Italy Household Products

PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ...

Household Products in Italy Summary Household Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key fin ...

Wipes in Italy saw a slight decline in value terms in 2024, following years of growth caused by the pandemic and an increase in unit prices. After the pandemic, consumers remained focused on hygiene, although more moderately compared to peak years. At a difficult economic time when people struggled ...

The Italian Home and Laundry Care Industry Report Description This report presents an overview of the Italian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It ...

Although the COVID-19 pandemic was declared to be over in 2023, consumers in Italy remain focused on ensuring good hygiene around the home. However, despite this, they are spending less time cleaning their homes compared to in the past. This is partly because many people have returned to the workpla ...

When it comes to toilet care consumers generally focus mostly on the price, with consumers showing little interest in added value features. Nonetheless, despite this common belief, SC Johnson is taking a different approach with its Duck branded range of products. For example, the company introduced ...

Despite the COVID-19 pandemic being declared over by the World Health Organisation in 2023, Italian consumers still maintained a strong focus on hygiene in 2024. Nonetheless, the use of bleach is declining in favour of other home care products containing bleach. The wording “with bleach” has increas ...

Sales of home care saw steady growth in current value terms in 2024 although this was mainly driven by higher unit prices rather than a significant increase in volume terms. Elevated inflation, alongside an overall reduction in the the promotional activity across retailing served to push prices up d ...

For automatic dishwashing, similar to laundry care, consumers are increasingly looking for products that can guarantee the best results but also with shorter cycles. This is the case with Fairy Platinum Plus, the most recent addition by Procter & Gamble to its line of dishwashing products. The produ ...

Sales of air care aimed at neutralising odours increased in 2024. Although the pandemic came to an end in 2024 financial pressures meant that consumers took more staycations and spent more time at home which increased the desire for products that could neutralise bad smells. This was even more the c ...

Unlike most other areas of home care, sales of polishes failed to take off during the COVID-19 pandemic with consumers paying more attention to cleaning and sanitising their homes more than polishing. Although the pandemic is now over polishing is still considered a secondary chore compared to clean ...

The Italian Government continued to offer a stimulus package in 2024 to encourage consumers to purchase energy efficient appliances. Under the scheme consumers could benefit from a EUR100 subsidy on washing machines and washer-dryers with an energy rating not lower than class A, with this subsidy in ...

Air Treatment Products in Italy Sales of air treatment products saw a return to more moderate growth in Italy in 2024. Earlier in the review period sales had reported double-digit growth in retail volume terms thanks to the government’s stimulus programme which had encouraged consumers to invest in ...

Home Care Packaging in Italy PET packaging is gaining share in home care packaging in Italy, driven primarily by its adoption in laundry care. While HDPE bottles continue to be the leading pack type, PET bottles and, in particular, PET jars, albeit for the latter from a still very small base, having ...

Wipes in Italy Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable through the expansion of retailers ...

Soap & Detergent Manufacturing in Italy - Industry Market Research Report Soap & Detergent Manufacturing in Italy Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. This report covers the scope ...

Italy Household Products Market to 2027 Summary Household Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading ...

Italy Household Cleaning Product Market Overview, 2028 Italy's consumer goods sector includes a thriving and active market for local household cleaning products. Italy, which is renowned for its extensive cultural past and attention to cleanliness, places a high value on preserving spotless homes an ...

Italy Air Freshener Market Overview, 2028 Italian customers place a high value on keeping a nice scent in their houses, which persisted throughout the epidemic, when people spent more time indoors under lockdown. However, as cleaning sessions became more diligent, an appealing smell was already guar ...

Italy Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Household Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descri ...

Air Freshener Market in Italy 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ai ...