Category: Deodorant
Europe Deodorant
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Deodorants in Bulgaria
... climate change has boosted demand for deodorants. The most popular deodorant formats are roll-ons, sticks and sprays, all enjoying lower price increases in 2024. Deodorant creams and pumps witnessed the slowest growth in value terms ... Read More
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Deodorants in the Netherlands
... continued to see stable demand, but growth is increasingly being driven by pricing dynamics and premiumisation rather than expanding usage occasions. Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and ... Read More
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Deodorants in Slovakia
... expanding availability of small, convenient formats. At the same time, deodorant roll-ons and deodorant sticks experienced slight increases in both retail volume and value, their performance mainly supported by new product entries. Euromonitor International's Deodorants ... Read More
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Deodorants in France
... promotions of branded products at supermarkets and hypermarkets. This resulted in stockpiling at the beginning of the year, followed by reduced purchasing later. Euromonitor International's Deodorants in France report offers a comprehensive guide to the ... Read More
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Deodorants in Finland
... deodorant body sprays in men’s deodorants. Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Deodorants in Spain
... from Unilever. Strong promotional campaigns during the year played a significant role in dampening value growth, as budget conscious consumers looked for the most competitive pricing. Deodorants is a category in which consumers have been ... Read More
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Deodorants in Poland
... hygiene, a greater focus on body care routines, and broad product availability across various retail formats. Polish consumers are particularly attracted to new product types and more personalised scent options, with many exploring alternatives beyond ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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Deodorants in Hungary
... driven by convenience, cleaner formulations free from aerosol propellants, and a growing consumer preference for sustainable alternatives. This trend is expected to continue in the coming years, as eco-conscious shoppers increasingly sought products with minimal ... Read More
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Deodorants in the Czech Republic
... a category in which consumers are price sensitive and often seek discount-based promotions through which to make their purchases. Deodorant sticks was the best-performing category in 2024, with volume also seeing small positive growth. The ... Read More
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2025 Europe Aerosol Deodorant Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Chemicals industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on equipment or material ... Read More
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2025 Germany Aerosol Deodorant Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Chemicals industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on equipment or material ... Read More
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2025 United Kingdom Aerosol Deodorant Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... the Chemicals industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on equipment or ... Read More
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Austria Deodorants
... steady as consumers consider deodorants to be an essential part of their daily routine. With the end of the pandemic and the removal of restrictions, consumers attended more social events and returned to work in ... Read More
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Germany Deodorants
... base. This is being driven by consumers’ return to active, out-of-home, social activities, where they come into close contact with other people. Added to which, the hot weather is also contributing to demand, as deodorant ... Read More
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Italy Deodorants
... as it achieved positive growth in volume terms as well. While volume sales saw slower growth than in 2022, deodorants still recorded growth as consumers considered these products to be an essential item in their ... Read More
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France Deodorants
... did not quite reach this target in volume terms). The warm summer of 2023 in the country, and the increased number of social interactions contributed significantly to growth. Almost all categories surpassed their pre-COVID-19 performances ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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United Kingdom Deodorants
... UK participants indicated that hygiene and cleanliness were associated with their concept of beauty. This percentage rises for younger generations, with 41.4% of millennials and 42% of Generation Z choosing this answer. Consequently, the local ... Read More
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Poland Deodorants
... value growth except for deodorant wipes, which maintained its declining trend in volume terms. Growth was largely attributed to the full return of social, professional, and sports activities. With rising prices also playing a role ... Read More
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North Macedonia Deodorants
... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More
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Slovenia Deodorants
... COVID-19 pandemic, which took away some of their most important years of late adolescence. Many companies began to demand workforces should return to the offices, moving away from remote work. The category also profited from ... Read More
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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