Category: Household Products
Europe Household Products
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Dishwashing in Ukraine
... becoming increasingly popular. This trend is particularly noticeable in the hand dishwashing segment, where consumers often opt for lower-priced alternatives. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide to the size and ... Read More
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Surface Care in Croatia
... opting for single-use or disposable surface care products like Swiffer wipes. These products provide an effective and portable cleaning solution without requiring additional equipment or long-term storage, making them ideal for temporary stays. Bran... Euromonitor ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Dishwashing in Poland
... As more households adopt dishwashers, the demand for automatic dishwashing products, such as specialised detergents, rinse aids, and dishwasher friendly formulations, is expanding rapidly. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide ... Read More
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Polishes in Croatia
... reflects heightened awareness of health and cleanliness, as consumers prioritise products that combine aesthetic enhancement with germ-fighting capabilities. Manufacturers now integrate antibacterial agents and hygiene-oriented formulations... Euromonitor International's Polishes in Croatia market report offers a ... Read More
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Polishes in Estonia
... surface care products that offer similar cleaning properties and are also generally more affordable. With modern homes increasingly having chrome and metal surfaces, metal polish is recording the least decline in the year. Euromonitor International's ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
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Air Care in Slovakia
... if slower, retail current value growth. In Slovakia, consumers of air care are keen to try newer formats and scents and move away from more traditional spray/aerosol formats to more modern liquid, electric and candle ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Dishwashing in Latvia
... market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving ... Read More
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Dishwashing in Bosnia and Herzegovina
... inflation, innovation and ongoing consumer demand growth, alongside the continued increase in dishwashing machine penetration rates. However, rising product prices led some consumers to economise, trading down to lower-priced brands, which prevented... Euromonitor International's Dishwashing ... Read More
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Toilet Care in Croatia
... brands. Denkmit offers a wide range of toilet care solutions, from disinfectants to fresheners, which combine effective performance with attractive pricing. By focusing on eco-friendly ingredients and appealing packaging, Denkmit and similar pr... Euromonitor International's ... Read More
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Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
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Laundry Care in Latvia
... focused on buying the essentials in laundry care and made cutbacks in products like laundry aids. Leading players have focused on delivering faster washing cycles and better stain removal at lower temperatures, thus reducing the ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Bleach in Slovakia
... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Laundry Care in Estonia
... confidence, leading to declining overall volume sales. Euromonitor International's Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
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