Ireland Household Products

The home care market in Ireland is experiencing steady growth, of 3% in current value terms to reach total retail sales of EUR362 million in 2025, driven by consumer preferences for sustainability, premiumisation and innovation. The market is expected to continue growing, registering a current value ...

In 2025, the bleach category in Ireland experienced a slight increase in retail value sales, recovering from a decline in the previous year. This recovery can be attributed to evolving product formats that maintained consumer interest, as brands adapted to changing preferences around convenience, sa ...

Laundry care in Ireland maintained stable retail value growth in 2025, supported by format innovation and continued demand for performance and convenience. Retail sales of laundry care reached EUR168 million in 2025, up 3%?in current value terms on a year earlier. The category's stability was underp ...

In 2025, the polishes category in Ireland continued to decline in retail volume terms, with sales falling by 2%. Despite this overall volume decline, sustainability has been emerging as a key driver of consumer choice, with brands offering recyclable packaging, reduced chemical content or clearer en ...

In 2025, the air care market in Ireland recorded modest current value growth, although this performance was not telling the whole story of significant changes in consumer preferences and product dynamics. In spite of rising median disposable income per household in Ireland in 2025, indicating a stea ...

In 2025, the surface care market in Ireland was characterised by a mix of economic, regulatory and behavioural forces. It recorded 2% current value growth for sales to reach EUR49.4 million in 2025. This growth was driven by premiumisation, with consumers seeking products that combined efficacy with ...

In 2025, Ireland's dishwashing category recorded stable current value growth, supported by changing household habits and appliance usage. The increasing penetration of dishwashers across Irish homes contributed to rising demand for automatic dishwashing products, particularly capsules and gels. This ...

Toilet care in Ireland saw moderate retail value growth in 2025, supported by evolving consumer preferences and strategic product innovation. The rising median disposable income per household in Ireland in 2025 indicated a stable economic environment that allowed consumers to invest in premium and ...

Wipes in Ireland registered decline in value terms over 2024, with sales driven mainly by higher prices, despite the falling inflation rate. Competition from private label affected premium wipes, while eco-friendly options like biodegradable and plastic-free wipes gained popularity. New regulations ...

The Irish Home and Laundry Care Industry Report Description This report presents an overview of the Irish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is ...