Category: Fragrances
Europe Fragrances
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Fragrances in Estonia
... showed a greater willingness to spend on well-known scent profiles and recognisable brands, while limited editions and seasonal gift sets further lifted value sales. The rise of niche fragrances discovered online also played a supporting ... Read More
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Fragrances in Latvia
... both male and female fragrance sale. Retailers also invested heavily in storytelling and seasonal campaigns, positioning scents as part of wellness, mood and personal identity. Euromonitor International's Fragrances in Latvia report offers a comprehensive guide ... Read More
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Fragrances in Norway
... behaviour. While a temporary correction had been anticipated following the return of travel retail, domestic fragrance consumption remained high. This resilience reflects deeper changes, particularly among younger consumers, who increasingly view fragrances as... Euromonitor International's ... Read More
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Fragrances in Lithuania
... attending parties or other special events. They remained keen to purchase fragrances in the post-COVID-19 period as they continued to more fully resume these out-of-home activities. For similar reasons, gifting also continued to stimulate purchases ... Read More
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Fragrances in Ukraine
... life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek psychological ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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Mass Beauty and Personal Care in Switzerland
... mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points. Euromonitor International's Mass ... Read More
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Mass Beauty and Personal Care in Greece
... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More
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Mass Beauty and Personal Care in Serbia
... of mass beauty and personal care. Offerings are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current ... Read More
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Fragrances in Slovenia
... often switching from fragrances to deodorants or cutting back on non-essential purchases. Premium men's and women's fragrances were particularly affected, with some consumers opting instead for more affordable premium unisex or mass brands. Despite these... ... Read More
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Fragrances in North Macedonia
... increasingly gravitated towards subtle, natural, and aromatic scents, with growing interest in fragrances that evoke nature, cleanliness, and overall well-being. Aromatic herbs such as thyme, basil, and sage became particularly popular, while w... Euromonitor International's ... Read More
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Fragrances in Switzerland
... with Swiss consumers looking for quality, personalised and/or unique scents, which carried higher price points. Moreover, the category experienced unit price increases due to rises in the costs of raw materials, packaging and production and ... Read More
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Fragrances in Serbia
... their pockets to spend on fragrances. Mass fragrances continued to account for most values sales and within this space, there is growing demand for dupes, that is fragrances that mimic the scent of premium fragrances, ... Read More
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Fragrances in Greece
... more affluent consumers and a strong boost from inbound tourism. Additionally, cost-sensitive consumers increasingly turned to retail e-commerce platforms, where competitive pricing, discounts, and broader assortments made online purchasing of premium fragr... Euromonitor International's Fragrances ... Read More
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Fragrances in Ireland
... and luxury fragrances. Premium unisex and niche scents continue to gain momentum, while seasonal promotions and new launches help to drive footfall in beauty specialists. The growing role of fragrance in daily self-care also contributes ... Read More
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Fragrances in Italy
... personal care in Italy and has become the new indicator of consumers' economic resilience. This phenomenon, previously known as the lipstick index, reflects the tendency of consumers to invest in fragrances as a form of ... Read More
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Mass Beauty and Personal Care in Italy
... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More
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Beauty and Personal Care in Serbia
... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Mass Beauty and Personal Care in Denmark
... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More
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Mass Beauty and Personal Care in Croatia
... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More
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Mass Beauty and Personal Care in Belgium
... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More
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Fragrances in Croatia
... disposable incomes following a period of inflationary pressures, consumers continue to invest in fragrances thanks to such products being able to offer a feel-good factor connected to wellbeing trends. Euromonitor International's Fragrances in Croatia report ... Read More
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Fragrances in Belgium
... consumers perceived fragrances to be a non-essential product and either traded down by opting for mass fragrances instead of premium ones or switched to deodorants instead of fragrances. The strong current value growth seen in ... Read More
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