Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Colour Cosmetics in the Netherlands
... to complexion, skin tone, and achieving a blemish-free look. Social media continued to be a key driver, with platforms like TikTok shaping preferences for skin-enhancing and expressive make-up routines. In response, leading global players launched ... Read More
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Deodorants in Bulgaria
... climate change has boosted demand for deodorants. The most popular deodorant formats are roll-ons, sticks and sprays, all enjoying lower price increases in 2024. Deodorant creams and pumps witnessed the slowest growth in value terms ... Read More
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Deodorants in the Netherlands
... continued to see stable demand, but growth is increasingly being driven by pricing dynamics and premiumisation rather than expanding usage occasions. Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and ... Read More
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Skin Care in the Netherlands
... Although growth for brands such as CeraVe and Cetaphil has stabilised following explosive gains in previous years, demand for science-backed, efficacious formulations remains strong. These products are often seen as offering a higher degree of ... Read More
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Deodorants in Slovakia
... expanding availability of small, convenient formats. At the same time, deodorant roll-ons and deodorant sticks experienced slight increases in both retail volume and value, their performance mainly supported by new product entries. Euromonitor International's Deodorants ... Read More
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Depilatories in the Netherlands
... blades and pre-shave products—which saw continued declines. A notable factor supporting performance was the recovery of outbound travel post-pandemic, although poor spring and early summer weather somewhat dampened seasonal demand for hair removal products. Euromonitor ... Read More
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Deodorants in France
... promotions of branded products at supermarkets and hypermarkets. This resulted in stockpiling at the beginning of the year, followed by reduced purchasing later. Euromonitor International's Deodorants in France report offers a comprehensive guide to the ... Read More
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Sun Care in Hungary
... uplift. Premium sun care products grew by double digits for the third consecutive year, while mass-market sun protection grew by double digits for the fourth consecutive year. This growth was driven by multiple price increases ... Read More
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Colour Cosmetics in Poland
... consumer groups, from teenagers seeking bold looks to adults prioritising subtle, skin-enhancing effects. Beauty and fashion trends, particularly the continuing shift towards minimalism and natural-looking skin, continue to influence consumer preferences and resha... Euromonitor International's ... Read More
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Hair Care in the Netherlands
... consumers showed growing interest in more sophisticated and higher-priced products. The shift towards premiumisation, including salon-grade hair care and functional treatments, played a central role in value growth. Euromonitor International's Hair Care in Netherlands report ... Read More
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Oral Care in Finland
... potential for growth in terms of volume sales, value sales rose steadily in 2024. Dental health is important to Finns and local consumers continue to seek out innovative and effective products. However, value sales growth ... Read More
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Bath and Shower in Finland
... expansion. Euromonitor International's Bath and Shower in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Oral Care in Slovakia
... Slovak consumers continue to be highly price-sensitive, frequently seeking promotional events to purchase essential oral care products - such as toothpaste, manual toothbrushes, and dental floss - at discounted or bulk prices. Power toothbrushes, meanwhile, ... Read More
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Oral Care in Spain
... consumer health consciousness in recent years. However, the category is mature and is subject to significant pressure on prices, as budget conscious consumers look for the best deals. As in other hygiene related categories, consumers ... Read More
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Deodorants in Finland
... deodorant body sprays in men’s deodorants. Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Deodorants in Spain
... from Unilever. Strong promotional campaigns during the year played a significant role in dampening value growth, as budget conscious consumers looked for the most competitive pricing. Deodorants is a category in which consumers have been ... Read More
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Deodorants in Poland
... hygiene, a greater focus on body care routines, and broad product availability across various retail formats. Polish consumers are particularly attracted to new product types and more personalised scent options, with many exploring alternatives beyond ... Read More
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Skin Care in France
... see good growth in both value and volume terms as consumers embrace the medicalised aspect of these products which can only be purchased in pharmacies in France. Alongside this, sales of non-dermocosmetic premium skin care ... Read More
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Fragrances in the Netherlands
... younger consumers. Social media influencers play a key role in shaping purchasing decisions, offering recommendations for different occasions – from gym sessions to nights out – helping to expand the use of fragrance as an ... Read More
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Sun Care in Slovakia
... occurred in premium sun protection, after-sun and self-tanning products also demonstrated robust rises. Slovak households frequently take advantage of favourable pricing when purchasing sunscreen cosmetics, with substantial expenditure in 2024 directed towards products acquired during... ... Read More
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Men's Grooming in Bulgaria
... the premium and mass segments proved attractive to consumers thereby stimulating sales. Men’s grooming is still developing in Bulgaria as traditionally men only use essential personal care products. Younger generations like Generation Z and Generation ... Read More
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Skin Care in Slovakia
... multinational and local skin care brands, each catering to a wide range of skin problems and consumer needs across all price segments. The increasing focus on skin health and the continuous search for new products ... Read More
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Colour Cosmetics in Hungary
... effect fuelled strong demand for lip products. The lipstick effect refers to the economic theory suggesting that during economic downturns, consumers may still indulge in smaller, more affordable luxuries like lipstick while reducing spending on ... Read More
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Men's Grooming in Poland
... grooming as an essential part of contemporary self-care and wellness rather than mere vanity. This trend is especially evident among younger consumers and those in urban professions. Factors such as rising incomes, improved product awareness, ... Read More
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Fragrances in France
... international travel following the COVID-19 pandemic and the Paris Olympics saw visitor numbers rise throughout 2024, with many of these international visitors interested in buying classic French fragrances while in the country. Euromonitor International's Fragrances ... Read More
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