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Personal Care Appliances in the Netherlands

Publisher Euromonitor International
Published Feb 25, 2026
Length 22 Pages
SKU # EP20934943

Description

Personal care appliances in the Netherlands demonstrated a solid performance in 2025, with retail volume growth of 2% to reach 3.7 million units, driven by consumer demand for high-performance, tech-enhanced devices. This trend is expected to continue, with retail sales forecast to record a 1% volume CAGR to 3.8 million units to 2030. The market's attractiveness stems from its potential for premiumisation, driven by consumer willingness to pay for advanced features and portability. To succeed, b...

Euromonitor International's Personal Care Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Personal Care Appliances in the Netherlands
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume growth driven by wellness culture and convenient, cordless solutions
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers invest in self-care wellness solutions
CHART 2 Foreo Luna 4 Aids Skin Health with Sonic Cleansing and Massage
Cordless and portable solution aid growth of hair care appliances
Convenience and customisation drive demand for advanced features
CHART 3 Philips Lumea Features Advanced Customisation and Personalisation Features
WHAT’S NEXT?
Product design around wellness culture to drive premiumisation
Cordless and compact solutions to remain important in purchasing decisions
Sustainability and technology to become key focus for brands and consumers
COMPETITIVE LANDSCAPE
Philips and Procter & Gamble lead through innovation
CHANNELS
Appliances and electronics specialists lead offline sales
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Bosch Zeolite Dishwasher Includes Drying Technology to Reduce Power Consumption
CHART 6 Ninja Foodi MAX 14-in-1 SmartLid Multi-Cooker Combines 14 Cooking Functions
CHART 7 SMEG EGF03CREU Espresso Machine Targets Design-Focused Coffee Enthusiasts
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Netherlands 2025
CHART 12 Key Insights on Consumers in Netherlands 2025
CHART 13 Consumer Landscape in Netherlands 2025
CONSUMER APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
EXECUTIVE SUMMARY
Premiumisation and sustainability key to industry success
INDUSTRY PERFORMANCE
Repair culture and sustainability shift purchasing behaviour and drive volume growth
Multifunctionality and compact design gain traction among urban households
Innovation fuels premiumisation
WHAT’S NEXT?
Consumers to continue driving demand for multifunctional appliances
Sustainability and eco-friendly climate control to boost heat pumps
Premiumisation and smart technology to shape industry developments
COMPETITIVE LANDSCAPE
Philips, Bosch and Tefal lead consumer appliance landscape
CHANNELS
Appliances and electronics specialists drive offline sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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