Category: Cosmetics & Personal Care
Lithuania Cosmetics & Personal Care
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Bath and Shower in Lithuania
... a saturated category, hampered by limited population and household number increases and little potential for organic growth. Despite low inflation, especially compared with 2022 and 2023, demand stagnated. Euromonitor International's Bath and Shower in Lithuania ... Read More
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Hair Care in Lithuania
... with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value ... Read More
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Deodorants in Lithuania
... solvers like pharma or dermocosmetics brands is more or less exhausted, but helps to keep sales moving forwards in value terms at the end of the review period. Constant prices promotions are used to spur ... Read More
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Skin Care in Lithuania
... with 2023, both mass and premium products remained popular at the end of the review period. Euromonitor International's Skin Care in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Mass Beauty and Personal Care in Lithuania
... mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass beauty and personal care was also the dominant presence in categories where consumers do not see the point in ... Read More
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Baby and Child-Specific Products in Lithuania
... inflation stabilised. The demand for baby and child-specific products was dampened by steadily decreasing birth rates. In retail current value terms, sales rose at a good rate, albeit slower in 2022 and 2023, and only ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Colour Cosmetics in Lithuania
... heavy applications of products. In general, younger generations are more likely to look for non-mainstream brands as they pursue better value for money and affordability. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive ... Read More
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Men's Grooming in Lithuania
... with a preference for strong scents, large packaging and a single format. Men's fragrances was the largest category in retail value sales terms at the end of the review period, with a preference for premium ... Read More
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Fragrances in Lithuania
... attending parties or other special events. They remained keen to purchase fragrances in the post-COVID-19 period as they continued to more fully resume these out-of-home activities. For similar reasons, gifting also continued to stimulate purchases ... Read More
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Premium Beauty and Personal Care in Lithuania
... 2023, albeit when high inflation skewed increments. In general, the review period was a very positive time for premium beauty and personal care in Lithuania, when a solid base for premium products was laid. Fragrances ... Read More
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Oral Care in Lithuania
... and new purchases often rely on replacements and heavy price promotions. Euromonitor International's Oral Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Sun Care in Lithuania
... are highly dependent on the weather, with the bulk of consumers using sun protection on hot days, rather than as a daily product option. In 2024, the Lithuanian summer was hot and started early, in ... Read More
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Beauty and Personal Care in Lithuania
... 2022-2023 were left behind and industry players and consumers could better plan their activities and purchases. Euromonitor International's Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Tissue and Hygiene in Lithuania
... to a growing number of immigrants in the country. The war in Ukraine has led to an influx of migrants from Ukraine and Belarus, among other countries. Promotional efforts are key in tissue and hygiene, ... Read More
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Nappies/Diapers/Pants in Lithuania
... is the largest category which continues to take share from traditional nappies/diapers. With convenience a key priority for parents, there is a growing preference for disposable pants offering a more practical option when at home ... Read More
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Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
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Rx/Reimbursement Adult Incontinence in Lithuania
... allowance of adult incontinence products provided under prescription. With consumers able to access more products under prescription, retail sales plummeted in 2023, with the government effectively subsidising more sales via Rx. Euromonitor International's Rx/Reimbursement adult ... Read More
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Retail Adult Incontinence in Lithuania
... sales in Lithuania, which receives state support. Nonetheless, the year 2024 posted good results in comparison to the collapse in 2023 when retail sales lost significant volumes due to the expansion of Rx supply. Volume ... Read More
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Away-From-Home Tissue and Hygiene in Lithuania
... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More
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Menstrual Care in Lithuania
... and active lifestyles. Higher absorption products, such as Carefree Plus from Johnson & Johnson UAB, have quickly gained appeal, especially among older age groups seeking a more effective product. Such products sometimes compete with light ... Read More
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Lithuania: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Lithuania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Lithuania: Eye Makeup Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the eye makeup market in Lithuania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Lithuania: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Lithuania and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Lithuania Colour Cosmetics
... sales driven by a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and social events. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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