Category: Fragrances
Europe Fragrances
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Fragrances in Sweden
... The category has expanded rapidly over the last few years of the review period reflecting a structural shift in consumer behaviour, with fragrances increasingly viewed as a daily-use item, an affordable luxury, and a way ... Read More
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Fragrances in the United Kingdom
... their mood during challenging times. This change, along with the post-pandemic surge in social activities, drove strong demand for fragrances. In addition, high inflation in 2022 and 2023 further boosted overall value sales. In 2024, ... Read More
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Fragrances in Portugal
... growing appetite for accessible and affordable options. In addition, the premium segment also expanded significantly, with niche luxury fragrances capturing greater attention and share. This dual dynamic underscores a broader trend of polarisation in consu... ... Read More
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Mass Beauty and Personal Care in Portugal
... role. A major contributor to this shift was the continued expansion of Mercadona, the grocery retailer, which has solidified its position as a key player in the Portuguese market. The growing availability of high-quality private ... Read More
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Fragrances in Estonia
... showed a greater willingness to spend on well-known scent profiles and recognisable brands, while limited editions and seasonal gift sets further lifted value sales. The rise of niche fragrances discovered online also played a supporting ... Read More
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Fragrances in Latvia
... both male and female fragrance sale. Retailers also invested heavily in storytelling and seasonal campaigns, positioning scents as part of wellness, mood and personal identity. Euromonitor International's Fragrances in Latvia report offers a comprehensive guide ... Read More
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The United Kingdom (UK) Female Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Female Fragrances market in United Kingdom. Female Fragrances - all mass and prestige fragrances marketed exclusively at women which are neither antiperspirants nor deodorants. Examples of mass female fragrances include Coty L'Aimant Parfum de Toilette ... Read More
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The United Kingdom (UK) Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances market in United Kingdom. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. ... Read More
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France Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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France Female Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Female Fragrances - all mass and prestige fragrances marketed exclusively at women which are neither antiperspirants nor deodorants. Examples of mass female fragrances include Coty L'Aimant Parfum de Toilette Spray. Prestige fragrances carry the name ... Read More
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Germany Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include Designer Imposters U ... Read More
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France Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include Designer Imposters U ... Read More
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Italy Female Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Female Fragrances - all mass and prestige fragrances marketed exclusively at women which are neither antiperspirants nor deodorants. Examples of mass female fragrances include Coty L'Aimant Parfum de Toilette Spray. Prestige fragrances carry the name ... Read More
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Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Spain Female Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Female Fragrances - all mass and prestige fragrances marketed exclusively at women which are neither antiperspirants nor deodorants. Examples of mass female fragrances include Coty L'Aimant Parfum de Toilette Spray. Prestige fragrances carry the name ... Read More
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Spain Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include Designer Imposters U ... Read More
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Spain Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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The United Kingdom (UK) Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances market in United Kingdom. Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of ... Read More
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Germany Female Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Female Fragrances - all mass and prestige fragrances marketed exclusively at women which are neither antiperspirants nor deodorants. Examples of mass female fragrances include Coty L'Aimant Parfum de Toilette Spray. Prestige fragrances carry the name ... Read More
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Germany Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Italy Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include Designer Imposters U ... Read More
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Fragrances in Norway
... behaviour. While a temporary correction had been anticipated following the return of travel retail, domestic fragrance consumption remained high. This resilience reflects deeper changes, particularly among younger consumers, who increasingly view fragrances as... Euromonitor International's ... Read More
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Fragrances in Lithuania
... attending parties or other special events. They remained keen to purchase fragrances in the post-COVID-19 period as they continued to more fully resume these out-of-home activities. For similar reasons, gifting also continued to stimulate purchases ... Read More
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Fragrances in Ukraine
... life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek psychological ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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