Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Baby and Child-Specific Products in Slovenia
... by recent inflationary pressures that have driven widespread price increases across consumer goods. Nevertheless, sales continued to grow in both volume and current value terms with ongoing innovation and rising consumer... Euromonitor International's Baby and ... Read More
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Depilatories in Serbia
... remained the largest product in terms of value sales. However, this is largely due to its higher price than other offerings. However, it also registered the lowest value growth as with consumers continuing to be ... Read More
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Skin Care in Italy
... and anti-agers in particular. This was in contrast to the relatively static performances seen in body care. Innovation continued to play a leading role in terms of growth drivers, with an increasingly widespread presence of ... Read More
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Skin Care in Switzerland
... of innovative product developments targeting specific skin problems and age groups. However, increased use of price promotions and the availability of private label offerings maintained demand but restrained retail current value growth, which was slightly ... Read More
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Oral Care in Greece
... March 2024, which imposed a minimum 30% reduction on supplier discounts to supermarkets. This policy led to a 15% to 17% price decrease across the industry, coupled with sustained promotional activities by both manufacturers and ... Read More
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Fragrances in Switzerland
... with Swiss consumers looking for quality, personalised and/or unique scents, which carried higher price points. Moreover, the category experienced unit price increases due to rises in the costs of raw materials, packaging and production and ... Read More
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Hair Care in Romania
... growing in popularity among Romanian women. The hair-cycling trend, whereby consumers rotate different hair care products throughout the week, such as masks, serums, and oils, is spreading in Romania in line with global trends. Hair ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Deodorants in North Macedonia
... ingredients, particularly those that are aluminium-free, paraben-free, and free from potentially harmful chemicals. In addition, deodorants continued to evolve beyond basic odour control, increasingly incorporating skin-nourishing benefits in response to... Euromonitor International's Deodorants in North ... Read More
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Colour Cosmetics in Italy
... active social life post-pandemic, with Italian consumers rediscovering the pleasure of wearing make-up again. As such, several categories recorded very positive performances, with facial make-up and lip products standing out. Innovation played a key role ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Sun Care in Serbia
... Consumers are also more aware of the dangers of sunlight, both in terms of cancer and also ageing, and increasingly consumers are wearing sun care all year round, as opposed to just for the summer ... Read More
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Fragrances in Greece
... more affluent consumers and a strong boost from inbound tourism. Additionally, cost-sensitive consumers increasingly turned to retail e-commerce platforms, where competitive pricing, discounts, and broader assortments made online purchasing of premium fragr... Euromonitor International's Fragrances ... Read More
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Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
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Fragrances in Serbia
... their pockets to spend on fragrances. Mass fragrances continued to account for most values sales and within this space, there is growing demand for dupes, that is fragrances that mimic the scent of premium fragrances, ... Read More
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Bath and Shower in Italy
... to positively influence the market, with consumers maintaining an increased focus on personal cleanliness and hygiene. The improved inflationary situation also helped stabilise prices, making products more affordable for a broad segment of consumers, thus ... Read More
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Men's Grooming in Serbia
... like Instagram and TikTok, along with celebrity endorsements, have also inspired men to invest more in grooming products. As a result, companies are launching more products tailored to men's specific needs, such as beard care, ... Read More
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Sun Care in Romania
... in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Hair Care in Serbia
... and also contain natural oils. In addition, the product range is expanding, with offerings now including hair masks, as well as oils and serums. Styling products are also a growing segment. Colourants accounted for most ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Bath and Shower in North Macedonia
... a more holistic approach, with products designed not only to cleanse, but also to nourish and protect skin. Consumers increasingly sought natural and sustainable products, reflecting a broader shift in priorities towards health, wellness, and ... Read More
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