Category: Depilatories
Europe Depilatories
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Depilatories in Sweden
... low consumer engagement. In 2024, the category saw a small decline in retail volume terms and only moderate value growth, with growth largely supported by the continued rise of domestic brand Estrid. The brand has ... Read More
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Depilatories in the United Kingdom
... current value growth even as volumes stagnated. The category also saw gains from ongoing innovation, particularly in women's razors and blades, where brands are focusing on sustainability and skinification benefits. As consumers continue to prioritise ... Read More
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Depilatories in Portugal
... to diminish. Portugal's mild climate and increasingly frequent periods of good weather contribute to more consistent hair removal throughout the year. In addition, another factor driving this change is the rising popularity of long-term hair ... Read More
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Depilatories in Estonia
... purchases during the spring and summer. Supermarkets and discounters helped push volume sales through multi-pack promotions, while consumers sought affordable, no-fuss solutions for at-home grooming. Euromonitor International's Depilatories in Estonia report offers a comprehensive guide ... Read More
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Depilatories in Latvia
... as well as other salon treatments. That said, at-home products still hold relevance for consumers who want a quick fix or are looking for cost-effective solutions, especially in the summer months. Euromonitor International's Depilatories in ... Read More
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The United Kingdom (UK) Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... 2023-2028 is a broad level market review of Women's Disposable Razors & Blades market in United Kingdom. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted ... Read More
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France Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in France. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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Italy Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Italy. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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Germany Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Germany. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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Spain Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Spain. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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Beauty and Personal Care in Norway
... slightly compared to the post-pandemic rebound years, the industry remained resilient, driven by sustained premiumisation, product innovation, and an increasing emphasis on hybrid beauty solutions. A cultural shift towards skin health and conscious consumption also ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Depilatories in Norway
... little room for reinvention or high engagement. However, the emergence of Swedish brand Estrid demonstrated that value can still be added to the category when products align with modern consumer values. Estrid’s success has been ... Read More
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Depilatories in Ukraine
... Indeed, despite a second consecutive year of growth, in 2024, depilatories sales remained significantly lower than in 2021, before the Russian invasion. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size ... Read More
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Depilatories in North Macedonia
... seeking quick and effective formats that can be used at home. This trend is driving the popularity of products such as pre-waxed strips and depilatory creams, in addition to the continued relevance of traditional razors ... Read More
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Depilatories in Switzerland
... raw materials, production and distribution. However, the positive retail value sales performance of depilatories was also due to a greater focus on grooming and hygiene, driven to a strong degree by social media content. This ... Read More
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Depilatories in Serbia
... remained the largest product in terms of value sales. However, this is largely due to its higher price than other offerings. However, it also registered the lowest value growth as with consumers continuing to be ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Depilatories in Italy
... and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in ... Read More
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Depilatories in Greece
... the category faced stagnation, which has now levelled off. Hair removers/bleaches was influenced by two opposing trends. On one hand, wealthier consumers are opting for professional salon services that provide long-lasting results, reducing their reliance ... Read More
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Depilatories in Slovenia
... Slovenian consumers remain highly budget-conscious, increasingly turning to cost-effective alternatives that still meet their hair removal needs. Euromonitor International's Depilatories in Slovenia report offers a comprehensive guide to the size and shape of the market ... Read More
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Depilatories in Ireland
... razors, creams and bleaches, with shoppers balancing between premium and affordable solutions. Seasonal demand around summer and holidays continues to support overall performance, alongside product improvements in gentleness and moisturising... Euromonitor International's Depilatories in Ireland ... Read More
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Depilatories in Denmark
... improved consumer confidence. These factors combined to boost overall consumer spending, which in turn benefited depilatories. While value growth was slightly lower than in 2023, the previous year’s increase had been partly driven by inflation, ... Read More
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Depilatories in Croatia
... that some consumers seek innovative products in depilatories, which come at higher prices than basic razors/blades, for example, continues to support value growth. Indeed, there is a strong innovation trend based on new technologically or ... Read More
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Depilatories in Bosnia and Herzegovina
... driving consumer demand for depilatories. Consumers are interested in quick and efficient hair removal solutions. Women's razors and blades is the largest product in terms of value sales and there is a large range of ... Read More
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