Category: Household Products
Europe Household Products
-
Polishes in Poland
... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More
-
Polishes in Ukraine
... need for shoe care products surged drastically, outpacing pre-war demand by several times. However, this growth is likely to be temporary, as it is closely tied to the ongoing conflict. Once the war ends and ... Read More
-
Surface Care in Slovakia
... current value sales grew healthily, but at a much slower rate than in 2023 as inflation and price increases slowed. Nonetheless, many consumers focused on lower-priced yet effective surface care products, which maintained multi-purpose cleaners’... ... Read More
-
Home Care in Bosnia and Herzegovina
... peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and ... Read More
-
Air Care in Latvia
... fresheners in the toilet and bathrooms. As such, the potential scope for air care is therefore somewhat limited in this country. Spray/aerosol formats are the popular choice among locals. Euromonitor International's Air Care in Latvia ... Read More
-
Toilet Care in Latvia
... highest demand. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, have also proved to be a practical solution for maintaining a consistently clean toilet. Euromonitor International's Toilet Care in Latvia market ... Read More
-
Bleach in Croatia
... slower growth compared to previous years. This stagnation can be attributed to a variety of factors, including a shift towards alternative cleaning products, increased consumer awareness of environmental concerns, and the growing preference for multipurpose ... Read More
-
Bleach in Ukraine
... appeal to health-conscious and environmentally aware consumers. As a result, many households have been shifting away from conventional bleach in favour of alternatives that offer both strong cleaning performance, while also being kinder to both ... Read More
-
Polishes in Bosnia and Herzegovina
... in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, the product ranges within polishes saw very different performances, with shoe polish being the only product area to record positive retail ... Read More
-
Laundry Care in Ukraine
... process and reducing the risk of spills. They also offer high washing effectiveness, dissolving quickly in water without leaving residue on clothing, which reduces the risk of allergic reactions - particularly important for those with ... Read More
-
Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
-
Toilet Care in Slovakia
... in purchasing decisions. Therefore, consumers often chose to purchase products positioned as highly effective, but with a lower impact on the environment, in terms of product and packaging. Euromonitor International's Toilet Care in Slovakia market ... Read More
-
Dishwashing in Portugal
... rising prices and premiumisation through promotional activity, despite the increasing presence of private labels. Euromonitor International's Dishwashing in Portugal market report offers a comprehensive guide to the size and shape of the market at a ... Read More
-
Bleach in Poland
... the environment, as well as less versatile than products such as multi-purpose cleaners. Sales volumes are also decreasing, despite occasional efforts to revive the category through new scents or improved formulations, which have failed to ... Read More
-
Toilet Care in Poland
... Consumers prioritise products that offer both high performance and pleasant scents, which helps to drive interest in novel offerings. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and ... Read More
-
Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
-
Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
-
Dishwashing in Croatia
... Jar are capitalising on this trend in 2024. By contrast, handwashing faces stagnancy with volume sales contracting further in 2024. Consumers seem to be moving away from handwashing as their primary method for cleaning dishes, ... Read More
-
Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
-
Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
-
Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
-
Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
-
Laundry Care in Croatia
... offer better value for money, as the price per unit is often lower than smaller alternatives, making them an attractive choice for budget-conscious households. Consumers also appreciate the convenience of bulk buying, which reduces the ... Read More
-
Air Care in Estonia
... terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures ... Read More
-
Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
Research Assistance
