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Personal Care Appliances in Norway

Publisher Euromonitor International
Published Feb 18, 2026
Length 27 Pages
SKU # EP20911549

Description

Personal care appliances in Norway experienced growth in value and volume terms in 2025, although this was primarily driven by oral care appliances. The integration of smart technologies and innovation in products such as the Philips Sonicare 9000 Diamond Clean and Oral-B IO2 toothbrush has enhanced product efficacy and strengthened perceived value among consumers. With an increase in median disposable income per household and a high urban population, the market conditions were favourable for pr...

Euromonitor International's Personal Care Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Personal Care Appliances in Norway
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for oral care appliances fuels category growth in 2025
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Smart technologies drive growth in oral care appliances
Oral care appliances drive sales
Technological innovation shapes consumer behaviour and market trends
WHAT’S NEXT?
Consumers drive demand for multi-functional and sustainable products
Oral care appliances to remain largest category
Sustainability and design to shape future product development
COMPETITIVE LANDSCAPE
Established brands dominate with strong consumer loyalty
No significant mergers or acquisitions expected to impact the market
CHANNELS
E-commerce dominates sales by offering convenience and personalisation
No new retail brands or concepts emerge in 2026
Omnichannel strategies growing in importance
PRODUCTS
Dyson and Oral-B drive innovation with advanced features
CHART 3 Dyson Launches Dyson Airwrap CO-ANDA 2X
CHART 4 Procter & Gamble Launches Oral-B iO2 with AI and Smart Features
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
CHART 8 Miele Updates its Miele G 5000 Series of Dishwashers
CHART 9 Samsung Expands its “Screens Everywhere” Concept in Home Laundry Appliances
CHART 10 Electrolux Launches the Electrolux Ultimate 80 Wet and Dry Stick Vacuum Cleaner
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Norway 2025
CHART 13 Key Insights on Consumers in Norway 2025
CHART 14 Consumer Landscape in Norway 2025
CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
Challenging economic environment continues to put pressure on sales in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
WHAT’S NEXT?
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
COMPETITIVE LANDSCAPE
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Sustainability drives innovation in appliance design
Smart and AI-powered technology enhances appliance functionality
Multi-functionality and compact design drive consumer preference
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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