Category: Men's HBC
Europe Men's HBC
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Men's Grooming in Sweden
... growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature ... Read More
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Men's Grooming in the United Kingdom
... tempered hike in unit prices. However, consumer demand for male-specific beauty and personal care products remained strong, leading to an uptick in volume terms in 2024. The sustained interest in men’s grooming has been largely ... Read More
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Men's Grooming in Portugal
... more men embrace facial hair, traditional shaving routines are being replaced by beard maintenance and styling solutions. Euromonitor International's Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the ... Read More
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Men's Grooming in Latvia
... as part of broader self-care, and that was reflected in subtle changes in messaging, with less about shaving and more about daily confidence and upkeep. Euromonitor International's Men's Grooming in Latvia report offers a comprehensive ... Read More
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Men's Grooming in Estonia
... staples, like shaving products and face washes. Younger men are beginning to pay more attention to skin care and fragrances, moving beyond just functionality and signalling a gradual shift in grooming habits. Euromonitor International's Men's ... Read More
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The United Kingdom (UK) Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances market in United Kingdom. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. ... Read More
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France Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Spain Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Germany Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Men's Grooming in Lithuania
... with a preference for strong scents, large packaging and a single format. Men's fragrances was the largest category in retail value sales terms at the end of the review period, with a preference for premium ... Read More
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Men's Grooming in Norway
... outside of shaving and fragrances. Many Norwegian men continue to favour general-purpose or unisex alternatives, especially for everyday categories such as hair care, deodorants, and bath and shower. Products intended specifically for men are often ... Read More
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Men's Grooming in Ukraine
... stronger in regions with a higher concentration of military personnel. Euromonitor International's Men's Grooming in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Men's Grooming in Switzerland
... beauty and personal care categories, such as price increases resulting from the rising costs of raw materials, packaging, energy, production and logistics. Euromonitor International's Men's Grooming in Switzerland report offers a comprehensive guide to the ... Read More
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Men's Grooming in Ireland
... care, beard care, and premium fragrances, with many men trading up to products offering added skin benefits or modern packaging. The continued blurring of gendered marketing also allowed brands to expand their appeal across a ... Read More
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Men's Grooming in Greece
... and personal care. However, the momentum that had previously been driven by targeted innovation and marketing of men-specific toiletries appeared to decline during 2024. As such, growth was largely underpinned by broader dynamics within beauty ... Read More
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Men's Grooming in Romania
... New product launches in both the premium and mass segments have attracted new consumers. Men’s grooming is still very much developing in Romania, as traditionally men use only essential personal care products. Younger generations, like ... Read More
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Men's Grooming in Serbia
... like Instagram and TikTok, along with celebrity endorsements, have also inspired men to invest more in grooming products. As a result, companies are launching more products tailored to men's specific needs, such as beard care, ... Read More
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Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
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Men's Grooming in Italy
... routines in Italy. However, there have been changes in the perception of male personal care with an increase in the social acceptance of more complex grooming routines. This has led to an increase in the ... Read More
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Men's Grooming in Slovenia
... 30s and 40s to grow beards, which negatively impacted the largest category: men’s shaving. Many consumers in this age group rely on electric beard trimmers to maintain a neat, well-groomed appearance. Advancements in shaving technology ... Read More
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Men's Grooming in Croatia
... saw the strongest performance in 2024, while men’s skin care also enjoyed a positive performance. Premium men's bath and shower is another well-performing category, in line with premiumisation trends and the demand for pleasant scents. ... Read More
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Men's Grooming in Bosnia and Herzegovina
... and blades, was the largest men’s grooming segment, as they are used daily. In addition, men are increasingly investing more in products such as oils, balms and conditioners to keep their facial hair healthy and ... Read More
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Men's Grooming in Belgium
... men’s skin care and hair care, provided a boost to sales. On the other hand, men’s shaving was characterised by a high level of maturity, and registered a negative performance in the final year of ... Read More
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Men's Grooming in Denmark
... continued to expand in 2024. It is becoming increasingly common, especially among younger Danish men, to own several premium fragrances for different occasions, which supports ongoing expansion. Premium men’s deodorants recorded the highest growth in ... Read More
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