Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Bath and Shower in Hungary
... nano-free, pH-neutral, paraben-free, paraffin-free, and vegan, gaining popularity. In response, brands actively marketed these claims, resulting in stronger competition among natural and dermocosmetic bath and shower products. Dermo brands such as Bioderma, U... Euromonitor International's ... Read More
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Premium Beauty and Personal Care in Bulgaria
... the premium segment as Generation Z and Millennials are more likely to splurge on premium brands, notably in fragrances and skin care. Premium fragrances was the largest category in 2024, supported by the ongoing popularity ... Read More
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Hair Care in Hungary
... and Syoss Root Retouch rose in popularity, offering convenient at-home solutions for consumers seeking professional results without the salon prices. Temporary colour drops also saw strong demand, with innovations such as Live Temporary Color Drops ... Read More
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Hair Care in Poland
... from a diverse range of products. From essential items like shampoo to high-end salon treatments and luxury options, hair is an important aspect of self-image and personal grooming culture in Poland, which fosters ongoing consumer ... Read More
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Premium Beauty and Personal Care in Poland
... skin and body care as integral to overall wellbeing. Local consumers no longer view beauty routines as merely aesthetic; rather, they perceive them as self-care rituals closely linked to physical and mental health. This is ... Read More
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Bath and Shower in Slovakia
... a mild increase driven by a consumer trend towards eco-friendly products. Slovak consumers demonstrated an increasing interest in products with natural, skin-friendly formulations that typically carry higher price tags. Body wash/shower gel remained the most ... Read More
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Sun Care in Bulgaria
... number of Bulgarian consumers are opting to use sun care products all year round rather than only during the hot months or while sunbathing. Mass sun protection continued to be the largest category in sun ... Read More
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Colour Cosmetics in Bulgaria
... demand for colour cosmetics remains robust, as consumers place a stronger focus on colour cosmetics in line with the fixation on skin care. Considering these price increases, the mass segment outperforms the premium segment across ... Read More
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Bath and Shower in the Netherlands
... and retailers adjusted pricing strategies. At the same time, the skinification trend continued to gain traction, encouraging consumers to invest in products with added skin benefits. This was particularly evident in categories such as shower ... Read More
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Depilatories in Bulgaria
... Increasingly, Bulgarian consumers are opting for laser hair removal and at-home IPL treatments, which is stifling volume sales of hair removers/bleaches. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size and ... Read More
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Hair Care in Spain
... in body consciousness driven by the rise of social media. Indeed, new hair care routines displayed on TikTok and other social media have had a very direct influence on demand in hair care, particularly supporting ... Read More
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Men's Grooming in France
... result of this, there has been a rising number of products developed to focus on beard care. Men’s skin care and hair care have seen good growth as these types of products are now quite ... Read More
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Bath and Shower in Poland
... expectations and fuelling demand for new, often local, players. Products with simple, recognisable ingredient lists, appealing fragrances, and added skin benefits are receiving increased attention, particularly among younger, health-conscious consumers. Euromonitor International's Bath and Shower ... Read More
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Depilatories in Finland
... the largest subcategory in terms of value sales. Value sales of multi-use razors continue to rise, though volume sales growth decline in 2024. Euromonitor International's Depilatories in Finland report offers a comprehensive guide to the ... Read More
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Oral Care in Poland
... regarded as essential to overall wellbeing, marking a shift from hygiene to health. This development aligns with heightened awareness of the systemic health impacts of oral hygiene, including links to cardiovascular and metabolic conditions. The ... Read More
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Men's Grooming in Spain
... driven by households’ efforts to save money by purchasing products that are suitable for all the family, often in economical bulk formats, rather than individual products for each family member. This was a particularly prominent ... Read More
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Mass Beauty and Personal Care in Poland
... also becoming increasingly accessible, both through brick-and-mortar outlets and online platforms. This enables younger customers to experiment with mass products while investing and risking little. Everyday essentials like skin care and deodorants are deeply embedded ... Read More
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Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
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Mass Beauty and Personal Care in Bulgaria
... inflationary pressures in the country. Nonetheless, retail value growth slowed in the mass segment compared to 2023, as prices fell slightly. Consumers chose to make cutbacks and trade-offs in some areas of beauty and personal ... Read More
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Colour Cosmetics in Finland
... indicating that Finnish consumers have become willing to start spending more on colour cosmetics. Euromonitor International's Colour Cosmetics in Finland report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Oral Care in France
... fresheners. Despite subsiding inflation, prices have not really fallen, and so consumers have restricted purchases. Electric and battery toothbrushes continued to see strong value growth due to their high prices, but volumes remain stubbornly negative, ... Read More
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Colour Cosmetics in Slovakia
... helped soften the impact of unit price increases, thereby supporting positive volume sales. Euromonitor International's Colour Cosmetics in Slovakia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Hair Care in Slovakia
... offered online, while a premiumisation trend in mass hair care has made higher quality products more accessible at reduced prices. This dynamic has introduced significant competition to salon professional hair care. Euromonitor International's Hair Care ... Read More
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Depilatories in Slovakia
... sensitivity prompts many to opt for cheaper options, even if it means trading down in quality. The overall depilatories category faces challenges from home IPL systems as well as semi-permanent and permanent hair removal services ... Read More
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Baby and Child-Specific Products in Finland
... the greatest proportion of sales, with these products considered necessary by parents thanks to the high level of convenience they offer. The use of baby wipes continues to be widespread in Finland and many families ... Read More
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