Category: Household Products
Europe Household Products
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Surface Care in Slovenia
... well as window/glass cleaners, which are benefiting from the expansion of construction activities and the creation of new living and working spaces across the country. A growing emphasis on enhancing quality of life has driven ... Read More
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Toilet Care in Slovenia
... quality of life, are the primary drivers of growth. Performance is further bolstered by frequent product innovations, as leading brands continue to introduce more convenient formats. This trend is expected to persist throughout the forecast... ... Read More
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Dishwashing in Slovenia
... are particularly attractive to local consumers, as they provide single-use tablets that deliver the optimal amount of detergent for each wash. This eliminates the need for measuring or handling messy liquids, making dishwashing quicker, simpler, ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Polishes in Lithuania
... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More
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Dishwashing in Lithuania
... sales of hand dishwashing products remained stagnant, dampening overall market performance. However, dishwashing saw much stronger performance in value terms, driven by price inflation and the growing popularity of automatic dishwashing tablets,... Euromonitor International's Dishwashing ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Dishwashing in Serbia
... shift is especially visible among urban employed Serbians. Volume sales of hand dishwashing liquids are further challenged by maturity, as there is little opportunity for manufacturers and distributors to expand the consumer base for these ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Laundry Care in Slovenia
... elevate the laundry experience. At the same time, eco-friendly formulations are gaining significant traction as more environmentally conscious individuals seek sustainable solutions... Euromonitor International's Laundry Care in Slovenia market report offers a comprehensive guide to ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Laundry Care in Bosnia and Herzegovina
... focused on innovation and frequent new product launches, continue to thrive, benefiting from growing consumer demand and posting strong retail value growth. Brands continued to enter the laundry detergents sector, responding to consumer demands for ... Read More
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Surface Care in Bosnia and Herzegovina
... ongoing negative demographic trends affecting the country, there was limited potential for improved performance in the category. This stagnation was countered by the efforts of major players to revitalise the market through innovation and new ... Read More
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Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
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Dishwashing in Estonia
... to return to hand washing dishes, even during tough economic times. Price inflation continues during the year, particularly after the VAT hike at the beginning of 2024. Despite this shift, hand dishwashing remains popular in ... Read More
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Dishwashing in Sweden
... pre-measured, mess-free solution that saves time and effort while minimising waste and spillage. These qualities align with a broader trend of reducing the effort required for household chores. Their convenience offer makes automatic dishwashing tablets ... Read More
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Surface Care in Ukraine
... trend is further driven by cost concerns, as multi-purpose solutions not only save money but also help reduce waste. At the same time, technological advances have improved the effectiveness of these products, making them even ... Read More
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Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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