Report cover image

Retail Adult Incontinence in Germany

Publisher Euromonitor International
Published Apr 15, 2026
Length 34 Pages
SKU # EP21132394

Description

Retail adult incontinence in 2025 demonstrated nuanced performance with retail volume declining by 1%. Despite this marginal contraction in volume, retail value grew by 3% to reach EUR451 million. Demographically, the population aged 65 and above continues to increase, underscoring the long-term structural demand for adult incontinence products. This contrasts with the broader Western European context, where growth in retail adult incontinence has generally remained positive, albeit at a deceler...

Euromonitor International's Retail Adult Incontinence in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Retail Adult Incontinence in Germany
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN GERMANY
Key Data Insights
2025 Developments
Advanced Features and Innovation Drive Premiumisation
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
Growing E-Commerce Fuels Subscription Growth and Direct-To-Consumer Options
Sustainability Initiatives Ramp up as Consumers Become More Eco-Conscious
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Collaboration on Smart Technology and Premium Features to Provide Clinical Benefits
CHART 5 Analyst Insight for Retail Adult Incontinence
Personalised Solutions and Continued Innovation in Sustainability to Aid Growth
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Ab Strengthens Dominance as Private Label Remains Resilient
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Health and Beauty Specialists Drive Private Label Growth and Innovation
CHART 10 Retail Channels 2020-2025
Economic Context
CHART 11 Economic Context for Retail Adult Incontinence
CHART 12 Real GDP Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Retail Adult Incontinence
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Key Industry Trends for Tissue and Hygiene
CHART 19 Rossmann's XXL Toilet Paper
CHART 20 Lillydoo's Wellness Wipes
CHART 21 Value Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Analyst Insight for Tissue and Hygiene
CHART 24 Forecast Value Sales 2020-2030
CHART 25 Forecast Value Sales by Category 2025-2030
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Retail Channels 2020-2025
CHART 29 Economic Context for Tissue and Hygiene
CHART 30 Real GDP Growth 2020-2030
CHART 31 Inflation 2020-2030
CHART 32 Consumer Context for Tissue and Hygiene
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
TISSUE AND HYGIENE IN GERMANY
Executive Summary
Affordability Fuelled Growth Amid Cautious Spending Habits
Key Data Insights
Key Industry Trends
Industry Performance
Premium and Wellness Innovation Boosts Growth in Wipes and Wellness Formats
Tena’S Sustainability Initiatives Strengthen Consumer Trust and Loyalty
What's Next?
Affordability and Value-For-Money to Continue to Take Priority
Eco-Efficient Innovation and Sustainability to Be a Competitive Advantage
Smart Hygiene Solutions and Digitalisation to Reshape Product Strategies
Competitive Landscape
Aldi Group and Procter & Gamble Reinforce Leadership as Private Label Gains Ground
Channels
Discounters Extend Lead as Consumers Favour Lower Prices
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us