Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Sun Care in Slovenia
... sun care remains highly seasonal, longer, hotter summers with persistently high UV indices are becoming the norm. This shift is driving increased usage of sun protection products - not just during holidays - but as ... Read More
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Sun Care in Greece
... sales rising overall. Usage of sun care expanded beyond the traditional summer months, with an increasing number of consumers incorporating daily UV protection into their routines, even during the off-season. In 2024, there was a ... Read More
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Beauty and Personal Care in Switzerland
... caused by rising costs of raw materials, production and distribution. Euromonitor International's Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Beauty and Personal Care in Greece
... though lessened, in 2024. In addition, certain categories were impacted by government regulations. In early 2024, authorities introduced a measure requiring suppliers of specific product categories to reduce their commercial offers to retailers by 30%. ... Read More
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Premium Beauty and Personal Care in Slovenia
... premium moisturisers and treatments, and premium liquid/cream/gel/bar cleansers, remained the largest category. An increasing consumer interest in skin hydration and appearance has supported demand for moisturisers, which are widely recognised for their role in m... ... Read More
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Oral Care in Slovenia
... re-evaluate spending priorities. Many traded down to more affordable and lesser-known brands, while private label products gained further traction. Euromonitor International's Oral Care in Slovenia report offers a comprehensive guide to the size and shape ... Read More
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Oral Care in Serbia
... for oral care. The prevalence of dental problems like cavities, gum disease and bad breath has led to a greater focus on preventive care. Companies are also introducing advanced products, such as electric toothbrushes, whitening ... Read More
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Hair Care in Greece
... the effects of the ongoing cost-of-living crisis. This legislation forced hair care brands to lower their prices by an amount equivalent to one-third of total commercial allowances, which significantly dampened the inflation-driven value growth trend ... Read More
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Baby and Child-Specific Products in Romania
... the uptick in births. New launches also supported sales with brands responding to growing demand for organic and natural products. For example, Mustela from Expanscience SA, Laboratoires, released its organic cotton wipes with certified organic ... Read More
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Bath and Shower in Serbia
... easing, consumers were still price sensitive, and there was increased demand for larger size offerings that sell at a lower price per unit. Body wash/shower gel was the most popular product in terms of value ... Read More
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Skin Care in Slovenia
... pressures have subsided, many consumers remain cautious and continue to seek value, reducing spending on higher-priced premium skin care products. Euromonitor International's Skin Care in Slovenia report offers a comprehensive guide to the size and ... Read More
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Deodorants in Italy
... due to their ability to offer long-lasting protection without being sticky. On the other hand, deodorant creams have shown more moderate growth. This is due to the fact that consumers tend to prefer formats that ... Read More
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Deodorants in Slovenia
... more cost-effective solution. In addition, the full restoration of busy lifestyles posts-pandemic has contributed to more frequent use of deodorants, driven by personal hygiene concerns. Euromonitor International's Deodorants in Slovenia report offers a comprehensive guide ... Read More
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Sun Care in Ireland
... seek lightweight, skin-caring formulas with added benefits such as hydration, anti-ageing, and antioxidant protection. Premium and dermatologically tested products are gaining popularity, while education around daily SPF use - not just during summer – helps ... Read More
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Colour Cosmetics in Switzerland
... colour cosmetics at the end of the review period was mostly driven by higher unit prices caused by rising costs of raw materials, production and distribution. Renewed interest in colour cosmetics, particularly ones incorporating formulations ... Read More
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Depilatories in Italy
... and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in ... Read More
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Bath and Shower in Slovenia
... driven substantial price increases across the country in 2022 and 2023. However, even as inflation stabilised, consumers remained highly price-conscious - particularly in essential categories like bath and shower, where frequent use places a heavier ... Read More
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Premium Beauty and Personal Care in Romania
... wider choice and more innovative solutions. Rising disposable incomes are also playing a role, notably among younger generations who are drawn to premium beauty and personal care brands. Indeed, younger generations are more likely to ... Read More
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Hair Care in North Macedonia
... the use of natural ingredients, and sustainability. Euromonitor International's Hair Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Colour Cosmetics in Slovenia
... saw slower growth than their premium counterparts in 2024, largely due to ongoing price sensitivity among the former’s core consumer base. Euromonitor International's Colour Cosmetics in Slovenia report offers a comprehensive guide to the size ... Read More
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Premium Beauty and Personal Care in Ireland
... over quantity - particularly in skin care, fragrances, and dermocosmetics. Demand was fuelled by clinical-style brands and premium launches from the likes of Charlotte Tilbury and Clarins, while department stores and online platforms supported growth ... Read More
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Bath and Shower in Ireland
... most shoppers maintaining simple routines rather than expanding their product use. While volume sales struggled, with some declines seen in the category, value growth was supported by small trade-ups to products with added skin benefits, ... Read More
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