit the worst by inflation and the cost-of-living crisis. Euromonitor International's Baby and Child-specific Products in Greece report offers ... Read More
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Deodorants in Greece
... sales rising steadily. Several factors contributed to this growth, including rising temperatures linked to the ongoing climate crisis, increased time spent outdoors, and growing consumer awareness around personal hygiene. The fast pace of daily life ... Read More
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Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
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Retail Adult Incontinence in Greece
... goods, including standard incontinence products. As a result, shelf prices declined for basic incontinence items, leading manufacturers to scale back promotional activities to protect margins. Euromonitor International's Retail Adult Incontinence in Greece report offers a ... Read More
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Nappies/Diapers/Pants in Greece
... which required companies to lower prices on essential items, including standard nappies. As a result, shelf prices for basic nappies declined, leading manufacturers to scale back promotional activity in an effort to maintain profitability. While ... Read More
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Menstrual Care in Greece
... Gen Z and, to a lesser extent, millennials showing greater concern for sustainability and waste reduction. The pandemic played a significant role in accelerating this shift, as lockdowns allowed women more flexibility to experiment with ... Read More
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Away-From-Home Tissue and Hygiene in Greece
... supplies, leading to a decline in spending per unit. Euromonitor International's Away-from-Home Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Tissue and Hygiene in Greece
... non-food categories, including tissue and hygiene, normalising. The introduction of a government price regulation scheme in March 2024 forced companies to lower the starting price of essential goods, including several tissue and hygiene products, leading ... Read More
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Greece: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Greece and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Greece: Luxury Face Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the luxury face cosmetics market in Greece and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Greece: Beauty Tech Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the beauty tech products market in Greece and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Greece: Eyewear Frames Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Greece: Shaving Products Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the shaving products market in Greece and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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