Category: Soap & Bath Products
Europe Soap & Bath Products
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Bath and Shower in Sweden
... in part to the premiumisation trend. For example, liquid soap and body wash/shower gel are becoming more sensorial and design-oriented, particularly in the premium segment. Private label lines like Neutral, Änglamark, and Urtekram are also ... Read More
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Beauty and Personal Care in the United Kingdom
... attributed to the softening of inflationary pressure resulting in weaker price hikes, which had been a key contributor to category growth in recent years. Despite inflationary pressure weakening, most UK consumers remained cost-sensitive in 2024, ... Read More
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Bath and Shower in the United Kingdom
... it saw sales rise in current value terms, the category experienced stagnation at constant 2024 prices and in volume terms during the year as it suffered from maturity and budget-conscious consumers’ efforts to cut back ... Read More
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Bath and Shower in Portugal
... focused on offering enhanced hydration and longer-lasting effects, often paired with sustainable packaging and biodegradable formulations. At the same time, family-sized formats showed a strong performance, as consumers increasingly sought the best value for money. ... Read More
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Bath and Shower in Latvia
... were frequent, especially for family-size formats or multipacks, and grocery retailers regularly included these items in weekly promotional leaflets to drive volume. Euromonitor International's Bath and Shower in Latvia report offers a comprehensive guide to ... Read More
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Bath and Shower in Estonia
... and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene and skin comfort nudged some toward more moisturising and sensitive-skin options, particularly in liquid soaps. Pricing also played a role in lifting ... Read More
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Beauty and Personal Care in Latvia
... care, hair care and oral care, while also investing in less essential offerings such as colour cosmetics and fragrances. Price sensitivity remained a factor, but there was also a willingness to spend on trusted or ... Read More
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Bath and Shower in Lithuania
... a saturated category, hampered by limited population and household number increases and little potential for organic growth. Despite low inflation, especially compared with 2022 and 2023, demand stagnated. Euromonitor International's Bath and Shower in Lithuania ... Read More
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Bath and Shower in Norway
... redundant for daily routines. Bar soap also remained on a downward trajectory, having lost the brief momentum gained in 2021, while body powder has faded almost entirely from consumer routines. The only soap category to ... Read More
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Bath and Shower in Ukraine
... initiatives and purchases by military personnel through retail channels. Bar soap remained the largest category in Ukraine in the final year of the review period, with sales supported by the demands of war, bar soap ... Read More
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Bath and Shower in Greece
... categories were mandated to reduce their trade offers to retailers by 30%, with retailers implementing equivalent reductions in retail prices. This resulted in a marked decline in average unit prices across several key product areas, ... Read More
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Bath and Shower in Italy
... to positively influence the market, with consumers maintaining an increased focus on personal cleanliness and hygiene. The improved inflationary situation also helped stabilise prices, making products more affordable for a broad segment of consumers, thus ... Read More
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Bath and Shower in North Macedonia
... a more holistic approach, with products designed not only to cleanse, but also to nourish and protect skin. Consumers increasingly sought natural and sustainable products, reflecting a broader shift in priorities towards health, wellness, and ... Read More
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Beauty and Personal Care in Switzerland
... caused by rising costs of raw materials, production and distribution. Euromonitor International's Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Bath and Shower in Serbia
... easing, consumers were still price sensitive, and there was increased demand for larger size offerings that sell at a lower price per unit. Body wash/shower gel was the most popular product in terms of value ... Read More
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Bath and Shower in Slovenia
... driven substantial price increases across the country in 2022 and 2023. However, even as inflation stabilised, consumers remained highly price-conscious - particularly in essential categories like bath and shower, where frequent use places a heavier ... Read More
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Bath and Shower in Ireland
... most shoppers maintaining simple routines rather than expanding their product use. While volume sales struggled, with some declines seen in the category, value growth was supported by small trade-ups to products with added skin benefits, ... Read More
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Beauty and Personal Care in Italy
... the purchasing power of consumers. The latter point provided a boost to consumer confidence after years of uncertainty, with more consumers ready to invest in premium products again that meet broader health and aesthetic needs. ... Read More
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Bath and Shower in Switzerland
... raw materials, production and distribution. However, the increased penetration of bath and shower products with premium positioning, such as Rituals, also spurred retail value sales. Similarly, the category benefited from new formulations, such as Palmolive ... Read More
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Bath and Shower in Romania
... and benefits from rising consumer awareness, especially in rural areas. Young consumers have been keen followers of multi-step shower routines, involving bar soap followed by a body wash/ shower gel, which has been popularised on ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Bath and Shower in Croatia
... are attributed to inflationary pressures, which are now stabilising, thus shaping the sales dynamic in this context. Euromonitor International's Bath and Shower in Croatia report offers a comprehensive guide to the size and shape of ... Read More
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Bath and Shower in Bosnia and Herzegovina
... That being said, there continued to be innovation, with a growing emphasis on natural and organic Ingredients. This focus was driven by consumer demand for products with clean labels, that are free from chemicals such ... Read More
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Bath and Shower in Denmark
... consumer confidence, boosted consumer spending. Although value growth was slightly lower than in 2023, the 2023 growth rate was partly propelled by inflation. Euromonitor International's Bath and Shower in Denmark report offers a comprehensive guide ... Read More
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Beauty and Personal Care in Belgium
... personal care registered a flatter performance in the final year of the review period. The main reason behind this performance was the stabilisation of prices, which led to a less negative performance in volume sales ... Read More
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