Category: Cosmetics & Personal Care
Ireland Cosmetics & Personal Care
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Baby and Child-Specific Products in Ireland
... stable, Irish parents show a clear preference for trusted, no-fuss products from well-known brands. Growth was modest in 2024, as many households were still cautious with spending and prioritised core items like baby wipes, mild ... Read More
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Men's Grooming in Ireland
... care, beard care, and premium fragrances, with many men trading up to products offering added skin benefits or modern packaging. The continued blurring of gendered marketing also allowed brands to expand their appeal across a ... Read More
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Deodorants in Ireland
... demand for alcohol-free, aluminium-free and sensitive-skin formulations. Brands are responding with innovations in long-lasting protection, skin barrier support and natural fragrance blends, helping to lift value sales even in as deodorants is largely mature a... ... Read More
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Sun Care in Ireland
... seek lightweight, skin-caring formulas with added benefits such as hydration, anti-ageing, and antioxidant protection. Premium and dermatologically tested products are gaining popularity, while education around daily SPF use - not just during summer – helps ... Read More
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Beauty and Personal Care in Ireland
... Procter & Gamble saw solid gains, especially in anti-ageing offerings and skin care more broadly. There was a reduction in overall inflation, with the beauty and personal care industry facing increased consumer spending on beauty ... Read More
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Skin Care in Ireland
... in 2024 returned to premium and specialised products - particularly in anti-ageing and hydration-focused segments. Skin care also benefits from high engagement on social media platforms, where influencers and dermatologists help educate consumers on routi... ... Read More
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Oral Care in Ireland
... keen to prioritise health, with many also trading up to specialist or multi-benefit toothpastes and brushes. Premiumisation within everyday routines - such as upgrading to electric brushes or using mouthwashes with added benefits - support ... Read More
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Colour Cosmetics in Ireland
... and lip colour, as consumers seek polished looks for work, socialising and content creation. Growth continues to be fuelled by accessible, trend-led brands offering bold pigments and skin-enhancing finishes that appeal to younger shoppers and ... Read More
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Premium Beauty and Personal Care in Ireland
... over quantity - particularly in skin care, fragrances, and dermocosmetics. Demand was fuelled by clinical-style brands and premium launches from the likes of Charlotte Tilbury and Clarins, while department stores and online platforms supported growth ... Read More
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Bath and Shower in Ireland
... most shoppers maintaining simple routines rather than expanding their product use. While volume sales struggled, with some declines seen in the category, value growth was supported by small trade-ups to products with added skin benefits, ... Read More
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Hair Care in Ireland
... with active ingredients like keratin, biotin and peptides. Items such as salon professional products and intensive masks saw strong uptake, driven by interest in home treatments and post-colour care. Frequent innovation and ingredient-led marketing also ... Read More
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Fragrances in Ireland
... and luxury fragrances. Premium unisex and niche scents continue to gain momentum, while seasonal promotions and new launches help to drive footfall in beauty specialists. The growing role of fragrance in daily self-care also contributes ... Read More
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Depilatories in Ireland
... razors, creams and bleaches, with shoppers balancing between premium and affordable solutions. Seasonal demand around summer and holidays continues to support overall performance, alongside product improvements in gentleness and moisturising... Euromonitor International's Depilatories in Ireland ... Read More
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Tissue and Hygiene in Ireland
... living pressures, consumers in Ireland increasingly prioritised value, leading to significant shifts in purchasing habits. Multipack purchases became more common, especially in the categories of wipes and toilet paper. This trend was driven by the ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
... sectors have bounced back, which has underpinned demand for napkins, hand towels, and toilet paper in places like hotels and offices. Additionally, with consumers more aware of hygiene, the use of AFH tissue products increased, ... Read More
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Retail Adult Incontinence in Ireland
... rising and retailers like Boots and Tesco Ireland are expanding their ranges. Discreet marketing by brands like Tena Lady and Always Discreet, alongside Ireland’s Health Service Executive (HSE) awareness programs, is helping to reduce stigma ... Read More
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Menstrual Care in Ireland
... with smart period solutions like MAS Holdings’ period pain underwear gaining consumer interest. The Health Innovation Hub Ireland's Femtech initiative supports new products for menstrual health. Women in Ireland are more aware of hormonal health, ... Read More
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Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
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Nappies/Diapers/Pants in Ireland
... bulk buys or cheaper private label. Retailers reacted with more private label options and promotional offers to attract budget-conscious shoppers, enhancing their product ranges to meet diverse consumer needs. Euromonitor International's Nappies/Diapers/Pants in Ireland report ... Read More
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Ireland: Eye Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the eye care products market in Ireland and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Ireland: Luxury Lips Cosmetics Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the luxury lips cosmetics market in Ireland and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Ireland: Cosmetics Industry - Analysis, Size, Trends, Consumption, and Forecast
... development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the Irish cosmetics ... Read More
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Ireland: Luxury Cosmetics Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Ireland: Luxury Fashion and Eyewear Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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