Austria Household Products

Wipes reported modest value growth in 2024 even as the inflation rate fell in Austria. Baby wipes is the largest category within wipes with consumers valuing the convenience of these products as a quick and efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene ...

In 2024, dishwashing at that experienced low single-digit growth in current value terms, primarily driven by an increased demand for hand dishwashing and automatic dishwashing products. With Austrians continuing to dine at home more often, dishwashing activity remained high. To conserve energy, many ...

Despite persistent decline in volume sales, significant increases in average unit prices positively influenced current value sales of toilet care products in Austria in 2024. The increased production and sales costs over the review period had a substantial effect on the average unit price developmen ...

Surface care continued to record mid-single-digit current value sales growth in Austria in 2024, primarily driven by average unit price increases. The demand for cleanliness and hygiene remained at a high level, maintaining overall volume sales. However, increasingly busy lifestyles reduced the amou ...

Although Austrian consumers continue to seek a fresh and clean atmosphere at home, air care's current value sales growth was marginal in 2024, with volume sales declining across various product types such as spray, electric, candle, and gel air fresheners. Increased prices, the high cost of living, ...

In Austria, polishes are primarily used on special occasions and for a few specific household items. The use of polishes for furniture and shoes has declined due to preferences for low-maintenance and casual items that do not require special care. Furthermore, general-purpose cleaners and wipes rega ...

Bleach experienced a decline in demand and volume sales in Austria in 2024, which also adversely impacted current value sales. Despite overall price increases that mitigated the negative effects of consistently decreasing volume sales, these measures were insufficient to shift current value sales in ...

Home care in Austria recorded moderate single-digit current value sales growth, thanks in part to increases in average unit prices, across almost all categories in 2024. However volume sales remained stagnant or saw a decline. Increases were still primarily linked to further inflationary development ...

Laundry care in Austria saw robust current value growth in 2024, mainly driven by laundry detergents. While overall volume sales was stagnant due to higher detergent concentration rates requiring less detergent per load, current value sales rose due to higher unit prices from increased production an ...

Air Treatment Products in Austria Air treatment products registered a weak performance in Austria in 2024, with insignificant volume growth and a decline in current value sales. Recently, Austria has experienced several extraordinarily hot and long summers, leading more consumers to seek air conditi ...