Ukraine Household Products

Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ...

The dominance of multi-purpose cleaners in Ukraine's surface care market can be attributed to their convenience and cost-efficiency. Consumers increasingly prefer products that can clean many different surfaces, reducing the need for specialised cleaners. This trend is further driven by cost concern ...

The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ...

Retail volume sales of bleach in Ukraine began to stabilise in 2024 after two years of decline. The category has faced growing competition from multi-purpose home care products with disinfectant properties and safer formulations, which appeal to health-conscious and environmentally aware consumers. ...

In Ukraine, the laundry care market is seeing a growing shift away from powder detergents to liquid tablet detergents. The latter are perceived as highly convenient, as they come in pre-measured doses, simplifying the laundry process and reducing the risk of spills. They also offer high washing effe ...

As a result of Russia’s invasion of Ukraine, consumers have become more price-sensitive, leading to a growing demand for budget-friendly dishwashing products. As a result, private labels and more affordable options from established brands are becoming increasingly popular. This trend is particularly ...

The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ...

The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ...

Toilet liquids/foam represents the largest and most significant segment of the toilet care market in Ukraine. Despite ongoing economic hardship, demand for these products remains strong, attracting numerous competitors and keeping the market highly fragmented. Consumers are highly price-sensitive, f ...

Air Treatment Products in Ukraine In 2024, all categories of air treatment products in Ukraine continued to rebound from the sharp decrease in retail volume sales in 2022. However, in line with other categories of consumer appliances, market sizes remained significantly below 2021 pre-war levels. Eu ...

Home Care Packaging in Ukraine The home care packaging market was showing signs of recovery in 2023, with retail unit volumes increasing by 3% on the previous year. However, this relatively modest growth comes after the significant decline of 25% seen in 2022, caused by the start of the war in Ukrai ...

Soap And Cleaning Compounds Global Market Briefing 2022: Ukraine-Russia War Impact Global soap and cleaning compounds market was worth $157.0 billion in 2021, it was the ninth largest segment within the chemicals by end use market accounting for 3.7%. In terms of per capita consumption, the market w ...