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Retail Adult Incontinence in Denmark

Publisher Euromonitor International
Published Apr 17, 2026
Length 37 Pages
SKU # EP21132403

Description

Retail adult incontinence in Denmark delivered strong growth in both value and volume in 2025, standing out in the Western European context. The total volume reached 29 million units in 2025, up 16% on 2024, while value sales grew by 17% to DKK106 million. This upturn is underpinned by the expanding population aged 65 and over, which in 2025 reached 1.3 million, accounting for 21% of Denmark’s 6.0 million inhabitants. The robust performance in 2025 followed a slight dip in 2024, indicating renew...

Euromonitor International's Retail Adult Incontinence in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Retail Adult Incontinence in Denmark
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN DENMARK
Key Data Insights
2025 Developments
Essity Drives Growth by Targeting Performance and Comfort Expectations
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
Light Solutions Dominate as Fit, Comfort and Efficacy Win over New Users
Tena and Grøn Balance Pleje Respond to Demand for Inclusivity and Clean Wellness
CHART 2 Essity Launches Tena Discreet Ultra
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Leakproof Apparel Adoption Challenges Retail Value Growth as Innovation Shifts
Tena’S Focus on Sustainability and Discretion Drives Product Evolution
CHART 6 Tena Silhouette Plus Offers New Option for Users
Light Solutions Benefit From Younger Users and Expanded Mass Retail Reach
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Leverages Trust and Innovation to Reinforce Its Dominance
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Health and Beauty Specialists Build Trust through Expertise and Service
Discounters Capture Value-Focused Shoppers with Budget Pricing
E-Commerce Addresses Privacy Concerns and Convenience for Incontinence Buyers
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Retail Adult Incontinence
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Retail Adult Incontinence
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Tissue and Hygiene
CHART 20 Libero Promotes Clean Wellness
CHART 21 Value Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Analyst Insight for Tissue and Hygiene
CHART 26 Libresse Multistyle Offers Versatility
CHART 27 Company Shares 2025
CHART 28 Brand Shares 2025
CHART 29 Retail Channels 2020-2025
CHART 30 Economic Context for Tissue and Hygiene
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Tissue and Hygiene
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
TISSUE AND HYGIENE IN DENMARK
Executive Summary
Salling Group and Essity Drive Value-Led Innovation as Household Budgets Tighten
Key Data Insights
Key Industry Trends
Industry Performance
Modern Danish Households Look for More Than Just Low Prices
What's Next?
Discounters Expand Reach as Value and Convenience Shape Choices
Sustainability Pushes Innovation While Shifting Demand to Reusables
Omnichannel Strategies and Discounter Growth Redefine Retail Landscape
Competitive Landscape
Essity Leverages Innovation as Private Label Gains Ground
Channels
Discounters Strengthen Leadership by Expanding Reach and Value
Retail E-Commerce Gains Ground as Omnichannel Convenience Grows
Grocery Retailers Drive Flexibility and Value with Omnichannel Innovation
Economic Context
Consumer Context
Country Reports Disclaimer

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