Category: Cosmetics & Personal Care
Portugal Cosmetics & Personal Care
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Fragrances in Portugal
... growing appetite for accessible and affordable options. In addition, the premium segment also expanded significantly, with niche luxury fragrances capturing greater attention and share. This dual dynamic underscores a broader trend of polarisation in consu... ... Read More
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Sun Care in Portugal
... and the success of targeted digital marketing strategies. However, despite these positive indicators, growth remained flat compared to 2023. This was largely due to a challenging first half of the year, marked by poor weather ... Read More
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Deodorants in Portugal
... efficacy with a fragrant scent. Euromonitor International's Deodorants in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Oral Care in Portugal
... new technologies and more effective formulations to meet evolving consumer needs. As consumers place greater emphasis on both health and sustainability, oral care has seen a shift towards eco-friendly packaging and products with cleaner ingredients, ... Read More
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Premium Beauty and Personal Care in Portugal
... that prioritises quality, performance, and exclusivity. The rise of premium beauty products has been steadily increasing over the review period, thriving even amid economic challenges. Brands that successfully combine innovation, luxury, and sustain... Euromonitor International's ... Read More
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Men's Grooming in Portugal
... more men embrace facial hair, traditional shaving routines are being replaced by beard maintenance and styling solutions. Euromonitor International's Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the ... Read More
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Hair Care in Portugal
... designed to repair and enhance hair shine. The range features a key innovation, fermented pink camellia oil, developed through a patented process that boosts nourishment and improves texture. All products in the range are vegan, ... Read More
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Beauty and Personal Care in Portugal
... higher share of their disposable income to these categories. There was a rising trend of consumers using multiple products to enhance their skin, hair or beauty routines, supported by a wider range of available options, ... Read More
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Baby and Child-Specific Products in Portugal
... needs of their infants. Issues such as rashes, respiratory difficulties, allergies, and birth complications have led to a greater emphasis on choosing products that are gentle, safe, and specifically formulated for babies sensitive skin and ... Read More
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Skin Care in Portugal
... of ageing or address issues like sun exposure, is shifting consumer behaviour and redefining market dynamics. With the rise of new social media platforms, younger consumers are increasingly discovering cosmetics brands and products through influencers, ... Read More
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Depilatories in Portugal
... to diminish. Portugal's mild climate and increasingly frequent periods of good weather contribute to more consistent hair removal throughout the year. In addition, another factor driving this change is the rising popularity of long-term hair ... Read More
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Mass Beauty and Personal Care in Portugal
... role. A major contributor to this shift was the continued expansion of Mercadona, the grocery retailer, which has solidified its position as a key player in the Portuguese market. The growing availability of high-quality private ... Read More
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Bath and Shower in Portugal
... focused on offering enhanced hydration and longer-lasting effects, often paired with sustainable packaging and biodegradable formulations. At the same time, family-sized formats showed a strong performance, as consumers increasingly sought the best value for money. ... Read More
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Colour Cosmetics in Portugal
... which is encouraging experimentation and sales. This trend is reinforced by a growing variety of offerings across different price points and skin tones, making colour cosmetics more inclusive and dynamic. Social media remained a powerful ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Nappies/Diapers/Pants in Portugal
... in birth rates, alongside an ageing population, is contributing to reduced demand for baby care products. Despite stagnant volume sales, the category registered positive growth in current value terms, primarily driven by price increases. Amid ... Read More
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Wipes in Portugal
... consumers seek more affordable options. Meanwhile, the home care wipes and floor cleaning systems market has experienced positive growth in current value terms. However, this growth remains below that of personal wipes. Consumers exhibit a ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... increases in occupancy rates, following an exceptional 2023. This trend extends to high-traffic areas such as airports, bus stations, and train stations, directly impacting demand for key products like toilet paper and paper towels. Euromonitor ... Read More
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Retail Adult Incontinence in Portugal
... factors, including the rising prevalence of overweight and obese individuals, an ageing population, and a gradual decline in the stigma surrounding light incontinence among both men and women. Ongoing efforts to educate consumers about using ... Read More
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Tissue and Hygiene in Portugal
... prices, although the country saw a general decline in the rate of inflation, which averaged 2.4% in 2024, compared to 4.3% in 2023. Rising wages, coupled with a strong job market, have also contributed to ... Read More
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Health and Beauty Specialists in Portugal
... feel-good spending over spending on products per se. Within the different styles of outlets in health and beauty specialists, health and personal care stores is seeing the strongest value growth (in double figures), followed by ... Read More
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Portugal: Eyewear Industry - Analysis, Size, Trends, Consumption, and Forecast
... development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the Portuguese eyewear ... Read More
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Portugal: Personal Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Portugal: Beauty Tech Products Market - Analysis, Size, Trends, Consumption, and Forecast
... market development in the medium term. The report provides a strategic analysis of the beauty tech products market in Portugal and describes the main market participants, growth and demand drivers, challenges, and all other factors, ... Read More
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Portugal: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Portugal and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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