Category: Cosmetics & Personal Care
Sweden Cosmetics & Personal Care
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Hair Care in Sweden
... grocery retailers channel—the post-pandemic shift towards home treatments has fuelled stronger interest in high-performance and ingredient-led hair care solutions. Am increasing number of consumers are treating hair care more like skin care, adopting multi-step routines ... Read More
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Mass Beauty and Personal Care in Sweden
... hair care, and sun care—continued to benefit from the strong performance of ingredient-led pharmacy brands and innovation in multifunctional or sensitive-skin formulations. In contrast, categories like mass deodorants remained sluggish, weighed down by heavy price ... Read More
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Skin Care in Sweden
... pandemic-driven home treatment and self-care trends with volume sales seeing a small decline. Consumers continue to show a willingness to invest in quality skin care, particularly products that offer long-term benefits and support for sensitive ... Read More
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Sun Care in Sweden
... and July brought mixed weather across much of the country, August was more stable, and Lapland experienced record-breaking heat. This encouraged more frequent use of sun protection products, particularly for outdoor activities outside the summer ... Read More
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Beauty and Personal Care in Sweden
... remained modest due to category maturity and cautious consumer spending, brands and retailers continued to add value through ingredient-led innovation, multifunctional formats, and a greater emphasis on performance and personalisation. The Swedish market also saw ... Read More
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Colour Cosmetics in Sweden
... with a focus on skin-first, natural-looking make-up and multifunctional products. However, colour cosmetics as a whole has become more central to beauty routines, especially among younger consumers. Euromonitor International's Colour Cosmetics in Sweden report offers ... Read More
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Bath and Shower in Sweden
... in part to the premiumisation trend. For example, liquid soap and body wash/shower gel are becoming more sensorial and design-oriented, particularly in the premium segment. Private label lines like Neutral, Änglamark, and Urtekram are also ... Read More
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Depilatories in Sweden
... low consumer engagement. In 2024, the category saw a small decline in retail volume terms and only moderate value growth, with growth largely supported by the continued rise of domestic brand Estrid. The brand has ... Read More
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Men's Grooming in Sweden
... growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature ... Read More
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Oral Care in Sweden
... more regular oral hygiene routines. Oral care saw stronger growth in current value terms, supported by price increases and growing demand for more advanced products, particularly electric toothbrushes and peripheral items like dental floss and ... Read More
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Premium Beauty and Personal Care in Sweden
... clinical aesthetic remained key drivers, particularly among younger consumers. Swedish shoppers are increasingly drawn to brands that combine efficacy with values, favouring products that are vegan, fragrance-free, or dermatologically tested. Euromonitor International's Premium Beauty and ... Read More
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Baby and Child-Specific Products in Sweden
... a growing preference for clean, minimal-ingredient products that are gentler for a baby’s skin. While volume sales declined slightly in 2024, value sales saw moderate growth due to the continued premiumisation trend. Euromonitor International's Baby ... Read More
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Deodorants in Sweden
... to dominate sales, but many shoppers traded down, switching to low-cost stores like Normal and Rusta to save money on basic necessities. However, at the same time, some consumers also traded up from private label ... Read More
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Fragrances in Sweden
... The category has expanded rapidly over the last few years of the review period reflecting a structural shift in consumer behaviour, with fragrances increasingly viewed as a daily-use item, an affordable luxury, and a way ... Read More
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Oral Hygiene in Scandinavia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes ... Read More
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Rx/Reimbursement Adult Incontinence in Sweden
... A strong correlation exists between age, underlying health conditions and incontinence. The population aged 65+ continues to grow annually, while obesity and type 2 diabetes remains a significant public health concern. According to the Swedish ... Read More
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Nappies/Diapers/Pants in Sweden
... throughout the review period. From a value perspective, the category suffered due to the increased price sensitivity of consumers. This did, however, benefit private label which continued to gain share in 2024 due to high ... Read More
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Retail Adult Incontinence in Sweden
... a heightened focus on self-care with consumers and carers paying more attention to hygiene, cleanliness and wellbeing, especially in the aftermath of the COVID-19 pandemic. This broader movement towards self-care helped drive growth in 2024. ... Read More
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Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
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Tissue and Hygiene in Sweden
... growth and the ongoing ageing of the population coupled with an ongoing decline in Sweden’s birth rate. This ensured that the customer base for products such as retail adult incontinence continued to grow in 2024, ... Read More
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Sweden: Personal Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Sweden: Luxury Cosmetics Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Sweden: Luxury Eye Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the luxury eye cosmetics market in Sweden and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Sweden: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Sweden and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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