Report cover image

Rx/Reimbursement Adult Incontinence in the United Kingdom

Publisher Euromonitor International
Published Apr 16, 2026
Length 32 Pages
SKU # EP21132354

Description

Rx/reimbursement adult incontinence in the United Kingdom continued to face a challenging environment in 2025, with volume sales declining by 1% to fall to 505 million units. This negative demand trend is part of a longer pattern. Despite broader demand for incontinence management products being driven by an ageing population and rising obesity rates, specific structural issues, particularly long waiting times within the NHS, have constrained growth in Rx/reimbursement adult incontinence. Consum...

Euromonitor International's Rx/Reimbursement adult incontinence in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rx/Reimbursement adult incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Rx/Reimbursement Adult Incontinence in the United Kingdom
Euromonitor International
April 2026
List Of Contents And Tables
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE UNITED KINGDOM
Key Data Insights
2025 Developments
Nhs Waiting Times Shift Consumer Behaviour
Key Industry Trends
CHART 1 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Industry Performance
CHART 2 Ontex Launches iD Discreet range in Europe
Ontex Launches a Key New Range and Develops an Education Initiative
CHART 3 Ontex Academy Issues Over 2000 Certificates to Healthcare Professionals
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
What's Next?
Consumers Shift to Retail Alternatives as Nhs Access Delays Persist
CHART 6 Forecast Value Sales 2020-2030
Competitive Landscape
Tena Sustains Leadership as Alternatives Lack Strong Evidence
Channels
Nhs Distribution Model Leaves No Room for Retail Channel Shifts
Economic Context
CHART 7 Economic Context for Rx/Reimbursement Adult Incontinence
CHART 8 Real Gdp Growth 2020-2030
CHART 9 Inflation 2020-2030
Consumer Context
CHART 10 Consumer Context for Rx/Reimbursement Adult Incontinence
CHART 11 Population 2020-2030
CHART 12 Consumer Expenditure 2020-2030
CHART 13 Population by Generation 2025
Country Reports Disclaimer
CHART 14 Key Industry Trends for Tissue and Hygiene
CHART 15 Andrex Ultimate Fresh XL Hygiene Wipes
CHART 16 Fluus Launches in Tesco
CHART 17 The Cheeky Panda Unveils Bamboo based Products
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Forecast Value Sales 2020-2030
CHART 21 Forecast Value Sales by Category 2025-2030
CHART 22 Analyst Insight for Tissue and Hygiene
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Menstrual Care
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Menstrual Care
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN THE UNITED KINGDOM
Executive Summary
Persistent Demand for Advanced Features, Comfort and Eco-Friendly Products
Key Data Insights
Key Industry Trends
Industry Performance
Demographic Trends Play a Strong and Growing Role in Tissue and Hygiene
Novelties Address Consumers' Sustainability, Hygiene and Convenience Concerns
What's Next?
Demographic Trends to Continue to Exert a Strong Influence on Category Performances
Eco-Innovation and Premiumisation to Reshape Consumer Loyalty and Competition
Competitive Landscape
Kimberly-Clark and Procter & Gamble Maintain Lead as Private Label Competes on Price
Channels
Shift From Retail Offline to Online
Subscription Models, Seamless Shopping and Broad Assortments Fuel Online Loyalty
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us