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Retail Adult Incontinence in Sweden

Publisher Euromonitor International
Published Apr 16, 2026
Length 37 Pages
SKU # EP21132311

Description

Retail adult incontinence in Sweden recorded robust growth in 2025, with both volume and value indicators reflecting a strong performance relative to regional and global trends. Retail volume reached 47 million units, up 5% from the previous year, while retail value rose 7% to SEK165 million. These figures underscore continued momentum following a period of acceleration in both unit and value growth from 2023 onwards, largely driven by demographic shifts and high consumer engagement.

Euromonitor International's Retail Adult Incontinence in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Retail Adult Incontinence in Sweden
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN SWEDEN
Key Data Insights
2025 Developments
Essity Drives Growth by Elevating User Experience through Innovation
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
Tena Discreet Ultra Captures Premium Demand in Light Adult Incontinence
Abena and Essity Raise Standards with User-Centric Premium Launches
CHART 2 Tena Meets Evolving Demands
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Tena Sets Sustainability Targets as Brands Align Innovation with Evolving Consumer Values
E-Commerce Attracts New Buyers as Convenience and Privacy Drive Channel Shifts
Light Adult Incontinence Expands with New Users and Premium Features
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Dominates, but Competitors Gain Ground
Private Label Sees Growing Success
CHART 8 Analyst Insight for Retail Adult Incontinence
CHART 9 Tena Discreet Ultra Delivers Premium Features
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Health and Beauty Specialists Build Trust to Lead Sales
E-Commerce Expands by Meeting Demand for Privacy and Convenience
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Retail Adult Incontinence
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Retail Adult Incontinence
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Tissue and Hygiene
CHART 21 BAM Bamboo Pads Embrace Clean Wellness Ethos
CHART 22 Value Sales 2020-2030
CHART 23 Value Sales by Category 2025
CHART 24 Grumme Launches Sustainable Wipes
CHART 25 Forecast Value Sales 2020-2030
CHART 26 Forecast Value Sales by Category 2025-2030
CHART 27 Analyst Insight for Tissue and Hygiene
CHART 28 Libero Touch Delivers Premium Value
CHART 29 Company Shares 2025
CHART 30 Brand Shares 2025
CHART 31 Retail Channels 2020-2025
CHART 32 Economic Context for Tissue and Hygiene
CHART 33 Real Gdp Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Tissue and Hygiene
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
TISSUE AND HYGIENE IN SWEDEN
Executive Summary
The Market Delivers Innovation-Driven Gains as Sweden's Population Ages and Spending Rises
Key Data Insights
Key Industry Trends
Industry Performance
Sustainability and Premiumisation Inform Innovation and Reshape Purchasing Decisions
The Kind at Sea Hill and Orkla Care Meet Demand for Wellness and Sustainability with Certified Launches
What's Next?
Discounters and E-Commerce Are Reshaping Purchasing Habits as Affordability Pressures Persist
Retail Tissue Sustains Its Lead as Adult Incontinence Accelerates with Demographic Change
Households Set a New Baseline for Sustainability with Consumers Unwilling to Pay a Green Premium
Competitive Landscape
Private Label Narrows the Gap
New Launches Fortify Essity’S Brand Loyalty
Channels
Supermarkets Lead Sales While Budget Pressures Push Shoppers Towards Discounters
Grocery Retailers Leverage Omnichannel Strategies and Partnerships for Growth
Retail E-Commerce and Discounters Set to Reshape Competition and Innovation
Economic Context
Consumer Context
Country Reports Disclaimer

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