Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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France Conditioner (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028
... a hair care product that alters the texture and appearance of hair. Includes all types of hair conditioning products - including intensive oil and gel conditioners, as well as traditional lotion conditioners. Includes both wash-out ... Read More
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Germany Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Italy Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include Designer Imposters U ... Read More
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Bath and Shower in Lithuania
... a saturated category, hampered by limited population and household number increases and little potential for organic growth. Despite low inflation, especially compared with 2022 and 2023, demand stagnated. Euromonitor International's Bath and Shower in Lithuania ... Read More
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Hair Care in Lithuania
... with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value ... Read More
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Premium Beauty and Personal Care in Norway
... minimalist packaging, and a clinical aesthetic. Categories such as skin care, fragrances, and colour cosmetics all benefited from the “less is more” approach, with brands increasingly focusing on e... Euromonitor International's Premium Beauty and Personal ... Read More
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Deodorants in Lithuania
... solvers like pharma or dermocosmetics brands is more or less exhausted, but helps to keep sales moving forwards in value terms at the end of the review period. Constant prices promotions are used to spur ... Read More
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Skin Care in Lithuania
... with 2023, both mass and premium products remained popular at the end of the review period. Euromonitor International's Skin Care in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Beauty and Personal Care in Norway
... slightly compared to the post-pandemic rebound years, the industry remained resilient, driven by sustained premiumisation, product innovation, and an increasing emphasis on hybrid beauty solutions. A cultural shift towards skin health and conscious consumption also ... Read More
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Baby and Child-Specific Products in Norway
... use as few products as possible, often relying on a single mild cleanser or even just water for everyday care. This conservative use pattern is further reinforced by the popularity of multipurpose, fragrance-free products such ... Read More
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Mass Beauty and Personal Care in Lithuania
... mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass beauty and personal care was also the dominant presence in categories where consumers do not see the point in ... Read More
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Baby and Child-Specific Products in Lithuania
... inflation stabilised. The demand for baby and child-specific products was dampened by steadily decreasing birth rates. In retail current value terms, sales rose at a good rate, albeit slower in 2022 and 2023, and only ... Read More
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Fragrances in Norway
... behaviour. While a temporary correction had been anticipated following the return of travel retail, domestic fragrance consumption remained high. This resilience reflects deeper changes, particularly among younger consumers, who increasingly view fragrances as... Euromonitor International's ... Read More
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Deodorants in Norway
... ingrained consumer habits many Norwegians do not use deodorant daily and typically apply it only when deemed necessary for work or social interactions. These patterns limit the scope for routine-driven growth and reduce the potential ... Read More
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Sun Care in Norway
... volumes for core products. However, consumer interest in skin care-infused sun protection continued to gain momentum, with higher SPF options, hydrating formulations, and anti-ageing claims all growing in popularity. Brands increasingly positioned their sun care ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Bath and Shower in Norway
... redundant for daily routines. Bar soap also remained on a downward trajectory, having lost the brief momentum gained in 2021, while body powder has faded almost entirely from consumer routines. The only soap category to ... Read More
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Colour Cosmetics in Norway
... did not experience any notable post-pandemic slowdown. While categories such as nail polish began to show signs of maturity, the overall category remained dynamic, supported by continued consumer interest in make-up, the rise of social ... Read More
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Oral Care in Norway
... toothpaste, which remained stable in value terms despite flat volume trends. As a mature, commoditised category, toothpaste experienced minimal innovation, and most consumers stuck to trusted brands. Meanwhile, dental floss was the most dynamic category, ... Read More
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Depilatories in Norway
... little room for reinvention or high engagement. However, the emergence of Swedish brand Estrid demonstrated that value can still be added to the category when products align with modern consumer values. Estrid’s success has been ... Read More
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Colour Cosmetics in Lithuania
... heavy applications of products. In general, younger generations are more likely to look for non-mainstream brands as they pursue better value for money and affordability. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive ... Read More
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Fragrances in Lithuania
... attending parties or other special events. They remained keen to purchase fragrances in the post-COVID-19 period as they continued to more fully resume these out-of-home activities. For similar reasons, gifting also continued to stimulate purchases ... Read More
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Premium Beauty and Personal Care in Lithuania
... 2023, albeit when high inflation skewed increments. In general, the review period was a very positive time for premium beauty and personal care in Lithuania, when a solid base for premium products was laid. Fragrances ... Read More
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Oral Care in Lithuania
... and new purchases often rely on replacements and heavy price promotions. Euromonitor International's Oral Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Skin Care in Norway
... boom. However, interest in skin care remained high, particularly around hydration, barrier repair, and simple, effective routines. Norwegian consumers continued to prioritise minimalist formulas with visible results, favouring multifunctional products with active ingredie... Euromonitor International's ... Read More
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