Lithuania Household Products

In 2025, wipes in Lithuania experience a marginal value contraction, with retail value sales declining by -1% to EUR5.9 million. This represents a reversal from the rapid growth seen in 2022 and the moderate expansion in 2023, positioning Lithuania’s performance below that of Eastern Europe, where w ...

The toilet care category in Lithuania increased in current value terms by 2% to EUR5.3 million. The inflation rate decreased significantly compared to previous years, providing a relatively stable economic backdrop to facilitate category growth. The median disposable income per household in Lithuani ...

The surface care market in Lithuania experienced minimal 1% growth in 2025, with retail value sales of EUR15.4 million. Market players are focused on maintaining their market share and participating in promotions, with major retailer Maxima regularly hosting 50% promo events. The median disposable ...

In 2025, the polishes category in Lithuania experienced minimal 1% value growth despite volume decline, with retail sales of EUR2.4 million. As formal and informal fashions are moving away from carefully polished shoes, sales of shoe polish are shifting to specialised footwear stores, introducing a ...

In 2025, the dishwashing category in Lithuania experienced 4% growth on the previous year, with retail sales of EUR18.2 million. The market is characterised by the growing demand for automatic dishwashing products, particularly tablets, as consumers become increasingly aware of the convenience and h ...

The air care market in Lithuania is characterised by stagnation, with retail value sales increasing by 1% to EUR11.8 million in 2025. Despite the slight value increase, volume sales declined, suggesting that premiumisation is driving growth in this category. The majority of Lithuanian consumers tend ...

In 2025, the laundry care market in Lithuania demonstrated slight growth in value terms, increasing by 1% to a retail value of EUR74.7 million. This growth can largely be attributed to market stability, with inflation rates decreasing in Lithuania in 2025, allowing consumers and companies to plan th ...

The home care market in Lithuania is characterised by moderate value growth in 2025, driven by steady demand in laundry care and the increasing popularity of dishwashers. Despite being largely saturated, the market presents opportunities for growth through innovation and consumer education, particul ...

In 2025, the bleach category in Lithuania experienced growth of 2% to reach retail value sales EUR24,900. This stagnation can be attributed to consumers increasingly seeking alternatives to bleach-based products due to health and wellness concerns, indicating a shift in consumer preferences towards ...

Wipes in Lithuania faced a slowdown in value sales over 2024. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, wit ...