Ukraine Household Products

In 2025, laundry care in Ukraine experienced a complex interplay of factors influencing its performance. The retail value of laundry care grew to UAH25.29 billion, driven by a 14% growth rate, indicating a strong rebound from the declines observed in 2022 and 2023. This growth was supported by innov ...

In 2025, Ukraine’s home care market experienced strong growth, with retail value rising by 17% to reach UAH44.32 billion. This expansion was fuelled by the country’s economic recovery—evidenced by a median household disposable income of UAH408,958—and a pragmatic consumer approach amid ongoing produ ...

In 2025, the surface care market in Ukraine was characterised by a shift towards more affordable and practical cleaning solutions, driven by high inflation and economic uncertainty. The retail value of surface care products reached UAH6.3 billion, representing growth of 22% compared to the previous ...

In 2025, the polishes category in Ukraine experienced growth, driven by the evolution of product formats. Brands such as Kaps and Cocciné introduced innovative designs like balsams with dispensers and cream-paste whiteners with applicator pumps, responding to consumer demand for easy, mess-free use. ...

In 2025, the bleach category in Ukraine performed strongly due to its low price, wide availability, and essential role during ongoing economic hardship. With inflation remaining high at 12% and household incomes under pressure, consumers increasingly chose basic, affordable cleaning products, favour ...

In 2025, the dishwashing category in Ukraine experienced growth driven by consumers seeking cost-efficient solutions amid high inflation and economic uncertainty. The retail rsp (current/curr, local) for dishwashing reached UAH29.92 billion, representing a 15% growth. This growth was largely influen ...

In 2025, the toilet care market in Ukraine was characterised by a significant shift towards value-driven choices, driven by ongoing inflation and reduced disposable incomes. The retail value of toilet care grew to UAH1.09 billion, representing 17% growth. This growth was largely driven by consumers ...

In 2025, Ukraine's air care market was shaped by economic challenges and cautious consumer spending, which pushed buyers to seek affordable yet indulgent home fragrance solutions. Despite inflationary pressure, many households continued to view air care as a small, accessible luxury, choosing automa ...

In 2024, total home care packaging unit volumes in Ukraine registered growth of 4%, supported by robust performances in categories like automatic dishwashing products and detergent tablets. The continued adoption of automatic dishwashing products among urban households drove demand for packaging for ...

Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ...

Air Treatment Products in Ukraine In 2024, all categories of air treatment products in Ukraine continued to rebound from the sharp decrease in retail volume sales in 2022. However, in line with other categories of consumer appliances, market sizes remained significantly below 2021 pre-war levels. Eu ...

Soap And Cleaning Compounds Global Market Briefing 2022: Ukraine-Russia War Impact Global soap and cleaning compounds market was worth $157.0 billion in 2021, it was the ninth largest segment within the chemicals by end use market accounting for 3.7%. In terms of per capita consumption, the market w ...