Category: Household Products
Europe Household Products
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Wipes in Austria
... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More
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Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
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Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
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Wipes in Estonia
... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More
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Bleach in Germany
... bleach as an affordable alternative to surface care. The average unit price of bleach remained stable in 2024, contributing to the slow performance in value growth terms. This trend resulted in bleach maintaining its position ... Read More
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Toilet Care in Germany
... during the year as they remained popular with local consumers. In response, players continued to launch new fragrances and engage in strong promotional and discount activity to compete effectively with private label. As a result, ... Read More
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Dishwashing in Germany
... essential, Germans have been reducing their consumption where possible, either by using smaller amounts of liquid or opting for more concentrated products. Despite this rationalised consumption, the essential nature of dishwashing ensured... Euromonitor International's Dishwashing ... Read More
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Polishes in Germany
... the highest unit price increase during the year, while volume sales declined by a faster rate than the category’s average. Euromonitor International's Polishes in Germany market report offers a comprehensive guide to the size and ... Read More
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Laundry Care in Germany
... in a single solution. In particular, liquid tablet detergents, liquid fabric softeners, in-wash spot and stain removers and concentrated liquid detergents performed well in volume growth terms during the year. However, this trend was not ... Read More
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Surface Care in Germany
... enhance the cleaning experience and help differentiate products in a competitive landscape. German consumers generally fall into two groups when it comes to surface care. One group prioritises efficiency and is willing to pay a ... Read More
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Air Care in Germany
... growth. This was further supported by players investing in developing novel fragrances and increasing pet ownership. Furthermore, the high average unit price and greater demand for brands in the category enabled air care to achieve ... Read More
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Home Care in Germany
... economic pressures. In 2024, price adjustments slowed in some categories as inflation moderated compared to the previous year, although price-sensitive purchasing behaviour remained prevalent. Euromonitor International's Home Care in Germany market report offers a comprehensive ... Read More
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Polishes in Austria
... do not require special care. Furthermore, general-purpose cleaners and wipes regarded by many as a good alternative to polishes as they are more convenient and widely available. Multipurpose hygiene or cleaning products that can be ... Read More
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Air Care in Austria
... candle, and gel air fresheners. Increased prices, the high cost of living, and general financial constraints led many consumers to reduce spending on non-essential items, including air care products. Some opted for less expensive alternatives ... Read More
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Surface Care in Austria
... sales. However, increasingly busy lifestyles reduced the amount of time local consumers were willing to spend on cleaning activities. After intense cleaning routines during the pandemic, the frequency and intensity of cleaning has returned to ... Read More
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Toilet Care in Austria
... had a substantial effect on the average unit price developments of these products. Consequently, many local consumers opted for home solutions such as baking soda and vinegar for regular use to mitigate their overall expenditure ... Read More
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Dishwashing in Austria
... dishwashing activity remained high. To conserve energy, many consumers avoid running the dishwasher when it is not full, and wash dishes by hand more frequently, especially for quick cleaning or specific items. Indeed, volume sales ... Read More
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Bleach in Austria
... measures were insufficient to shift current value sales into positive territory. Euromonitor International's Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Home Care in Austria
... Increases were still primarily linked to further inflationary developments with increasing production and logistics costs handed down to consumers, while promotions and discounts remained limited. Euromonitor International's Home Care in Austria market report offers a ... Read More
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Laundry Care in Austria
... sales rose due to higher unit prices from increased production and sales costs, as well as product innovations. There is a high penetration of automatic washing machines in Austria, and most local consumers do their ... Read More
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Wipes in the United Kingdom
... on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to habitual use, with these products considered convenient and easy to use, widely available and offering different brands with various functions. ... Read More
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Wipes in Switzerland
... increasingly value time-saving products that support hygiene and skincare routines on the go, particularly those that require minimal commitment or cost. Facial cleansing wipes provided an accessible and portable option, especially for busy individuals a... ... Read More
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Wipes in Croatia
... used for various purposes from personal care to household cleaning, contributes to sustained demand. Additionally, the availability of specialised wipes, such as those for sensitive skin or specific cleaning tasks, has broadened their appea... Euromonitor ... Read More
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Window Cleaning (UK) - Industry Report
... the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Window Cleaning (UK) report will tell you the companies that have ... Read More
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Poland Cosmetics & Detergents - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Cosmetics & Detergents (Poland) report will tell you the ... Read More
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