Category: Cosmetics & Personal Care
Latvia Cosmetics & Personal Care
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Hair Care in Latvia
... showed more interest in scalp health, frizz control and moisture-boosting treatments. Promotional activity remained strong across grocery, pharmacy and online helping to support regular replenishment and encourage trials of new variants or formats. Euromonitor International's ... Read More
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Bath and Shower in Latvia
... were frequent, especially for family-size formats or multipacks, and grocery retailers regularly included these items in weekly promotional leaflets to drive volume. Euromonitor International's Bath and Shower in Latvia report offers a comprehensive guide to ... Read More
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Sun Care in Latvia
... dangers of UV exposure and this also supported growth and is seeing more consumers wearing sun protection all year round. As such, consumers, and in particular women, are increasingly looking for lightweight, fast-absorbing sun protection ... Read More
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Mass Beauty and Personal Care in Latvia
... supported value sales. Budget-conscious shoppers continued to reach for their go-to brands, especially when they were part of bundle deals or were attached to loyalty card perks. Retailers also incentivised consumers with seasonal campaigns. For ... Read More
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Men's Grooming in Latvia
... as part of broader self-care, and that was reflected in subtle changes in messaging, with less about shaving and more about daily confidence and upkeep. Euromonitor International's Men's Grooming in Latvia report offers a comprehensive ... Read More
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Deodorants in Latvia
... and multi-pack deals in supermarkets. An example was Maxima which ran a recurring “2 for €5” offer on spray deodorants across major brands such as Dove and Nivea. This promotion was often positioned at aisle ... Read More
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Baby and Child-Specific Products in Latvia
... baby wipes, shampoos, bath products and barrier creams. Parents stuck with brands they knew, but were also looking out for gentler formulations or products free from synthetic ingredients. Euromonitor International's Baby and Child-specific Products in ... Read More
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Fragrances in Latvia
... both male and female fragrance sale. Retailers also invested heavily in storytelling and seasonal campaigns, positioning scents as part of wellness, mood and personal identity. Euromonitor International's Fragrances in Latvia report offers a comprehensive guide ... Read More
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Skin Care in Latvia
... a wave of new product launches across both mass and premium segments. There was increased use of targeted treatments like serums, eye creams, and exfoliants, alongside daily moisturisers. Brands supported value sales by using simple ... Read More
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Oral Care in Latvia
... sales, there was also growing interest in products offering additional benefits. For instance, in toothpaste. shoppers showed growing interest in toothpaste with added benefits, such as anti-sensitivity or natural ingredients. Whitening variants with charcoal or ... Read More
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Premium Beauty and Personal Care in Latvia
... making premium feel more justifiable even in a price-sensitive climate. Gift sets, clean beauty ranges, and limited editions kept the offer engaging, while retailers supported premium brands with curated displays and online exclusives. Clinical claims,... ... Read More
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Depilatories in Latvia
... as well as other salon treatments. That said, at-home products still hold relevance for consumers who want a quick fix or are looking for cost-effective solutions, especially in the summer months. Euromonitor International's Depilatories in ... Read More
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Colour Cosmetics in Latvia
... sales, particularly for consumers under 30 years of age. Euromonitor International's Colour Cosmetics in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Beauty and Personal Care in Latvia
... care, hair care and oral care, while also investing in less essential offerings such as colour cosmetics and fragrances. Price sensitivity remained a factor, but there was also a willingness to spend on trusted or ... Read More
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Rx/Reimbursement Adult Incontinence in Latvia
... adult incontinence products, reflecting the importance of these products to many ageing individuals. This trend underscores the pressing need for policymakers and healthcare providers to anticipate and address the evolving needs of the elderly population, ... Read More
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Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
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Retail Adult Incontinence in Latvia
... over remained the main driver. However, sales of adult incontinence products via Rx are almost as large as retail value sales of these products in Latvia. Euromonitor International's Retail Adult Incontinence in Latvia report offers ... Read More
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Tissue and Hygiene in Latvia
... effort to support volume sales in the face of increasing private label competition. The boost to demand provided by COVID-19 is fading, as restrictions are eased and daily routines normalize. However, the heightened awareness of ... Read More
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Nappies/Diapers/Pants in Latvia
... jobs in Western Europe is a key factor in this. Manufacturers leveraged promotional campaigns and deep discounts to limit the decline in demand. As a result, retail volume sales of nappies/diapers/pants declined at a steeper ... Read More
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Menstrual Care in Latvia
... in retail volume sales amid increased public awareness regarding hygiene. An unusually warm summer in 2024, which led local consumers to spend more time outdoors, also added momentum. On the other hand, an ongoing decline ... Read More
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Latvia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Latvia and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Latvia: Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Latvia: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Latvia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Latvia Bath and Shower
... the habit of frequent hand washing. That being said, the ongoing decline in volume sales is due to the normalisation of demand patterns as fears about the pandemic further abated. Indeed, overall bath and shower ... Read More
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Latvia Fragrances
... remained strong in Latvia compared to the Baltic region at large, denting consumer confidence and volume sales of mass fragrances. The war in nearby Ukraine had a lingering impact, with the resultant energy crisis leading ... Read More
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