Category: Cosmetics & Personal Care
Belgium Cosmetics & Personal Care
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Mass Beauty and Personal Care in Belgium
... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More
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Oral Care in Belgium
... demand also played a role, as consumers’ interest in a broader and more complete oral care routine resulted in solid growth for categories such as mouthwashes. Euromonitor International's Oral Care in Belgium report offers a ... Read More
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Men's Grooming in Belgium
... men’s skin care and hair care, provided a boost to sales. On the other hand, men’s shaving was characterised by a high level of maturity, and registered a negative performance in the final year of ... Read More
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Fragrances in Belgium
... consumers perceived fragrances to be a non-essential product and either traded down by opting for mass fragrances instead of premium ones or switched to deodorants instead of fragrances. The strong current value growth seen in ... Read More
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Beauty and Personal Care in Belgium
... personal care registered a flatter performance in the final year of the review period. The main reason behind this performance was the stabilisation of prices, which led to a less negative performance in volume sales ... Read More
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Baby and Child-Specific Products in Belgium
... became more selective. Indeed, while parents did not roll back on the quality of the products they purchased for their children, they became more attentive to promotional activity and bought less frequently or opted, especially ... Read More
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Bath and Shower in Belgium
... same time, liquid soap saw a fall in sales driven by rising awareness of sustainability and the issue of plastic waste, as well as the ongoing slide from the peak of sales seen during the ... Read More
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Deodorants in Belgium
... to deodorants. This was especially true in 2023, but also applied to 2024. Amongst the key factors for consumers when selecting a deodorant were the product’s duration and effectiveness: Indeed, many brands in Belgium improved ... Read More
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Colour Cosmetics in Belgium
... in the final year of the review period. At the same time, in the context of high prices and pressure on purchasing power, consumers shifted significantly towards mass colour cosmetics. Euromonitor International's Colour Cosmetics in ... Read More
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Depilatories in Belgium
... promotional activity, especially in women’s razors and blades, boosted demand amongst budget conscious consumers. On the other side, in the higher-end segment, the “home spa” trend remained relevant and pushed demand for hair removers/bleaches. Women’s ... Read More
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Sun Care in Belgium
... main factors. Firstly, prices stabilised, resulting in a slightly better performance in volume terms, but in a slower rate of value growth. Secondly, bad weather conditions in 2024 had a negative effect on demand for ... Read More
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Skin Care in Belgium
... of mass skin care, which constitutes the majority of skin care value sales. In contrast, sales of premium dermocosmetics were quite dynamic in 2024, driven by consumers’ growing awareness of products featuring specific and scientifically ... Read More
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Hair Care in Belgium
... always seeking the best deals, both offline and online. They were also quite attentive to and aware of sustainability, in terms of packaging, and of health benefits, in terms of ingredients. The positive performance of ... Read More
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Premium Beauty and Personal Care in Belgium
... and personal care products slightly outperformed mass options, primarily due to rising consumer awareness of the purported health and wellness benefits of dermocosmetics, and to the increasing availability of brands such as Avène, Vichy, and ... Read More
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Away-From-Home Tissue and Hygiene in Belgium
... following COVID-19 continued to be slow, while businesses needed fewer AFH tissue products as homeworking continued to rise. With more employees working from home several days a week, the need for tissue products in office ... Read More
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Rx/Reimbursement Adult Incontinence in Belgium
... reimbursement for adult incontinence was exacerbated by high inflation and financial instability affecting some Belgians. As a result, both value and volume sales of RX and reimbursement adult incontinence products saw significant growth in 20... ... Read More
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Wipes in Belgium
... primarily due to economic pressures that led consumers to deprioritise non-essential items. However, value growth remained positive, largely due to higher prices, which were driven by the shift towards eco-friendly, biodegradable products. In fact, many ... Read More
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Menstrual Care in Belgium
... in a smaller pool of menstruating women. This structural change has compounded ongoing issues within the category, leading to weaker demand across most segments. Euromonitor International's Menstrual Care in Belgium report offers a comprehensive guide ... Read More
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Retail Adult Incontinence in Belgium
... accessibility, particularly in mainstream retail channels. Despite heavy promotional activity, the segment's retail value sales increased due to the rising adoption of branded adult incontinence protection and the expansion of private label offerings. Euromonitor International's ... Read More
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Nappies/Diapers/Pants in Belgium
... by lower inflation and aggressive promotional activities from brands. Additionally, dynamic subcategories, such as disposable pants and nappies/diapers designed for nighttime use, have helped to mitigate the overall value decline. Brands are actively targeting old... ... Read More
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Tissue and Hygiene in Belgium
... of economic pressures, demographic shifts, and evolving consumer preferences. Ongoing economic challenges, including inflation, led to more cautious consumer spending. This particularly affected non-essential categories including paper to... Euromonitor International's Tissue and Hygiene in Belgium ... Read More
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Belgium: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Belgium and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Belgium: Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Belgium: Oral Care Products Market and the Impact of COVID-19 in the Medium Term
... market development in the medium term. The report provides a strategic analysis of the oral care products market in Belgium and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Belgium: Lip Makeup Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the lip makeup market in Belgium and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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