Category: Hair Care
Europe Hair Care
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Hair Care in Latvia
... showed more interest in scalp health, frizz control and moisture-boosting treatments. Promotional activity remained strong across grocery, pharmacy and online helping to support regular replenishment and encourage trials of new variants or formats. Euromonitor International's ... Read More
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Hair Care in Estonia
... basic shampoo and conditioner, but showed a growing openness to added-value products like anti-frizz treatments, scalp-soothing formulas, and colour-protective care. Brands such as L’Oréal Elvital and Pantene Pro-V responded with more targeted SKUs, often supported ... Read More
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Beauty and Personal Care in Latvia
... care, hair care and oral care, while also investing in less essential offerings such as colour cosmetics and fragrances. Price sensitivity remained a factor, but there was also a willingness to spend on trusted or ... Read More
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Premium Beauty and Personal Care in Norway
... minimalist packaging, and a clinical aesthetic. Categories such as skin care, fragrances, and colour cosmetics all benefited from the “less is more” approach, with brands increasingly focusing on e... Euromonitor International's Premium Beauty and Personal ... Read More
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Hair Care in Lithuania
... with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value ... Read More
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Hair Care in Norway
... this gap is narrowing. Routines established during the pandemic such as at-home treatments and increased time spent on self-care have persisted. Norwegian consumers are now more likely to seek out hair care with added functionality, ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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Hair Care in Ukraine
... considered a staple part of the daily personal care routines of Ukrainians. Towards the end of the review period, there was a shift amongst consumers towards purchasing larger packs of hair care products. This strategic ... Read More
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Premium Beauty and Personal Care in Ukraine
... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More
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Mass Beauty and Personal Care in North Macedonia
... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More
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Premium Beauty and Personal Care in Italy
... power and encouraged them to make more indulgent choices, dedicating more resources to self-care and wellbeing with the purchase of premium beauty products such as advanced premium skin care, colour cosmetics and exclusive fragrances. Alongside ... Read More
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Mass Beauty and Personal Care in Serbia
... of mass beauty and personal care. Offerings are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current ... Read More
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Hair Care in Slovenia
... specialised formulations that address specific hair and scalp concerns. These include issues such as sensitivity and itchiness, dandruff, premature greying, brittle or thinning hair and hair loss. Leading manufacturers are responding with a steady stream ... Read More
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Hair Care in Italy
... and treatments increased in 2024, thanks in part to the growing attention to hair health and the search for natural and sustainable products. This trend was supported by the preference for specialised, high-quality products that ... Read More
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Hair Care in Romania
... growing in popularity among Romanian women. The hair-cycling trend, whereby consumers rotate different hair care products throughout the week, such as masks, serums, and oils, is spreading in Romania in line with global trends. Hair ... Read More
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Mass Beauty and Personal Care in Greece
... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More
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Hair Care in Switzerland
... raw materials, production and distribution. In addition, the skinification trend contributed to the premiumisation of the category, which exerted upward pressure on prices and spurred retail value growth. Euromonitor International's Hair Care in Switzerland report ... Read More
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Mass Beauty and Personal Care in Switzerland
... mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points. Euromonitor International's Mass ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Hair Care in Serbia
... and also contain natural oils. In addition, the product range is expanding, with offerings now including hair masks, as well as oils and serums. Styling products are also a growing segment. Colourants accounted for most ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Beauty and Personal Care in Switzerland
... caused by rising costs of raw materials, production and distribution. Euromonitor International's Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Beauty and Personal Care in Greece
... though lessened, in 2024. In addition, certain categories were impacted by government regulations. In early 2024, authorities introduced a measure requiring suppliers of specific product categories to reduce their commercial offers to retailers by 30%. ... Read More
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