Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Natural and Organic Personal Care Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Afr
... USD 30 billion in 2025 to USD 59 billion by 2032, marking a healthy CAGR of 10.14%. The sector is poised for rapid transformation, fueled by a shift toward environmentally responsible ingredients and transparent labeling. ... Read More
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Hair Care in Sweden
... grocery retailers channel—the post-pandemic shift towards home treatments has fuelled stronger interest in high-performance and ingredient-led hair care solutions. Am increasing number of consumers are treating hair care more like skin care, adopting multi-step routines ... Read More
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Mass Beauty and Personal Care in Sweden
... hair care, and sun care—continued to benefit from the strong performance of ingredient-led pharmacy brands and innovation in multifunctional or sensitive-skin formulations. In contrast, categories like mass deodorants remained sluggish, weighed down by heavy price ... Read More
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Skin Care in Sweden
... pandemic-driven home treatment and self-care trends with volume sales seeing a small decline. Consumers continue to show a willingness to invest in quality skin care, particularly products that offer long-term benefits and support for sensitive ... Read More
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Sun Care in Sweden
... and July brought mixed weather across much of the country, August was more stable, and Lapland experienced record-breaking heat. This encouraged more frequent use of sun protection products, particularly for outdoor activities outside the summer ... Read More
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Beauty and Personal Care in Sweden
... remained modest due to category maturity and cautious consumer spending, brands and retailers continued to add value through ingredient-led innovation, multifunctional formats, and a greater emphasis on performance and personalisation. The Swedish market also saw ... Read More
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Colour Cosmetics in Sweden
... with a focus on skin-first, natural-looking make-up and multifunctional products. However, colour cosmetics as a whole has become more central to beauty routines, especially among younger consumers. Euromonitor International's Colour Cosmetics in Sweden report offers ... Read More
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Bath and Shower in Sweden
... in part to the premiumisation trend. For example, liquid soap and body wash/shower gel are becoming more sensorial and design-oriented, particularly in the premium segment. Private label lines like Neutral, Änglamark, and Urtekram are also ... Read More
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Depilatories in Sweden
... low consumer engagement. In 2024, the category saw a small decline in retail volume terms and only moderate value growth, with growth largely supported by the continued rise of domestic brand Estrid. The brand has ... Read More
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Men's Grooming in Sweden
... growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature ... Read More
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Oral Care in Sweden
... more regular oral hygiene routines. Oral care saw stronger growth in current value terms, supported by price increases and growing demand for more advanced products, particularly electric toothbrushes and peripheral items like dental floss and ... Read More
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Premium Beauty and Personal Care in Sweden
... clinical aesthetic remained key drivers, particularly among younger consumers. Swedish shoppers are increasingly drawn to brands that combine efficacy with values, favouring products that are vegan, fragrance-free, or dermatologically tested. Euromonitor International's Premium Beauty and ... Read More
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Baby and Child-Specific Products in Sweden
... a growing preference for clean, minimal-ingredient products that are gentler for a baby’s skin. While volume sales declined slightly in 2024, value sales saw moderate growth due to the continued premiumisation trend. Euromonitor International's Baby ... Read More
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Deodorants in Sweden
... to dominate sales, but many shoppers traded down, switching to low-cost stores like Normal and Rusta to save money on basic necessities. However, at the same time, some consumers also traded up from private label ... Read More
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Fragrances in Sweden
... The category has expanded rapidly over the last few years of the review period reflecting a structural shift in consumer behaviour, with fragrances increasingly viewed as a daily-use item, an affordable luxury, and a way ... Read More
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Beauty and Personal Care in the United Kingdom
... attributed to the softening of inflationary pressure resulting in weaker price hikes, which had been a key contributor to category growth in recent years. Despite inflationary pressure weakening, most UK consumers remained cost-sensitive in 2024, ... Read More
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Men's Grooming in the United Kingdom
... tempered hike in unit prices. However, consumer demand for male-specific beauty and personal care products remained strong, leading to an uptick in volume terms in 2024. The sustained interest in men’s grooming has been largely ... Read More
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Premium Beauty and Personal Care in the United Kingdom
... consumers in the UK are opting to trade down in many “essential” categories, such as bath and shower, deodorants and depilatories, they are just as likely to trade up or look to premium brands for ... Read More
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Bath and Shower in the United Kingdom
... it saw sales rise in current value terms, the category experienced stagnation at constant 2024 prices and in volume terms during the year as it suffered from maturity and budget-conscious consumers’ efforts to cut back ... Read More
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Hair Care in the United Kingdom
... brands responding to consumer demand for more premium offerings and features at a more affordable price point than salon professional hair care alternatives. Euromonitor International's Hair Care in United Kingdom report offers a comprehensive guide ... Read More
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Deodorants in the United Kingdom
... coupled with significant unit price increases during that period. Nevertheless, demand for deodorants remained resilient with a continued uptick in volumes in 2024. Consumer purchasing behaviour has significantly evolved, with more individuals now opting for ... Read More
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Depilatories in the United Kingdom
... current value growth even as volumes stagnated. The category also saw gains from ongoing innovation, particularly in women's razors and blades, where brands are focusing on sustainability and skinification benefits. As consumers continue to prioritise ... Read More
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Oral Care in the United Kingdom
... categories such as toothbrushes and toothpaste. Value sales have also been boosted slightly by the growing adoption of newer categories such as tooth whiteners, as new consumers have tried them as an alternative to dentist ... Read More
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Skin Care in the United Kingdom
... become more mature in recent years following several years of strong growth, with key growth brands such as CeraVe and Weleda experiencing weaker performances in 2024. Euromonitor International's Skin Care in United Kingdom report offers ... Read More
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Sun Care in the United Kingdom
... big topics, with consumers consciously trying to live better for longer. The use of sun protection in the UK has increased, with many consumers who historically only wore sun protection on holiday, now using it ... Read More
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