Category: General Cosmetics & Personal Care
Europe General Cosmetics & Personal Care
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Mass Beauty and Personal Care in Sweden
... hair care, and sun care—continued to benefit from the strong performance of ingredient-led pharmacy brands and innovation in multifunctional or sensitive-skin formulations. In contrast, categories like mass deodorants remained sluggish, weighed down by heavy price ... Read More
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Premium Beauty and Personal Care in the United Kingdom
... consumers in the UK are opting to trade down in many “essential” categories, such as bath and shower, deodorants and depilatories, they are just as likely to trade up or look to premium brands for ... Read More
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Mass Beauty and Personal Care in the United Kingdom
... the inflationary peak of 2022–2023. Consumers displayed a sustained shift towards value-driven purchasing decisions. As inflation eased and economic conditions began to stabilise, many consumers in the UK retained budget-conscious mindsets. Euromonitor International's Mass Beauty ... Read More
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Beauty and Personal Care in Portugal
... higher share of their disposable income to these categories. There was a rising trend of consumers using multiple products to enhance their skin, hair or beauty routines, supported by a wider range of available options, ... Read More
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Mass Beauty and Personal Care in Latvia
... supported value sales. Budget-conscious shoppers continued to reach for their go-to brands, especially when they were part of bundle deals or were attached to loyalty card perks. Retailers also incentivised consumers with seasonal campaigns. For ... Read More
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Premium Beauty and Personal Care in Estonia
... shoppers showed increased willingness to invest in targeted products, particularly those linked to skin care performance, anti-ageing, and sensory appeal. Premium skin care saw strong demand for serums, moisturisers with active ingredients, and dermoc... Euromonitor ... Read More
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Premium Beauty and Personal Care in Latvia
... making premium feel more justifiable even in a price-sensitive climate. Gift sets, clean beauty ranges, and limited editions kept the offer engaging, while retailers supported premium brands with curated displays and online exclusives. Clinical claims,... ... Read More
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Beauty and Personal Care in Latvia
... care, hair care and oral care, while also investing in less essential offerings such as colour cosmetics and fragrances. Price sensitivity remained a factor, but there was also a willingness to spend on trusted or ... Read More
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Mass Beauty and Personal Care in Lithuania
... mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass beauty and personal care was also the dominant presence in categories where consumers do not see the point in ... Read More
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Premium Beauty and Personal Care in Lithuania
... 2023, albeit when high inflation skewed increments. In general, the review period was a very positive time for premium beauty and personal care in Lithuania, when a solid base for premium products was laid. Fragrances ... Read More
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Mass Beauty and Personal Care in Norway
... number of mass categories posted modest value gains. Skin care and sun care performed notably well, supported by rising interest in ingredient-led formulations and growing trust in pharmacy-distributed mass brands. In contrast, mass deodorants, b... ... Read More
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Beauty and Personal Care in Ukraine
... the end of the review period, demand for beauty and personal care products was supported by local consumers adapting to the challenging realities of life during the war and consuming products according to their purchasing ... Read More
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Mass Beauty and Personal Care in Slovenia
... are now beginning to ease. Between 2022 and 2023, double-digit price increases triggered a pronounced shift in consumer behaviour, marked by a move towards economy brands and private label alternatives. This shift has favoured mass ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Beauty and Personal Care in Greece
... though lessened, in 2024. In addition, certain categories were impacted by government regulations. In early 2024, authorities introduced a measure requiring suppliers of specific product categories to reduce their commercial offers to retailers by 30%. ... Read More
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Premium Beauty and Personal Care in Slovenia
... premium moisturisers and treatments, and premium liquid/cream/gel/bar cleansers, remained the largest category. An increasing consumer interest in skin hydration and appearance has supported demand for moisturisers, which are widely recognised for their role in m... ... Read More
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Premium Beauty and Personal Care in Romania
... wider choice and more innovative solutions. Rising disposable incomes are also playing a role, notably among younger generations who are drawn to premium beauty and personal care brands. Indeed, younger generations are more likely to ... Read More
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Beauty and Personal Care in Ireland
... Procter & Gamble saw solid gains, especially in anti-ageing offerings and skin care more broadly. There was a reduction in overall inflation, with the beauty and personal care industry facing increased consumer spending on beauty ... Read More
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Mass Beauty and Personal Care in Romania
... increases. Nonetheless, consumers continued to display significant price sensitivity, with many Romanians opting to trade down to private label and local brands in bath and shower and oral care. The desire to splurge remained strong ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
... decline. There was continuing innovation and a focus on skin-friendly formulas. In addition, growing e-commerce sales resulted in a widening product range. Baby wipes was the largest product in terms of values and is considered ... Read More
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Beauty and Personal Care in Denmark
... overall higher consumer spending. Although many local consumers still prioritised spending on travel and experiences, beauty and personal care recorded sustained positive growth in most categories. Overall value growth was slightly lower than in 2023, ... Read More
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Premium Beauty and Personal Care in Finland
... of high-quality mass brands available within the upper price band. Premium sun protection rose fastest throughout the year, with Finns always willing to spend money on premium sun protection products; even an unfavourable economic does ... Read More
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Beauty and Personal Care in Spain
... rates remained higher than at the beginning of the review period. This resulted in Spaniards displaying a more cautious attitude towards spending, which in a number of cases resulted in consumers postponing beauty and personal ... Read More
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