Lithuania Household Products

Wipes in Lithuania faced a slowdown in value sales over 2024. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, wit ...

Surface care in Lithuania had a mixed performance in 2024, with several segments experiencing a decline in retail volume sales. During the pandemic, many Lithuanians adopted stricter daily surface hygiene habits to prevent the spread of COVID-19. However, as the situation has normalised, consumers a ...

2024 was a relatively uneventful year for laundry care in Lithuania. Inflation continued to be the primary factor driving sales in current value terms, although price growth was less dramatic compared to the sharp increases seen in 2022-2023. Major segments, such as laundry detergents, experienced s ...

Retail volume sales of bleach continued to decline in Lithuania in 2024. Despite its strong cleaning properties, the chlorine scent of bleach is generally unappealing to consumers. However, it still maintains a loyal following among some consumers who value its affordability and powerful effectivene ...

The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ...

Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ...

Automatic dishwashing continues to perform well in Lithuania, with volume sales increasing in 2024. The steady rise in dishwasher penetration over the review period has significantly boosted demand for automatic dishwashing products. By contrast, volume sales of hand dishwashing products remained st ...

The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ...

Toilet care in Lithuania recorded flat retail volume growth in 2024, despite the fact that toilet hygiene remains an essential part of household cleaning routines. Toilet liquids and foams continue to lead in value sales, reflecting their strong presence in many households. Category sales are active ...