Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Baby and Child-Specific Products in the United Kingdom
... alongside premiumisation and innovation, have recently been crucial to the category’s growth as consumer demand continues to dwindle as a result of falling birth rates, which naturally impact the performance of baby and child-specific products ... Read More
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Colour Cosmetics in the United Kingdom
... economic and political climate. During the final year of the review period, category growth was driven by numerous successful launches from major brands across product categories. Consumers are increasingly experimenting with new and trending products, ... Read More
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Fragrances in the United Kingdom
... their mood during challenging times. This change, along with the post-pandemic surge in social activities, drove strong demand for fragrances. In addition, high inflation in 2022 and 2023 further boosted overall value sales. In 2024, ... Read More
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Mass Beauty and Personal Care in the United Kingdom
... the inflationary peak of 2022–2023. Consumers displayed a sustained shift towards value-driven purchasing decisions. As inflation eased and economic conditions began to stabilise, many consumers in the UK retained budget-conscious mindsets. Euromonitor International's Mass Beauty ... Read More
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Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online Stores, and Others), and By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
... ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations. Antibacterial agents such as phenols, tannic acid, thymol, salol, ... Read More
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Fragrances in Portugal
... growing appetite for accessible and affordable options. In addition, the premium segment also expanded significantly, with niche luxury fragrances capturing greater attention and share. This dual dynamic underscores a broader trend of polarisation in consu... ... Read More
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Sun Care in Portugal
... and the success of targeted digital marketing strategies. However, despite these positive indicators, growth remained flat compared to 2023. This was largely due to a challenging first half of the year, marked by poor weather ... Read More
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Deodorants in Portugal
... efficacy with a fragrant scent. Euromonitor International's Deodorants in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Oral Care in Portugal
... new technologies and more effective formulations to meet evolving consumer needs. As consumers place greater emphasis on both health and sustainability, oral care has seen a shift towards eco-friendly packaging and products with cleaner ingredients, ... Read More
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Premium Beauty and Personal Care in Portugal
... that prioritises quality, performance, and exclusivity. The rise of premium beauty products has been steadily increasing over the review period, thriving even amid economic challenges. Brands that successfully combine innovation, luxury, and sustain... Euromonitor International's ... Read More
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Men's Grooming in Portugal
... more men embrace facial hair, traditional shaving routines are being replaced by beard maintenance and styling solutions. Euromonitor International's Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the ... Read More
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Hair Care in Portugal
... designed to repair and enhance hair shine. The range features a key innovation, fermented pink camellia oil, developed through a patented process that boosts nourishment and improves texture. All products in the range are vegan, ... Read More
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Beauty and Personal Care in Portugal
... higher share of their disposable income to these categories. There was a rising trend of consumers using multiple products to enhance their skin, hair or beauty routines, supported by a wider range of available options, ... Read More
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Baby and Child-Specific Products in Portugal
... needs of their infants. Issues such as rashes, respiratory difficulties, allergies, and birth complications have led to a greater emphasis on choosing products that are gentle, safe, and specifically formulated for babies sensitive skin and ... Read More
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Skin Care in Portugal
... of ageing or address issues like sun exposure, is shifting consumer behaviour and redefining market dynamics. With the rise of new social media platforms, younger consumers are increasingly discovering cosmetics brands and products through influencers, ... Read More
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Depilatories in Portugal
... to diminish. Portugal's mild climate and increasingly frequent periods of good weather contribute to more consistent hair removal throughout the year. In addition, another factor driving this change is the rising popularity of long-term hair ... Read More
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Mass Beauty and Personal Care in Portugal
... role. A major contributor to this shift was the continued expansion of Mercadona, the grocery retailer, which has solidified its position as a key player in the Portuguese market. The growing availability of high-quality private ... Read More
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Bath and Shower in Portugal
... focused on offering enhanced hydration and longer-lasting effects, often paired with sustainable packaging and biodegradable formulations. At the same time, family-sized formats showed a strong performance, as consumers increasingly sought the best value for money. ... Read More
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Colour Cosmetics in Portugal
... which is encouraging experimentation and sales. This trend is reinforced by a growing variety of offerings across different price points and skin tones, making colour cosmetics more inclusive and dynamic. Social media remained a powerful ... Read More
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Cosmetics Products Market in France 2025-2029
... the cosmetics products market in france provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Hair Care in Latvia
... showed more interest in scalp health, frizz control and moisture-boosting treatments. Promotional activity remained strong across grocery, pharmacy and online helping to support regular replenishment and encourage trials of new variants or formats. Euromonitor International's ... Read More
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Bath and Shower in Latvia
... were frequent, especially for family-size formats or multipacks, and grocery retailers regularly included these items in weekly promotional leaflets to drive volume. Euromonitor International's Bath and Shower in Latvia report offers a comprehensive guide to ... Read More
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Sun Care in Estonia
... to the growing links between sun exposure, ageing, and skin sensitivity. Warmer summers, rising skin cancer awareness, and more dermocosmetic launches helped drive modest value gains despite the flat performance in volume terms. Euromonitor International's ... Read More
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Sun Care in Latvia
... dangers of UV exposure and this also supported growth and is seeing more consumers wearing sun protection all year round. As such, consumers, and in particular women, are increasingly looking for lightweight, fast-absorbing sun protection ... Read More
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Bath and Shower in Estonia
... and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene and skin comfort nudged some toward more moisturising and sensitive-skin options, particularly in liquid soaps. Pricing also played a role in lifting ... Read More
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