Category: Cosmetics & Personal Care
Romania Cosmetics & Personal Care
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Oral Care in Romania
... oral care, leading to heightened awareness and concern regarding dental health. This awareness has translated into a greater willingness amongst consumers to invest in oral hygiene products and accessories to maintain optimal oral health. Tooth ... Read More
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Men's Grooming in Romania
... New product launches in both the premium and mass segments have attracted new consumers. Men’s grooming is still very much developing in Romania, as traditionally men use only essential personal care products. Younger generations, like ... Read More
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Deodorants in Romania
... sprays), all recorded solid value growth in 2024. Stronger retail volume growth was supported by price increases and seasonal shifts in the weather, with longer and hotter summers brought on by climate change. Deodorant creams ... Read More
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Hair Care in Romania
... growing in popularity among Romanian women. The hair-cycling trend, whereby consumers rotate different hair care products throughout the week, such as masks, serums, and oils, is spreading in Romania in line with global trends. Hair ... Read More
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Sun Care in Romania
... in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only ... Read More
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Baby and Child-Specific Products in Romania
... the uptick in births. New launches also supported sales with brands responding to growing demand for organic and natural products. For example, Mustela from Expanscience SA, Laboratoires, released its organic cotton wipes with certified organic ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Bath and Shower in Romania
... and benefits from rising consumer awareness, especially in rural areas. Young consumers have been keen followers of multi-step shower routines, involving bar soap followed by a body wash/ shower gel, which has been popularised on ... Read More
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Mass Beauty and Personal Care in Romania
... increases. Nonetheless, consumers continued to display significant price sensitivity, with many Romanians opting to trade down to private label and local brands in bath and shower and oral care. The desire to splurge remained strong ... Read More
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Skin Care in Romania
... use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care routine. Global trends ... Read More
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Colour Cosmetics in Romania
... and experiment with new looks. Price sensitivity is shaping demand patterns in 2024, with mass colour cosmetics outperforming premium lines across multiple categories. The growing popularity of using dupes (duplicates) of popular premium products, is ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Premium Beauty and Personal Care in Romania
... wider choice and more innovative solutions. Rising disposable incomes are also playing a role, notably among younger generations who are drawn to premium beauty and personal care brands. Indeed, younger generations are more likely to ... Read More
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Nappies/Diapers/Pants in Romania
... by price capping on essential products. Although inflation slowed in 2024, the pursuit of value continued to drive the category as consumer incomes remained under pressure. However, smaller, premium brands, often ecological, started to gain ... Read More
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Retail Tissue in Romania
... from home further supported sales. Although energy and raw material costs remained high, unit prices saw a modest increase, with more consumers opting for cheaper brands. Consumers sought special offers, deals, promotions, and discounts for ... Read More
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Menstrual Care in Romania
... promotion through various media outlets playing a significant role. After a period of high inflation, unit prices increased at a slower pace in 2024, though Romanian consumers' budgets remained under pressure. As a result, many ... Read More
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Retail Adult Incontinence in Romania
... category's performance. In a challenging economic environment, special offers and discounts remained key drivers of growth, with consumers becoming increasingly price-conscious. The rise in Black Friday campaigns, which are becoming popular in Romania... Euromonitor International's ... Read More
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Wipes in Romania
... significantly drove this strong performance. Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... tourists visiting Romania in the first nine months of 2024, compared to the same period the previous year. In addition, there was a notable uptick in social activities, such as dining out. This increased activity ... Read More
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Tissue and Hygiene in Romania
... as inflation and premiumisation. Additionally, the industry's strong performance was supported by the growing health and wellness trend and an increasing emphasis on personal hygiene. Euromonitor International's Tissue and Hygiene in Romania report offers a ... Read More
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Romania: Luxury Cosmetics, Skin Care, and Fragrances Industry - Analysis, Size, Trends, Consumption, and Forecast
... world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This ... Read More
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Romania: Luxury Cosmetics Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Romania: Natural Skin Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the natural skin care products market in Romania and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Romania: Natural Personal Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the natural personal care products market in Romania and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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