Category: Depilatories
Europe Depilatories
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Depilatories in Estonia
... purchases during the spring and summer. Supermarkets and discounters helped push volume sales through multi-pack promotions, while consumers sought affordable, no-fuss solutions for at-home grooming. Euromonitor International's Depilatories in Estonia report offers a comprehensive guide ... Read More
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Depilatories in Latvia
... as well as other salon treatments. That said, at-home products still hold relevance for consumers who want a quick fix or are looking for cost-effective solutions, especially in the summer months. Euromonitor International's Depilatories in ... Read More
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Beauty and Personal Care in Norway
... slightly compared to the post-pandemic rebound years, the industry remained resilient, driven by sustained premiumisation, product innovation, and an increasing emphasis on hybrid beauty solutions. A cultural shift towards skin health and conscious consumption also ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Depilatories in Norway
... little room for reinvention or high engagement. However, the emergence of Swedish brand Estrid demonstrated that value can still be added to the category when products align with modern consumer values. Estrid’s success has been ... Read More
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Depilatories in Ukraine
... Indeed, despite a second consecutive year of growth, in 2024, depilatories sales remained significantly lower than in 2021, before the Russian invasion. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size ... Read More
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Depilatories in Serbia
... remained the largest product in terms of value sales. However, this is largely due to its higher price than other offerings. However, it also registered the lowest value growth as with consumers continuing to be ... Read More
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Depilatories in North Macedonia
... seeking quick and effective formats that can be used at home. This trend is driving the popularity of products such as pre-waxed strips and depilatory creams, in addition to the continued relevance of traditional razors ... Read More
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Depilatories in Switzerland
... raw materials, production and distribution. However, the positive retail value sales performance of depilatories was also due to a greater focus on grooming and hygiene, driven to a strong degree by social media content. This ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Depilatories in Italy
... and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in ... Read More
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Depilatories in Greece
... the category faced stagnation, which has now levelled off. Hair removers/bleaches was influenced by two opposing trends. On one hand, wealthier consumers are opting for professional salon services that provide long-lasting results, reducing their reliance ... Read More
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Depilatories in Slovenia
... Slovenian consumers remain highly budget-conscious, increasingly turning to cost-effective alternatives that still meet their hair removal needs. Euromonitor International's Depilatories in Slovenia report offers a comprehensive guide to the size and shape of the market ... Read More
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Depilatories in Ireland
... razors, creams and bleaches, with shoppers balancing between premium and affordable solutions. Seasonal demand around summer and holidays continues to support overall performance, alongside product improvements in gentleness and moisturising... Euromonitor International's Depilatories in Ireland ... Read More
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Depilatories in Denmark
... improved consumer confidence. These factors combined to boost overall consumer spending, which in turn benefited depilatories. While value growth was slightly lower than in 2023, the previous year’s increase had been partly driven by inflation, ... Read More
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Depilatories in Croatia
... that some consumers seek innovative products in depilatories, which come at higher prices than basic razors/blades, for example, continues to support value growth. Indeed, there is a strong innovation trend based on new technologically or ... Read More
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Depilatories in Bosnia and Herzegovina
... driving consumer demand for depilatories. Consumers are interested in quick and efficient hair removal solutions. Women's razors and blades is the largest product in terms of value sales and there is a large range of ... Read More
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Depilatories in Belgium
... promotional activity, especially in women’s razors and blades, boosted demand amongst budget conscious consumers. On the other side, in the higher-end segment, the “home spa” trend remained relevant and pushed demand for hair removers/bleaches. Women’s ... Read More
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Depilatories in Poland
... their affordability and convenience. Clean aesthetics, still widely associated with hairlessness, remain a strong cultural driver in Poland. Innovations that make the hair removal process faster, simpler, and more comfortable, such as new cream... Euromonitor ... Read More
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Depilatories in Hungary
... slight uplift in value growth. These results can be attributed to the category’s strong double-digit growth in 2022 and 2023, which led to a natural correction in 2024. The declining replacement rate of razors and ... Read More
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Depilatories in the Netherlands
... blades and pre-shave products—which saw continued declines. A notable factor supporting performance was the recovery of outbound travel post-pandemic, although poor spring and early summer weather somewhat dampened seasonal demand for hair removal products. Euromonitor ... Read More
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Depilatories in Spain
... spa” trend continued to support demand. Many consumers are seeking ways to recreate the “salon experience” at home, both in line with the trend for “affordable indulgence” and to mitigate their out-of-home spending (such as ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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Depilatories in Bulgaria
... Increasingly, Bulgarian consumers are opting for laser hair removal and at-home IPL treatments, which is stifling volume sales of hair removers/bleaches. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size and ... Read More
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Depilatories in Finland
... the largest subcategory in terms of value sales. Value sales of multi-use razors continue to rise, though volume sales growth decline in 2024. Euromonitor International's Depilatories in Finland report offers a comprehensive guide to the ... Read More
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