Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Men's Grooming in Belgium
... men’s skin care and hair care, provided a boost to sales. On the other hand, men’s shaving was characterised by a high level of maturity, and registered a negative performance in the final year of ... Read More
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Bath and Shower in Denmark
... consumer confidence, boosted consumer spending. Although value growth was slightly lower than in 2023, the 2023 growth rate was partly propelled by inflation. Euromonitor International's Bath and Shower in Denmark report offers a comprehensive guide ... Read More
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Oral Care in Denmark
... though marginal gains in 2024, reflecting its maturity. Danish consumers tend to be loyal to major toothpaste brands, trusting them to deliver quality, and there has been no significant movement towards private label products or ... Read More
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Mass Beauty and Personal Care in Bosnia and Herzegovina
... and personal products are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current value growth was lower ... Read More
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Fragrances in Belgium
... consumers perceived fragrances to be a non-essential product and either traded down by opting for mass fragrances instead of premium ones or switched to deodorants instead of fragrances. The strong current value growth seen in ... Read More
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Baby and Child-Specific Products in Denmark
... improved consumer confidence, led to greater consumer spending. Higher birth rates also contributed to continued positive growth in 2024. While value growth was slightly lower than in 2023, the previous year’s performance was partly fuelled ... Read More
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Beauty and Personal Care in Belgium
... personal care registered a flatter performance in the final year of the review period. The main reason behind this performance was the stabilisation of prices, which led to a less negative performance in volume sales ... Read More
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Beauty and Personal Care in Denmark
... overall higher consumer spending. Although many local consumers still prioritised spending on travel and experiences, beauty and personal care recorded sustained positive growth in most categories. Overall value growth was slightly lower than in 2023, ... Read More
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Sun Care in Bosnia and Herzegovina
... this growth. Also, there is a growing trend of “skinification” within sun care, where products offer not only sun protection and but also skin benefits. Some products now contain ingredients like hyaluronic acid, ceramides and ... Read More
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Colour Cosmetics in Croatia
... the cost-of-living crisis. Particularly, consumers started to pay more attention to their appearance again as they returned to out-of-home lifestyles. Also, in 2024, inflationary pressures slowed down, thus bringing down prices and enhancing consum... Euromonitor ... Read More
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Skin Care in Bosnia and Herzegovina
... been a boom in skin care globally and in Bosnia and Herzegovina. This spans across economy brands and private label, as well as premium offerings, with lower-priced brands quickly following trends instigated by first movers. ... Read More
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Hair Care in Bosnia and Herzegovina
... and toners are growing in popularity. In addition, offerings with natural and organic ingredients are in demand and consumers are increasingly scrutinising ingredients and seeking clean ingredients that are free from parabens and other chemicals. ... Read More
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Premium Beauty and Personal Care in Denmark
... led to higher consumer spending, which in turn prompted many consumers to resume buying more premium products. As a result, premium beauty and personal care registered stronger growth than mass beauty and personal care in ... Read More
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Depilatories in Croatia
... that some consumers seek innovative products in depilatories, which come at higher prices than basic razors/blades, for example, continues to support value growth. Indeed, there is a strong innovation trend based on new technologically or ... Read More
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Oral Care in Croatia
... basic products such as toothpaste and manual toothbrushes, through to more niche categories such as denture care and dental floss. Indeed, consumers hygiene practices continue to improve, with an elevated concern for oral health. This ... Read More
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Sun Care in Denmark
... as a means to preserve a youthful appearance. This heightened awareness, combined with sustained product innovation and new launches, continued to drive sales. Premium sun protection registered the strongest growth in 2024, benefiting from rising ... Read More
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Depilatories in Bosnia and Herzegovina
... driving consumer demand for depilatories. Consumers are interested in quick and efficient hair removal solutions. Women's razors and blades is the largest product in terms of value sales and there is a large range of ... Read More
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Colour Cosmetics in Bosnia and Herzegovina
... Innovation included increasing possibility for customisation, such as with blended make-up and lipsticks. There was also new advanced formulations including in pigment technology and formulations that are designed to be longer lasting. The role is ... Read More
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Baby and Child-Specific Products in Belgium
... became more selective. Indeed, while parents did not roll back on the quality of the products they purchased for their children, they became more attentive to promotional activity and bought less frequently or opted, especially ... Read More
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Skin Care in Croatia
... a large number of trends and developments. For example, there has been an increasing interest in niche and specific skin care products, such as dermocosmetics, while ongoing innovations and new product launches are based strongly ... Read More
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Bath and Shower in Belgium
... same time, liquid soap saw a fall in sales driven by rising awareness of sustainability and the issue of plastic waste, as well as the ongoing slide from the peak of sales seen during the ... Read More
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Deodorants in Belgium
... to deodorants. This was especially true in 2023, but also applied to 2024. Amongst the key factors for consumers when selecting a deodorant were the product’s duration and effectiveness: Indeed, many brands in Belgium improved ... Read More
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Fragrances in Denmark
... subcategory and has consistently outperformed mass fragrances, even during the economic downturn, because Danish women tend to remain loyal to their preferred premium brands. When trying to reduce spending, they typically opt for smaller volumes ... Read More
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Deodorants in Croatia
... the lower level of value. Meanwhile, baseline demand supports sales of deodorants overall, while a wide variety of brands and products are available to suit different consumer needs and budgets. Deodorants is also one of ... Read More
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Men's Grooming in Denmark
... continued to expand in 2024. It is becoming increasingly common, especially among younger Danish men, to own several premium fragrances for different occasions, which supports ongoing expansion. Premium men’s deodorants recorded the highest growth in ... Read More
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