Croatia Household Products

Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ...

Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ...

The mature bleach category witnessed only marginal volume growth in 2024 reflecting the waning consumer interest in this product. Although bleach remains a staple in many households for its disinfecting properties, the category is seeing slower growth compared to previous years. This stagnation can ...

Automatic dishwasher products registered stronger sales than handwashing products in 2024, driven by the growing popularity of dishwashers as Croatian households seek convenience and efficiency in their daily routines. Leading brands like Finish, Somat and Jar are capitalising on this trend in 2024. ...

Laundry care in Croatia is experiencing a significant shift toward larger-sized packaging for products like detergents and cleaning agents. This trend is driven by growing demand for cost-effective solutions amid rising living expenses. Larger packages offer better value for money, as the price per ...

Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ...

Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ...

Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ...

Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ...

Home Care in Croatia In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volu ...